Online Marketing

These two days just saw the list below, so very curious about how these brands to engage the fans so exuberant, the author on the list of the top 10 did some research. Note, the 8th name of L ' Oréal Paris Brasil was temporarily crossed by me, because its fan numbers are too little objective, and this fan group belongs to Brazil is all Spanish to understand, third is the hope can put the 11th Coca-Cola into the list. Again, note that this list is based on "active degree", that is to say, most active ...

Compile @ Bubu Editor introductory The Six pillars of social marketing, ① social identity ② authoritative ③ scarcity ④ like ⑤ consistency ⑥ reciprocity, renowned social media analyst Brain Solis shared his views on the six pillars and described how social media will affect consumers ' shopping trips. Written in front of it. Brian Solis, a well-known PR blogger and social media analyst, recently shared the "six Pillars of social marketing" view on the Fast Company website. ...

By using social media platforms, electric dealers can provide trusted, available, participatory social media tools to help them discover, select and share related products and help them deliver high-value online experiences. In the end, the brand will form a fixed image consistent with the brand expectation in the target user's heart. Of course, social media can also help brand relocation and even "Bleach", "Sister Furong" is a good example. In addition, can also through the social media precision marketing, so that different target users to establish a unified and diverse brand-shaped ...

See "The 7 http://www.aliyun.com/zixun/aggregation/1618.html" >secrets of Social Media conversion [infographic]. Using landing pages to send your social media traffic to a landing page can improve the clarity of your information, not a cluttered homepage. TIP: Use a separate landing page for each traffic source. Social letter ...

This article from the Socialbeta content contributor @ Smile Wind, the original translation from A-poor-mans-guide-to-finding-influencers, welcome reproduced, please indicate from Socialbeta. The key to the success of social media marketing is to be able to listen to the views of users and communicate widely with users. This requires you to know who your users are and where your users are. To do this, it is vital to know who is the opinion leader, but how can we find the opinion leaders? Select the keyword to think about the user in ...

This article is from Socialbeta special author @ wei, Mr. Wei is a new media expert, Shanghai Jiaotong University Media and design college teachers. Originally thought of a "social marketing will die socialized operation of eternal life," the title, but think it is too headline party, so the ball. This article in fact I began to ponder at the end of last year, to the Spring Festival before this year, more hastily rushed out to the "Sales and Marketing" published. Then I was cold, and after a few weeks I turned it over again and made some changes, especially in the last few paragraphs. Base ...

Baby anti-fight city, Hasbro,leap frog the content of the three brand of children's products is rich; Once the customer points in, they can find all kinds of child-related information on the website, and also receive the stimulation of the commodity information, may produce certain purchase behavior. Editor's Guide from children to adults, parents never hesitate to spend energy and money on their babies, especially in China. And children's brand is how to spend their minds through content marketing to seize the hearts of parents? This article introduces the Toy Story, Hasbro, jumping Frog brand case may give you some ...

One thing is that it doesn't matter who you know, but who knows you. The same is true for brands in social media, where the opposite is a real person, not just a number of http://www.aliyun.com/zixun/aggregation/9175.html "> fans." Really like you, or really willing to use for you, is because of the relationship with the user established. Author @queenie Wu Xuan every guest let UGC activity mechanism became all brand customers ...

I struggled to run all kinds of marketing activities, but ended up with a lack of overall effect assessment. In marketing work, such a marketing case, there is no? In fact, this is a common problem in many corporate marketing departments. Generally is the operation, marketing or planning activities of the Planning program approved, page design, production, on-line and all kinds of marketing and other processes began to operate quickly. Finally need the effect of the report, often but the hand is no strategy or simple output some rough data, even if finished. The main culprit is that the lack of a set of effective monitoring programs, can not implement real-time monitoring of activities ...

What is QR code? QR Code (Quick Response code abbreviation) is 1994 by the Japanese Denso-wave company invented a specific matrix barcode (or two-dimensional space bar code). QR code is square, only black and white. Its principle is to arrange the black module on a square pattern with white background. The information stored in the code may be text, Web address, or other data. It has large information capacity and high reliability, and the data can be read correctly regardless of the scanning angle. QR codes are most common in Japan and are the most popular in Japan today ...

"Social Products" column author @ Bubu last week, the news of the class Pinterest website is continuous. News One online content sharing service Shareaholic released by the latest data show that in June, social photo-sharing sites Pinterest contributed more than Twitter, a social web recommendation engine StumbleUpon, Bing and Google. Over the past year, Pinterest's monthly independent visitors have grown from 700,000 to nearly 20 million, the equivalent of a Twitter user.

Socialbeta Content Partners: @ U.S. Communication Video marketing is very hot? Doubt！ Whether in the corporate website, video-sharing site or social media, at any time can be seen a dazzling array of brand advertising films, product promotional films, conference video, executive interviews and so on. But before you start your video marketing plan, you have a long way to go-to convince your marketing team, your business partners, your clients, your boss, and even yourself. Why do you want to do video? What value does it bring? Let the numbers speak, believe that the following 10 points can effectively help you solve puzzles, do ...

In mid-May, the core business district of Beijing, Shanghai, Guangzhou, Shenyang, Xi ' An, Chengdu, Wuhan and other mainstream cities appeared the Red ATM machine with Jingdong logo: Hot red, Unknown Jing Dong logo, these simple but unusual elements mixed in ATM machine, The instant attracted to the urban white-collar as the core of the crowd of widespread concern, participation and social sharing, people have speculated: in the field of electrical business big, large impact of the Beijing East will be the Internet online finance this fire to the offline, into the offline finance? However, familiar with the Beijing-East marketing style of consumers and marketing industry people ...

Editor: Business model determines the future of the enterprise!     The appearance of "International marketing outsourcing Mode" will change the development foreground of our country's manufacturing export enterprises to a great extent.     In addition to the major competitiveness of Chinese export manufacturing enterprises, such as technological innovation, there are also fatal flaws in the marketing model. In the traditional international trade business development process, China's export-oriented enterprises often encounter some of the following problems: In the international promotion ...

In a round of high financing, Sohu, Sina, NetEase, Thunder, pps and other well-known websites of various locations, are full of E-commerce site ads. As a result of the large influx of money from the Web advertising market, online advertising more and more expensive, big sites in accordance with the law up 30%, small web sites turned upside down. 　　The signs of burning money more and more obvious, Baidu bidding rankings, 360 Web site navigation and other online advertising fees also began to rise. One, hard and wide is not the only way to operate e-commerce but crazy hard advertising can bring a bit of return, Eric's data show, where ...

If we want to now see the various types of portal information classified by content, there is no outside the news, advertising and soft wen these three categories. Among them, "soft wen" this new content form began to occupy more and more important position, gradually become the important extension of enterprise news, http://www.aliyun.com/zixun/aggregation/9680.html "> traditional advertisement effective Supplement, In the network marketing era plays an irreplaceable role. "Soft Wen" as the name suggests, can be understood from two angles. Relative to hard news ...

2014 is called "The Year of wireless marketing", more and more mobile internet companies, traditional PC giants, wireless advertising Alliance, and other participation in the market on the various "movements", all prove the arrival of the era of wireless marketing. Wireless marketing is integrated marketing, is based on mobile equipment as a platform, the integration of a variety of marketing means, to mobile device users (consumers) to pass the brand, product and service information to achieve the enterprise marketing goals of the behavior. Although 2013 is called the year of wireless marketing, but its real wireless marketing needs to rely on technology platform-driven, the entire marketing environment is not yet ...

The middle class is not a new concept, the United States has been hailed as the middle class of the country, the middle class accounted for more than 70%, many sociologists view the proportion of the middle class as an important indicator of social progress, middle production is the main force of the deep social purchasing power and plays the important role of transferring culture and speeding up social change. , and the rise of the domestic middle class has been slow, the current ratio is less than 10%, and related to this is the overall consumer of the electric quotient or biased in favor of low-end users, the development of high-end users is still in the initial stage; Middle class is characterized by the middle class, refers to people ...

"Dong buy a steed, West buy richly, Nan shi buy bridle, Bei buy long Whip" This "Mulan poem" in the words are familiar, the effect is: in the east to the east of the market to buy horses, the West market bought saddle and saddle under the cushion, the south of the market bought bits and reins, the north side of the market bought long Whip (whip). So what does this have to do with http://www.aliyun.com/zixun/aggregation/17873.html "> Joint marketing?" First of all, let's think about it, Mulan is ...

The electronic commerce market's temperature is getting taller and higher, is like a metallurgical melting pot unceasingly extracts the sparkling gold. 　　But most companies in the high temperature quietly evaporated, because too many companies do not do a good job of resisting the "high temperature"-the preparation of marketing barriers, rushed to the battle. In order to help more enterprises to raise awareness of risk, avoid enterprises repeat countless times of the track, the author of the country will be the traditional enterprises into e-commerce must face five problems and solutions to share: PROBLEM one: Low brand loyalty due to market environment, buying environment and competitive environment of excessive stress ...