Wal-Mart Favors "Facebook" to build student groups to do marketing

Http://www.aliyun.com/zixun/aggregation/32057.html "> Wal-Mart, the world's biggest retailer, has been paying attention. Over the past few months, Wal-Mart has sold its network. Keep adding new products to the online goods. A site to "shop" service has also been introduced, allowing users to purchase items from Wal-Mart stores online. The newly-opened user comment function is more responsive to the needs of netizens. And in the summer, it's more about creating a Facebook student group that embraces social marketing. A Reuters correspondent interviewed him.

Wal-Mart communicates with students through Facebook, with the goal of selling home furnishings to students who return to school after summer vacation. According to a 2006 survey by the National Retail Federation, the average cost of first-year students is $1,112.62. Most of the overhead is spent on electronics and home appliances.

Wal-Mart has created a "roommate fashion match" group on Facebook. The campaign was released last month. Students can download the bedroom and household items list to find Wal-Mart's globally friendly commodity site for purchase. You can also watch music performances at Wal-Mart's voice checkout site.

The "Roommate fashion Match" activity is based on a quiz to determine the student's dormitory style and produce a series of recommended product orders.

"We think it's an audience that needs our dialogue, and it's a channel we need to use," he said. "said Karen Burk, a spokeswoman for the woman at the Reuters news agency.

(Compile: Shi Ying)