The era of foreign trade integration marketing has come

Foreign Trade Integration Marketing background:

With the proliferation of media, development, promotion and publicity channels more and more, enterprises face so many choices at a loss, foreign trade enterprises are also so. They need a professional organization that can help them identify and choose channels, and a unique marketing idea for their services, integrated marketing has emerged.

Many foreign trade enterprise main feedback said, has done Alibaba this kind of business-to-business platform, also did the search engine overseas promotion, but the result is very little, they are very confused, and repeatedly asked Austrian way, can continue to invest in these channels.

More and more foreign trade enterprises complain about business-to-business, but the effect is not satisfactory. 2005 years ago, in E-commerce has not aroused enough attention, overseas buyers buy information far greater than domestic foreign trade enterprises supply information, a lot of foreign trade enterprises in which to earn enough sweetness. So more and more foreign trade enterprises into the Business-to-business platform, the rapid increase in the number of suppliers, resulting in a serious imbalance in supply and demand, sometimes an overseas inquiry has hundreds of enterprises in the competition. Business-to-business effects are dropping! Foreign trade enterprises can no longer rely solely on business-to-business platform to do foreign trade.

However, the majority of foreign trade enterprises are not aware of these problems, do foreign trade to do to Business-to-business seems to have agreed to ripe, such thinking is seriously hampering foreign trade e-commerce and even the development of foreign trade industry.

There are also a lot of foreign trade reflects that Google paid ads do not have the desired results. Google advertising is not the result, but the quality of the operators directly affect the effectiveness of Google AdWords play. Keyword choice, advertising creative writing, the cost of delivery and the choice of time and place no need for precise planning, careful adjustment, any one link is not perfect will cause the cost of advertising waste, or even advertising information can not be conveyed to the target audience.

"Integration" is the trend of this era, the foreign trade industry is also

Obama applied integrated marketing to become America's first black president. Throughout the general election process, Obama, based on traditional media such as television, and using online video, podcasts, blogs, web ads and other on-line channels for integrated marketing, consistently promote Obama's positive and trustworthy "change" force, the greatest effort to win the support of the people, Finally won the most exciting campaign in the world. Analysts believe that Obama's success, to all the same as Obama's "weak" small and medium-sized foreign trade enterprises a revelation, integrated marketing will be the first choice for enterprise marketing, but also the wisdom of foreign trade enterprises. And we believe that Obama's integrated marketing is carefully planned. Whether it is its image design and concept introduction, or information transmission and communication, all embody its unity, professionalism and efficiency. The integrated marketing of foreign trade enterprises also needs to be professionally planned and implemented.

Integration is an innovative performance of the Times, innovation refers to the new combination of old elements, then, to get foreign trade in E-commerce industry, is aimed at the actual situation of enterprises, the integration and promotion of channels to form a marketing system in line with the development of the enterprise itself, which is the integration of foreign trade marketing.

Integration of the changes brought about by foreign trade marketing

1 Foreign trade promotion channel choice no longer single. Channel single directly affects the quality of enterprise information dissemination, enterprise information can reach the target customers decide the final inquiry and the number of orders. The integration of foreign trade marketing will be used by customers in accordance with a certain ratio of the channel to form the 1+1>2 effect. Enterprises to promote the choice is not limited to the platform or exhibition, integrated marketing will realize the blog, mail, search engines, such as a variety of channels in full bloom.

2 of customers can spend less money to do more. Channel choice is much, money but spend less, many enterprises can not understand, but this is the charm of integrated marketing. Enterprise Marketing does not have a clear idea, blind choice of channels will only cause waste of resources, information dissemination overlay. Integrate a variety of channels, customer-wide information dissemination, to ensure that enterprises and product information in the target overseas buyers exposure.

3 Foreign trade enterprises will realize self-reliance. Foreign trade enterprises rely excessively on business-to-business platforms, especially small and medium-sized foreign trade enterprises. Foreign trade Integration marketing helps foreign trade enterprises to establish their own marketing platform-Enterprise website, and with other marketing channels to promote the formation of their own set of operating system. The realization of this model, even if the future of a single channel effect will not affect the overall development of enterprises too much.

At present, Odau has helped more than 1,000 foreign trade enterprises to successfully practice the integration of foreign trade marketing concept, we firmly believe that the future only integrated marketing to solve the foreign trade enterprise's outlet!