Zhang Yaohao: Search engine becomes the core of the business marketing system

March 25-26th, the first winning times annual meeting and the 2011 NET Commerce Congress Xiamen Station and the second section lang the Network Retail development Strategy summit in Xiamen, this annual conference as the 2011 first Network Marketing and E-commerce event by the industry's hot. The meeting from the SEO, business-to-business, SNS, video, microblogging, email marketing and other aspects of the discussion.

The following is the CMO Zhang Yaohao speech record:

First of all to introduce you to cool days, maybe we do not know him very well, he is the world's nineth largest network of market capitalisation, is the world's three major internet shopping companies, we focus on doing the operator platform operators. We are in the analysis of China's online shopping market, where we would like to focus on the introduction of the market.

I think China's structure is in an unbalanced state, from Korea and China's market structure can be seen to prove this argument, from the global pattern is obviously abnormal state, this abnormal state will be evolved, gradually to the equilibrium state to develop. In 2010, the growth of the Business-to-consumer was as high as 173.3%, this pattern and model is relatively stable, and China's consumer market there is an incremental economic state, the incremental economy means that there is a big change, these changes we think in the following areas will be more obvious: one is the user's consumption concept has changed, The consumer more emphasis is the price is cheap, but pushes the customer to buy the core power is also cheap, but along with the network buys the economy the development, more and more Netizen's demand is toward the pluralistic demand, therefore we thought, the user consumption idea change has given birth to the Chinese business economy's one take-off.

From another angle, we look at the business model itself operating angle, consumer-to-consumer emphasis is the individual economy, just like China's reform and opening up the first, the first group may be a personal model, but with the continuous evolution of economic models, or market maturity of the continuous improvement, More and more enterprises are beginning to enter this economic field, everyone here may be from our traditional retail or traditional brand manufacturers, as Consumer-to-consumer is built on the logic of individual economy online shopping mode development, more and more enterprises can enter this field.

The third change we are talking about is the change of industry standard, frankly speaking, China's current business operators including the mainstream of several carriers in the operation of the Chinese characteristics and the Chinese-style problems, the overall industry standards and overall service standards are relatively low, we and Japan's more developed countries to compare, We can see that the company will face a major change in industry standards, and this major change may provide consumers with better consumer demand and meet their needs. From another point of view, the development of China's consumer market will inevitably lead to the development of the entire supporting upstream and downstream enterprises, such as Third-party service system.

Just now, Cao Dean also talked about the innovation of Business Network marketing, which I would like to emphasize to share with you the understanding and analysis of the core elements that will emerge in the Chinese market. First of all, we think the search engine will become the core of the whole marketing system. This is an iris data (PPT). You can look at it, add two elements, one is a community, the other is shared. So also in the marketing area community and sharing will be the most important core. Just now Cao Dean said NSN, this thing is really very important, also will be a very important marketing tool.

More innovative models are actually based on SNS interpersonal network to expand, le cool days may introduce a system from abroad, the real reaction between people's relationship network is how to affect online shopping. There is also a very important area of the development of China's wireless E-commerce, which is still very small, basically not much of the development of the unlimited e-commerce, but in developed countries, including Japan within five years of wireless E-commerce and limited-end e-commerce ratio will reach 1:1, Like Japan's Lotte Group, the entire revenue structure could change significantly over five years, with half of the revenue coming from mobile phones and wireless terminals.

This may be the next phase of China's wireless E-commerce will face an opportunity, but also a huge challenge. Users of this consumer demand may be different, but anyway, wireless e-commerce and wired e-commerce How to do well, how to do a good job in the market positioning will be very important. This is our understanding of the Chinese consumer market, especially for the third Party operating platform, and some viewpoints.