Information fragmentation era, SME owners how to better marketing?

I believe you can feel that the recent Earth is particularly abnormal, not particularly drought or floods, not particularly hot or particularly cold. Anyway, it is obvious that the summer is particularly hot in Beijing this year, even scientists say it is the hottest summer in Beijing for decades. This is not, in order to summer, well-off special contact a few friends to chat, drink iced beer. A chat to know, a hardware business friend to do more and more, just 2 years of time has become their own boss, but the friend also has his own troubles.

Small and medium-sized enterprises encounter development bottleneck

Friends said: "E-commerce is a good helper of business." Through some business-to-business Web site can quickly find buyers, their hardware business quickly developed up; but now the company is large, but it is difficult to find buyers, orders are much less than before. "Originally, with the rapid development of China's Internet and the popularization of E-commerce, friends of the hardware business early start easy, later want to further development is more difficult."

In fact, this phenomenon is very much to see, before 2009 is definitely the Golden age of E-commerce, at that time to do e-commerce small and medium-sized enterprises, as long as you registered E-commerce site, access to business orders are relatively easy to get the opportunity to take advantage of Business-to-business website, for example, to seize the opportunity to develop E-commerce SMEs Basically, the first bucket of gold was dug from the wise.

According to the truth, the more popular the Internet, business is better to do. But it has been overlooked that the ripple effects of the internet's explosion have spread to a variety of areas, including business-to-business platforms. There were not many sellers on the Business-to-business website, and now there is a serious expansion and surplus, and it is much more difficult for SMEs to stand out than before.

Quality and marketing both hands must be hard

Who is more likely to get orders in the information age? For small business owners, not the cheaper the better, in the longer term, it is easy to form vicious competition, restricting its own development, not to say, will become an industry public enemy; small and medium-sized enterprises should pursue the quality of products, and in "marketing" efforts, through better marketing means to find customers, or let customers find themselves, so easier to obtain orders.

The business-to-business leader, HC, has focused on the "marketing" needs of small and medium-sized enterprises, especially with the four major search engines, and is preparing to hold a press conference to release the latest product "Standard King 2.0". Standard King 2.0 not only can help small and medium-sized enterprises better marketing, let the Enterprise product information in the HC network better display, but also let the product information synchronized display in Baidu, Google, search, Sogou four search engine top three pages.

"Even my son doing homework with ' Baidu ' search, not to mention product information?" "Friends said that in the information age, search engines can help people quickly find their own needs of information, of course, can also help SMEs get orders." Therefore, the "Standard King 2.0" such "Search +b2b" E-commerce model.

Of course, the same problem is not only the hardware, machinery, building materials, accessories, gifts and other industries, including other industries and small and medium-sized enterprises, they generally feel that the traditional business-to-business platform has been unable to further help their business development, to facilitate business orders, the desire to have better products to help them marketing, to facilitate the order trade. So now the information fragmentation era, small and medium-sized enterprises only better master the resources in hand to really ambitious.

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