Tong: The application of Zen in marketing planning

Before New Year's Day, to Xiangshan and Sun Yi is a teacher to learn meditation two days, a lot of harvest, while the Zen also has a new understanding. Meditation is not just a meditation, it's not just a meditation head, it's not just a Zen question ... In fact, life everywhere have Zen, everywhere can use Zen wisdom to easily deal with some look very complicated things. Recently, I am in the next year for some projects to do marketing plans, now I use their actual feelings to talk about Zen in marketing planning application.

"Example": If a new E-commerce project next year, the conservative goal is to achieve 6 million sales performance, how to do it?

Question 1: How many sets of products are required for 6 million sales performance?
A: For example, at present we sell a set of products is 1000 yuan/set, then to achieve 6 million sales performance will need to sell 6000 sets.

Question 2: How many sets of monthly sales can be achieved?
A: Only 500 sets per month

Question 3: How many sets does the average need to sell per day?
A: According to 25 days a month, only 20 sets a day is OK.

Question 4: How many potential customers do you need to achieve 20 sets a day?
A: Conservative, according to each 5 consultation, there are 1 transactions, that is, 20% conversion rate, then one day need to have 100 consulting potential customers to achieve this goal.

Question 5: To achieve 100 daily consultation, probably how much traffic per day the site needs?

A: According to each 50 flow, a consultation to calculate, then a day needs more than 5,000 traffic on the OK.

Question 6: How do you get more than 5,000 high quality traffic per day?

1, search advertising methods: How to advertise through AdWords, I can easily achieve, the average can reach 0.5 yuan a click, then 5,000 clicks, a day only need 2000 yuan advertising fee, if these advertising investment can bring 20 orders, that is 20,000 sales, advertising investment accounted for only 10%, It's a very good deal, and it's very doable.

2, free promotion method: Through the SEO means to obtain traffic, this piece does not need too much input, why the core product characteristics, focus on optimizing the 50 related hot keyword, can also achieve this goal, but need to invest at least 2 people to do it. If cooperate with do some soft text promotion, cooperation promotion, database marketing, this also can obtain better effect.

3, Joint marketing strategy: How to through the Alliance marketing, I only need to develop 20 network agents, and then the network of these agents to promote skills training, as long as they these agents each day can sell 1 sets of products, this goal can be easily realized.

My three most commonly used methods, according to the Conservative plan, can achieve the 6 million goal, then one to use it? It does not seem too hard to achieve more than 10 million sales. Using the method of Zen, 6 questions to ask down, everything becomes so simple!

The method of meditation is very powerful, it is like a sharp knife, a few knives down, the original torture a person for many years of heart knot may be solved. Similarly, in the work life many looks very difficult question, by the Zen question method, also can become simple.

Here, by the way thanks to Sun Yi is a teacher, he is a very intelligent person, but also a more sincere, more fun friends. He is not like many mysterious masters, all the methods of practice blowing marvellous, but the popular straightforward words came out, and speak very thoroughly. At the same time, he spent a lot of time, in a non-profit way, free to the people destined to share the cause of Zen and Happy Road, as well as more Chinese and health culture. Sun Yi is the teacher's blog: Http://blog.sina.com.cn/sunyinai

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Author: Tong
Starting: Network Marketing Planning Network