China e-commerce marketing chain development complete development potential is full

The long-term vitality of an industry is directly reflected in whether this industry has a complete marketing chain, as well as the marketing chain in all aspects of health, whether to withstand market testing. The basic marketing chain of electronic commerce consists of: website, supplier and logistics. The author and the Golden Elephant Net marketing department head Ming deep Communication thought, and these several links in recent years, all through the actual combat has withstood the economic environment and the market demand examination, has formed the good situation.

Platform portal, vertical industry and regionalization

E-commerce platform is to display and sell enterprise products, promote the brand and culture of enterprises, expand sales revenue and market share of marketing positions. In the past, enterprises through the Electronic Business platform marketing key position is Alibaba, HC network and other portals such as Business-to-business platform, ebay, Beijing-east, when the integrated portal type of electronic business platform.

E-commerce Marketing master analysis before 08, China's well-known portal electric dealers have only dozens of, but want to work with the portal to cooperate with the traditional enterprises have tens of thousands of. So to a large extent, there will be business-to-business business effect of poor, well-known platform for enterprise products difficult to enter the sales situation.

Along with the market competition demand specialization, the enterprise and the Netizen to the network transaction demand difference. The two main models of business-to-business and Business-to-consumer models have been developed from the simple gateway, the comprehensive Red Sea Strategy, and behavior to the vertical blue sea strategy of industry, regionalization and characteristic. Group purchase sites, footwear shopping malls, diamond shopping malls, mother and child supplies mall, second-hand car auction sites, foreign shopping mall and other specialized sites continue to emerge. Each site appears to have a strong local development momentum, the station agent has become an E-commerce platform an important profit model.

Cross-and vertical two-way extension of e-commerce, formed a myriad of cross service points. At the same time for more industries and enterprises to provide the display and sale of goods, brands opportunities. Through the breakdown of the needs of the population to provide a new business channels, but also to solve some small and medium-sized enterprises can only work with large platform, the threshold is too high but very low profit embarrassment.

Second, many industries and brands of production and processing enterprises

To fully attract enterprises and netizens to deepen the use of e-commerce, trust E-commerce, it is necessary to meet the needs of different levels of consumers, in order to guide consumers to develop online consumption habits. This needs in the electronic commerce environment the product and the kind of rich variety, the grade difference.

If most of the goods can not be bought online, and the price and the bottom of the shop, then there will not be hundreds of millions of people willing to risk buying fakes, increase the cost of logistics on the premise of online shopping. And China is originally a production-oriented country, with millions of production and processing enterprises, not only for E-commerce provides a strong source of security, but also for the development of E-commerce innovation, providing a strong development support.

More than 90% of the well-known E-commerce enterprises are not equipped with production and processing capacity, all products or services are from the provision of traditional enterprises. Product supply category and quality, in the impact of Internet users of e-commerce interest and enthusiasm. Prepaid card, Game card and other products, clothing shoes, luggage accessories, 3C home appliances, beauty salons, maternal and child supplies, home building materials, food department stores, health care, luxury art, car real estate products, etc., are readily available on the Internet. And it is people in the work and life must be indispensable commodities, with the convenience of e-commerce, cheap, convenient advantages, so that more enterprises and netizens have an interest in E-commerce.

Three, many innovative and multi-angle E-commerce Enterprises

Although E-commerce is introduced by the developed countries such as Europe and the United States, most e-commerce models are in reference to foreign countries. But in the face of complex and changeable market demand, with the promotion of high-end electric quotient and capital force, the mode of e-commerce platform is innovating and perfecting continuously. China's Internet market often emerges emerging concepts and models, on the one hand, through innovation to find blue sea marketing strategy, on the other hand, is to develop the most suitable for the market development of new models.

Although some emerging models have not been tested by the market, they have been wildly advertised by some media as "innovative" and "advanced", a comment that the Internet people relish. So many emerging internet models, because they do not have the market development potential, can not produce sustainable profit model, can not form a commercial market scale, B2B2C mode, group purchase mode, SNS model can only keep the "appearance of Bright." But the emergence of each new model, has brought about changes in the market environment, create market miracles, enhance the awareness of netizens, attract investment into the hope.

To ensure the continuous development of China's e-commerce industry, it is inevitable that the entire industry's marketing chain is complete and orderly, can be in perpetual business war, so that the entire marketing chain can continue to enhance self-improvement and self-improvement.