Tong: Discussion on the mode of group purchase channel Marketing

Gong is our SEO money training of a student, his http://www.aliyun.com/zixun/aggregation/9156.html "> Entrepreneurial experience and ideas, may be able to start your business, give a good inspiration."

Two years ago, the group buying site began to fire, just one months into the Hundred regiment, and after a few months, into a mass war, all the attention of the Internet media focused on this new concept.

This time, Gong began to start a business, of course, also saw the group buying market hot abnormal, but? He didn't buy directly because the competition was too intense. In the face of such a competitive field, others want to dig gold, they simply to sell water. Digging gold may not all be able to dig to gold, but sell who will be able to make money. So he and his team made a group buying navigation website, 57 Regiment.

Although this website does not have the regiment 800 such strength, may put the advertisement to hit the overwhelming, the advertisement achievement achieves several billion, but? By virtue of their three team, do not spend a penny promotion fee, the site's daily traffic to do hundreds of thousands of IP, rely on advertising revenue, every year can also have millions of profits. This is a very good result for a start-up entrepreneur of a three-person team.

However, for their group buying navigation, do or a little too hard, last chat after the party, a data to surprise me: they last month to the United States Regiment brought 20,000 orders, but rely on a very low commission, they have only 30,000 yuan profit. The average one CPS is only 1.5 yuan. Today's internet advertising, most of the CPC has exceeded this price, so I think their value has not been dug.

How can we tap into their value?

This requires us to analyze the characteristics of his industry, the characteristics of the site.

Group buying industry Development analysis: The original team are all beer and skittles, but the future direction of development? We see the best group Buy to know, he is what all buy, and has opened the interface, not only to help Taobao shop, but also to help more customers to do group buying. So, the development direction of group buying website? Must be from a single group of beer and skittles, to more areas of product group purchase, because group buying is a very good way to promote.

For group Buying navigation website analysis: It does not do a group purchase, but a group purchase flow entrance, but they and on the hundreds of group buying site has a cooperative relationship, which is a huge feature.

Based on the above two features, we explore a new opportunity, this opportunity comes from a huge market demand: Now a lot of enterprises, hope that their products can be in the group purchase site promotion, but in the face of so many group buying site, they are not familiar with, It is difficult to quickly let dozens of or even hundreds of group buying sites together to help their own group sales promotion. This is a lot of companies want to go to buy channels of enterprises are facing a problem.

The bigger the problem you find, the greater the need you see, the greater your chances of meeting!

According to this market demand combined with the characteristics of group buying navigation site, I gave Gong a new concept: Buy Channel Marketing

Because I am currently serving customers, two of customers are facing such a demand, their products are very popular, very suitable to go to buy channels, but in the face of so many group buying site, they do not know how to do. If this time, there are companies that can help them quickly on most of the mainstream group buying site. They are willing to pay not only a service fee, but also willing to buy the channel's total agent power to the company.

The core of business is marketing!

Can sell the product can make money!

Can sell the product scale can be bigger!

I suggest Gong to do group buying channel marketing, brush selected good enterprise products, and then through their own business to set up a two-year group buying industry partnership, to quickly help companies will be their products in most mainstream group buy site promotion. In this way, they can occupy the initiative, but also to achieve greater sales performance and good profits.

If you have this demand, you can take the initiative to find Gong negotiations, telephone 13811387105 email: chanpin@57tuan.com qq:37560464

In the purchase channel marketing this service completes, but also can further innovation, how to innovate? You need to analyze the enterprise's further marketing needs, and you are welcome to explore interactive Bo friends. The best idea of the top 3 friends, will reward a set of winners in the classroom out of the online marketing video tutorial set, which has my and expresses teacher's course content, can give you more systematic network marketing ideas.

This article is welcome to take a pick, turn to pick the famous author and source. Thank you!

Author: Tong

Starting: E-commerce Consulting Network