Smins: Weibo's contribution to brand marketing

Weibo is already a big platform that most Chinese netizens must use to understand information every day. Since the 2009 microblog in China, the first time, to now have 4 years, micro-blog "140 Words short content" has invented countless legends. Especially under the micro-Bo to show the user's brand is also accounted for the limelight. So how much did Weibo contribute to brand marketing? Ah night now to give you some examples to tell you:

I, micro-Bo led the development of new products and services
A thousands of tens of thousands of http://www.aliyun.com/zixun/aggregation/9779.html "> The microblogging of the fan group, in a very short period of time to let them pay attention to the message sent, and to enable everyone to interact, it is likely to become the focus of the current. such as micro-bo under the micro-BO group service, is through today's very popular group purchase evolution. In the increasingly competitive period of group buying, many famous brands in order to launch new products, set up large-scale micro-blog, short time content people know that there is now such a product can buy, a lot of people pay attention to. Also in everyone the process of the product theory and forwarding reached airs the consequences.

Second, low-cost entrepreneurial tool
as a platform for free announcements of information, Weibo is a very "cheap" marketing effort. As long as you understand typing, with enough cow information to write talent, write content to attract fans attention, then you are complete to achieve zero-cost entrepreneurship. It's like once there was a small trader on its Twitter-less Weibo blog, "Just leave the store you want on my microblog, we immediately send the past" information, the fans in the midst of the immediate cause of the onlookers and reprint, although not a large range, but also for that store brought a lot of fame.

Three, promotion and firm brand value
because Weibo has a very strong dissemination of the consequences, if you can set the brand elements on Weibo, with high popularity microblogging promotion and solid brand in the hearts of people's image, you can quickly get fans of the spread, the consequences will be increased geometrically. Like the national TV brand column, in the shape of their own micro-bo will be commensurate with the users, often show a fire, you can introduce a large number of fan groups, then in micro-blog and fans to convey a variety of information, can quickly stabilize the audience ratings, and has been climbing momentum. It can be seen that the consequences of Weibo to the brand is extraordinary.

Four, microblogging tracking and customer service
Micro Bo This feature Millet is the most successful. In the use of micro-BO small rice brand marketing, Lei can not less efforts in micro-blog, Protection of micro-blog team is unprecedented grand, and strive to ensure that every user can get a perfect experience. From the purchase of mobile phone on the beginning of the user's emotional interaction and care, users to the microblogging news will have a label set to know how long time to reply to the user, and have permission to grade preset, work actively distributed,Active statistical reports, such as a series of tracking services, the user's view of millet and demand control in place. Because of such a meticulous work, the ability to assist millet in a short time to expand the influence of the brand, become a domestic mobile phone guide. This article from: Bubble Hall http://bbs.44pg.com/thread-86-1-110.html