7 Big "emotions" that social media marketers need to avoid

What is social media? It's not a media tool, nor any other tool, and the meaning of social media is more about how it is used, and we've talked a little bit about how to better use social media to make it relevant to what I use. I think it is time to discuss with you what kind of behavior in business management can make you http://www.aliyun.com/zixun/aggregation/34182.html "> Far away from the social media business."

1. Jealousy

Is your brand doing social media marketing? Just a public account on Facebook,twitter? Or did you open an official blog? Do not fantasize as long as I open an account, there will be fans to take the initiative to pay attention to you, not to envy those who have thousands of fans of the number of brands, this is a more serious wrong idea. Jealousy (often a grudge) does not bring you fans, but it also keeps fans away from you. See other people than your fans, why not study what he did better than you, is it possible to draw on or do better than him? And may turn people away from your brand. If you find someone successful, why not come to learn from them? It's a way to help you have more and more fans.

2. Overeating

In fact, everyone knows that quantity is not equal to the quality of the truth. Your brand on Twitter almost every day to send 20, 30, or even 40 messages, then, suggest you temporarily stop, come back to rethink your brand strategy. Of course, maybe some brands do have so much news or information to publish every day. But only a few. The same is true for the same reason that you can interact with your fans. When you rethink the strategy and find that the previous practice is a bit of a "sin", then suggest you go back to Twitter or Facebook to post a brand message, and after you've typed the word in the release box, don't press the release button, pause, After 10 minutes, see if this message in the release box really has the value of publishing and sharing. If you are sure, you can safely click "Publish"!

3. Desire

As early as 2006, companies began to register their accounts on MySpace, add friends, a wave of time. And today, if you are still so straightforward to appear as a brand, keep adding friends, asking for fans, asking for attention, presumably you will be labeled with a spam account. Of course, the motives of this approach are understandable, and all brands want to achieve something with social media. Help brand awareness of a promotion. However, too much to pursue some superficial things, it will only make people feel that this brand is not sense. It will have negative effects. If you agree that too much desire is bad for branding, stop chasing fans or followers, and talk with active and active fans and get to know each other, which is the right way to truly help your brand win loyal customers.

4. Anger

As an individual, I am very much in favor of the injustice of society should be angry, courageous to blame, for the company, I also very much admire some leaders for the work of perfection, the problem is not tolerated, expressly prohibited attitude. But as a brand manager, this must be handled with care, especially when you are interacting with your brand and customers in social media. Even if one of your fans said a very wrong brand, or obviously intentional comments, no matter how reasonable they are, how other fans understand, as a brand of public image, please do not get angry, do some extreme behavior, which is very dangerous for the brand. Please believe that tolerance is a very good way to the brand, one day you will certainly feel the truth.

5. Greed

When you first bear the ambition of a corporate brand, cheerfully embark on the "Broad Road" of social new media, I have to remind you in advance, do not expect too high, not to fantasize that the road all the way flat, you expect 5,000 fans, the result is only 2000, the heart is very frustrated, depressed, This is a very stupid way. What you should do is try to tap into all of the existing 2000 of fans and explore the opportunities to add points to your brand.

6. Laziness

Laziness here means that your heart has a magnificent brand goal, but the body is lazy to carry out the actual action. To successfully manage a good brand in social media, one must rely on every day to accumulate. A small mistake will destroy the foundation of a few weeks of hard work. Once you've made a mistake, if you're just constantly blaming yourself, depositing it in a negative mood, it's not going to help, and your customers will continue to lose.

7. Pride

Arrogance is the trick that allows your brand to stay away from all customers and potential customers in the shortest possible time. Especially on Twitter. As a brand, you should be in the social media should be based on the dissemination of industry information and expertise, provide analysis and views, and occasionally report to you the brand and the company's news messages, so that he can read to bring you more potential customers. Of course, do not only publish the release of the publication, the result will only be the news that you have worked hard to be garbage as useless information ignored. So don't forget to interact with everyone.

Source: Socialbeta