The marketing automation of free entrepreneur

Yesterday, with a friend of marketing association a lot of talk, we two people communicate a lot of offline and online http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods." The people next to each listen to feel too incredible. Feeling marketing seems easy. Learning these leveraged marketing concepts, there seems to be nothing to sell.

I have said a word, is the best marketing is not marketing, a lot of entrepreneurs can not understand my thoughts and this way of thinking. The average entrepreneur is doing their best to sell the "win-lose" strategy they are most familiar with. As a good profit model, we advocate the "win-win" strategy to do marketing.

The general process of marketing is as follows:
1. Find a prospective customer
2. Turn prospective clients into customers
3. Re-sale
4. Results: There is more and more simple income or continuous marketing.

Most business practices are:
1. Invest a lot of marketing cost to attract prospective customers. Like a needle in a haystack.
2. From the sea slowly to convince prospective customers to become their customers.
3. Then earn some money, continue to marketing, and then attract more customers.
4. Results: No sustainable income

To become a free entrepreneur:
1. We understand where the customer is? In the case of common win, we can use marketing.
2. By winning the situation, the customer becomes our customer when the benefit is not at risk.
3. Then, let satisfied customers to continue consumption and referral.
4. Results: Permanent customer and perpetual income
5. Become a systematic operation to achieve freedom.

For example, on the Internet, we are operating in the E-commerce site, we do not rely on search engines, but to achieve good revenue. As above process:
1. We find partners with common customers.
2. Develop a better strategy for how to help our partners and then give the customer a good value.
3. The customer agreed with us through him. Become our customers, and without risk.
4. In the case of customer satisfaction, we allow them to consume and transfer the introduction.
5. Results: Many of our customers have become our loyal customer friends, we continue to serve them, grafting more resources.
6. Through automated systems, we make the entire operation a system. No matter where I am, I can go into the system to manage, even most of the time just check the transaction record.

Using search engine pay ads, we go to attract a customer, may be ￥20. But in this way, our cost is longer and cheaper.

In my business with my entrepreneurs and customers, I also often stressed that to become a free entrepreneur, we must learn to "win" concept of thinking. I also hope that more entrepreneurs can start to cultivate such a way of thinking, and then build the system, will soon be a free entrepreneur.

Http://www.wantdao.com & www.kelvincho.com