Three well-known children's brand to play to content marketing case

Baby anti-fight city, Hasbro,leap frog the content of the three brand of children's products is rich; Once the customer points in, they can find all kinds of child-related information on the website, and also receive the stimulation of the commodity information, may produce certain purchase behavior.

Editor's Guide

From children to adults, parents never hesitate to spend energy and money on their babies, especially in China. And children's brand is how to spend their minds through content marketing to seize the hearts of parents? This article introduced the Toy Story, the child treasure, jumps the frog the brand case may give you some inspiration!

Compile @ Li Eillen

According to NPD Group, the 2009-year payment for toys and video games totals 412 billion dollars. The data may have fallen slightly in recent years, but the total cost of bringing children from the birth of Yang to 17 is still growing, with the latest figures being 286,860 dollars.

According to packaged facts's market research, the children's commodity market, which is large and small to plush bears, has grown by 5% in 2010, with a total valuation of $18 billion, according to the Financial Times.

"It's hard to be sensible about the decision to buy children's products," he said. Psychologist David Palmiter, in an interview with the Wall Street Journal, said: "Once you think about whether or not to cut this part of the spending, the happy scenes with kids that use these products always come to mind and intervene in our decisions." ”

In order to share a spoonful of this strong market, children's products companies are extremely creative and have adopted many promotional tools in addition to traditional advertising. Performance of the best companies, the use of brand content marketing to obtain a certain competitive advantage. The following small series for you to introduce three in the content of the marketing of the outstanding Children brand Business:

Toys "R" Us (Toy anti-city) ranks 2012 of the world's 500 top 200, almost as the best children's product retailer. But the baby market for infants and the city, but because more adept at content marketing, pull the top.

Before a child is born, prospective parents start a lot of research. To meet the needs of these would-be parents, the city has set up an information center on its website to provide guidance on raising children, which will lead to the purchase of relevant products to facilitate sales. The information center is divided into 10 sections, including baby rooms, carts, safety devices, toiletries and baby car seats, and each section provides subject-related articles, lists, charts, and merchandise links.

Baby Fight City even offers a wide variety of video teaching on the site, including how to change diapers for babies, how to breastfeed and how to place baby car seats.

The Discovery Channel on the Hasbro (Hasbro) website is most worth mentioning. When parents click into the channel, they can choose to read the product news and learn about toy history, or play a little game.

The channel also has an interactive demo called Play Skills Now, which helps parents learn how to interact with them at different stages of their children's growth.

Hasbro has a Playskool brand, in the Web site content marketing more bother. On the play Benefits page, parents can find the most suitable Hasbro doll according to their children's age.

Playskool's website also provides explanations for helping children improve their athletic skills, cognitive learning, sensory development, and so on, and recommends ancillary products. The website shows children playing with toys, and parents can decide whether the product is suitable for their children and whether it is worth buying.

Leap Frog (jumping frog) is a child education product brand, naturally, the site is not the content of brand education.

The parents section provides children with reading articles, blogs, and downloadable game materials. The "Learning track" section can help parents create educational progress reports and achievement rewards, which can be shared directly with Facebook.

If a parent wants to learn how to prepare a birthday party for their children, they can find a party guide on the Leap Frog website. If they are eager to learn about children's electronic toys, Leap Frog is also ready for a related introductory article.

Baby anti-fight city, Hasbro,leap frog the content of the three brand of children's products is rich; Once the customer points in, they can find all kinds of child-related information on the website, and also receive the stimulation of the commodity information, may produce certain purchase behavior.

Summarize the methods of brand success:

#1 fire Fighting: Meet the real needs of parents in raising their children.

Small to change diapers, breast-feeding, family education, children's health problems; raising children is a technical life, the modern society less the old man's words and deeds, but also to the children's products brand business to do "Grandma" good market space. The original rush of parents gradually become inseparable from your website ... This kind of trust is hard to get through advertising.

#2 Bridging: Building emotional links and boosting purchasing incentives.

Brand information and product introductions are cleverly implanted in all content when teaching parents how to avoid safety problems, highlight their protective products; explain the skills of interacting with children in the video, children holding their own brand of dolls and so on, are to "reliable" "Happy" and other parents care about the word and product link up. "Do you want the child to be as happy as the photo?" Give her a video of the teddy bear! "Which parent resists this temptation?"

In foreign countries have been a lot of good content marketing brand, hope that domestic enterprises also accelerate the pace, more reference learning, in the future to give us more worthy of learning cases.
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This article link: http://www.socialbeta.cn/articles/how-3-kids-brands-use-content-to-woo-parents.html
Original link: http://contently.com/blog/2012/09/07/how-3-kids-brands-use-content-to-woo-parents/