School operations director must read: Online education marketing promotion of 13 kinds of propaganda channels

In the 2014, the online education industry attracted more and more investment attention, Alibaba, Google and other http://www.aliyun.com/zixun/aggregation/4065.html "> Internet giants have stepped in to invest, The other side also has domestic and international such as the chalk Net, the Tutorspree and so on platform's decline or the transformation. No wonder some people take today's online education than do the same year's buy blood. Jedshi, an Internet veteran and operator director, said: The key to determining the success of an online educational institution is the effectiveness of its marketing strategy.

Below Jedshi to share the three main modes of online education (school) marketing strategy 13 kinds of propaganda channels.

The first category is the traditional offline mode

1 through the application Point Channel to recommend to students;
The test entry point is undoubtedly the best channel to confront the target customer quickly, and the rapid establishment of trust facilitates direct or ex post sales.

2 recommend some online courses as gifts to students through face-to-face teaching;
Online courses and online integration, some network courses as a gift, do a good job of recommending guidance to attract customers to purchase other courses.

3 old customers, major customers contact sales;
Old customer contact file set up, regular return visit, inform the relevant examination information to remind the relevant courses in passing the preferential policy. Major customers to the targeted group purchase and other concessions activities.

4 meeting marketing through various forms of activities such as public classes;
Conference Marketing is one of the common means of publicity in schools, the appropriate concessions, guidance to stimulate the herd effect, often produce very good results.

The second type is the network online channel

5 through the SEM (including SEO and bidding, etc.) to bring traffic;
Through the analysis of keyword screening, the establishment of related word library files, to the students to establish a test before the large number of records, through the SEO or bidding to bring targeted purchase flow.

6 through the traditional network channels: Classification stations, forums, Q Group, soft Wen, etc.
Each channel arranges the Commissioner to carry on the propaganda, the excavation good channel continues to retain the propaganda, the user experience type soft article to the Word-of-mouth propaganda is very effective.

7 New Media social Media marketing Group buy micro-blog micro-mail APP;
Learn to buy, the official micro-BO micro-letter, app application and other new media channels.

8 self-built website Alliance;
Set up a similar recommended purchase of the website of the Alliance, arrangements for the site to cooperate contact.

9 Manufacturing Topic Event network communication;
That is hype, detonated netizens eyeball.

The third kind is the agent cooperation mode

10 Development of Franchise Branch
Through the city branch to join, access to local students and promotional resources.

11 Joint exchange of resources with other agencies;
Learn from each other, holding group development, cooperation and mutual win is the most sensible move under the current giant siege.

12 school teacher Student Agency;
Campus is the great treasure of online education, the market potential of students in the school is unlimited, the relevant professional students in school or out of the campus may become our target customers.

13 Bookstore, newspaper booth agent propaganda;
Books are the first people to think of the pay after the test, and how to pass the book or bookstore products to the customer is one of the important issues to consider.

After that, Jedshi will conduct detailed analysis of each channel, please look forward to.

Welcome you to add more channels to the marketing of the net, please email me: Jedshi@vip.qq.com