Network media plays an important role in marketing

Into the network ERA, network media publicity is an indispensable way to promote enterprises. Network news is to break through the traditional concept of news dissemination, in view, listen, sense to the audience a new experience. It will be disorderly to integrate the news, and greatly compressed the information thickness, so that people in the shortest possible time to obtain the most effective news information. Not only that, the future of online news will no longer be limited by the traditional news publishers, audiences can release their own news, and in a short time to get faster transmission, and the news will become the media of interaction between people. With the improvement of people's understanding, the network news will develop to a deeper level, which will completely subvert the traditional concept of news information.

While challenging traditional news, Internet news also to the competition in the information age of enterprises a reminder, that is to make their own products and services to convey accurate information to the market, traditional media news dissemination has been no longer, but as an up-and-comer, network news media publicity has become the mainstream of information dissemination, Its advantages are also not in the traditional media news dissemination.

The network news PK Traditional News, affects the audience scope to be broader

Data from the Ministry of Industry and Information technology released in April 2010 showed that in the first quarter of 2010, Chinese Internet users added 20 million people, and the total number of netizens reached 404 million. Statistics show that the Internet has become an indispensable tool for people to live, work and learn, and is having a profound impact on all aspects of social life.

Every day the major news portals have reached tens of millions of visitors, in contrast, the domestic television media, in addition to CCTV, few can reach such a scale, not to mention the newspaper magazine. And the people who read the Internet news are mostly concentrated in the age of 20--40, they are the main force to create social wealth, this group of ideas the most active, but also the most have the ability to buy consumption, but also the most easily accept brand influence.

TV news, newspaper news and other traditional news of the transmission time is relatively fixed, such as the daily gold broadcast time, the time of the report has been formed. It's hard to understand when people miss this time, and the Internet is different, there are a lot of internet users online every day. More importantly, online news once released, you can continue to keep on the Web page, netizens can be viewed through inquiries, search engines and so on at any time, and the traditional way of news transmission is not possible to provide such repeated broadcast of the service.

One-tenth of online promotional costs

Anyone who publishes a TV or newspaper ad knows that a less than 30-second advertisement in prime time on TV often costs hundreds of thousands of or even millions of dollars, and the price of a newspaper's full-page ad is almost the same. The high cost of many enterprises, many good products because the propaganda is not in place to the death of the womb, it is regrettable. And now the popularity of Internet technology applications, network news low-cost efficient communication so that enterprises see hope.

Compared to the traditional media hundreds of thousands of million price, the network news communication is only the traditional media one-tenth or even lower, but the effect is very obvious, in the network to do propaganda, the focus is on the rich resources of the network media and targeted on the target. Light Wing Network Technology (Shanghai) Co., Ltd. CEO, Senior E-commerce Marketing person Fang said, such as a well-known online business enterprise dynamic information version, through their launch in such as Sina, Sohu, Tencent, Xinhua, Dispatch and other network media above, get a better exposure position, Through other media reprint transmission, can soon cover dozens of domestic network media, so that it appears in the public recognized media platform, search engine, to the public to convey corporate culture, values, product concepts, innovative technology. And the traditional media is narrow, the company put on a TV station to spend money, and then to B TV, but also to spend money again. Network information dissemination can be done at once, continuous transmission, long-term impact, this flexible way is very suitable for the large business platform or first into the e-commerce industry, the business of the enterprise. According to foreign research data show that in developed countries such as Europe and the United States, the traditional media and network media news, 40% is related to enterprises or enterprises to provide the initiative, the quality of the news is also a big enterprise preferred publicity methods. "Fang said.

Network technology innovation, promote media reform

The process of releasing and popularizing news is also a process of communication. In the traditional media era, news communication is often a one-way process. The audience can only act as a passive receiver. What news, what time to watch the news and so on, are decided by the disseminator. This is not only because of the limitations of traditional media communication technology, but also because of the restriction of transmission cost.

However, the network technology has revolutionized the relationship between the communicators and the audience. Because of the technical feasibility and the cost of greatly reduced, the audience to participate in the spread, has become a very common thing. Performance on the network, that is, communication-interaction-Word-of-mouth recommendation-brand value impact. Network News Resources Integration advantages, including news commentary, blog Publishing, forum discussions, microblogging forwarding, SNS sharing, such as a complete interactive transmission chain, traditional media does not have these functions.

For modern enterprises, Word-of-mouth is the soul of brand and product value. The network information can not only help the Word-of-mouth value to spread the influence continuously healthily, expands the loyal customer, cultivates the latent market, simultaneously also can prevent the adversary malicious competition, carries on the network crisis Public relations, establishes the positive good corporate image. Network information dissemination is not as simple as the traditional media, it contains a variety of network application technology, but also include network communication skills and channel mode, it must be professional people and institutions to operate, can truly convey corporate culture and values, stimulate the audience consumer demand, Finally let the customer become the enterprise's advocates and Word-of-mouth communicators, to promote the growth and development of enterprises.

Source: Eric News