The world is connected by the new Economic award of the pilot Precision marketing

April 9, 2008 New Economic annual meeting in Beijing landmark mansion Zijin Hall Grand. World Interconnection Technology Group in the annual meeting of the New Economic award, won the "2007-2008 Precision marketing category Best Development potential Enterprise award." Zhang Xiangning, Chairman and CEO of the World Interconnection Technology group, delivered a speech entitled "Accurate marketing of the future information society, i.e. precision information plus subtraction", and received unanimous affirmation and praise from all walks of life.

The new economic annual meeting is the third new economic industry event held successfully by Iresearch Group, which invited many famous Internet companies ' marketing experts, CEOs, CMO, as well as venture capital enterprises, financial industry, major advertisers, advertising agencies, well-known media and many other fields of high-end people's participation.

Zhang Xiangning CEO meeting said, according to their own analysis, in the famous advertising words have been some unexpected discoveries. That is, all ads have a same word-"more" and come to the conclusion that "advertising is going to give customers psychological addition". The World Interconnection Technology Group is committed to precision marketing, is to make advertising effect "more" good! World-wide interconnection Technology group, the original narrow, precision marketing into reality. It reduces the search target audience time and unit costs, increase the effectiveness of interaction, so as to achieve precision marketing, so that the effectiveness of advertising more effective!

Famous Advertising master John. Wanamaker once said: "Half of my investment in advertising is ineffective, but the problem is I don't know which half." "Narrow tells us what part of the ad is effective, more meaningful than knowing which part of the ad is ineffective; the advertising medium for precision marketing is a measurable medium; We need to find customers more accurately and reduce exposure costs. Increase interaction and user satisfaction. This is the future of advertising trends. The role of narrow, in terms of cost can be a wide range of positioning and directional technology, reduce the target audience group, at the same time the flow of advertising, a variety of decentralized traffic, integrated into a more centralized flow, to achieve the advertising main marketing effect and purpose.

The current narrow implementation of these traffic aggregation and orientation analysis has spanned the context of the inclusion of content. In addition to the context of the content, there is a geographical orientation, including the orientation of the user's behavior. Narrow-charge for each user to establish a virtual use of files, is a virtual customer file. In the file, though we don't know who the user is, however, according to the user's use of the Internet behavior, can be blurred to determine the user's gender, age, income level, occupation, scope of activities, as well as personal interests and other information, all of these information for advertisers, provides a very effective targeted advertising basis.

In the future society, the development of advertisement is the target direction that the user uses, the goal matches. The information that people need is becoming more accurate. The individuality and interactivity of the media are more and more strong. But all this work still comes from the public, based on the public. Advertising from the original slogan of the form of advertising, gradually transformed into a vital part of the life of the information services.

Zhang Xiangning concluded that with the continuous development of science and technology, the continuous progress of society, consumers, marketers and the media are constantly developing and changing, search engine has not resolved the user precision and information on the sea of the fundamental contradictions. In the future society, users for a large amount of information requirements more personalized, accurate. Accurate information will be a viable solution. Accurate information can be based on the user's multiple dimensions to regroup, so that the search more structured, localized, simplified! Our latest "Silly catalogue" (samulu.com) will provide users with more personalized, accurate and effective information in a "silly" way. Thus bringing accurate information to the "regional" revolution.