Zhao: Group buying Tide, interactive marketing people Ready?

The internet has been confusing, let us through the noisy rivers and lakes, pay attention to the new trend of network development and the trend of the enterprise's challenges and the impact on the public relations industry. I have written a piece of "online buy in China why not big?" Article, said some of the personal views of online group buying--

However, this does not affect our continued attention to the development of group buying sites, and if we love the marketing business into the group buying site, homeopathy for our customers to provide the best marketing methods.

Groupon sparked a global group buying spree with the introduction of the early 2010 to China, and immediately triggered a copycat upsurge, has been the birth of hundreds of imitation of the site, and traditional classification information, E-commerce and portals have been and ready to enter the Internet field, and may detonate the domestic online shopping spree.

1, Groupon detonated global group buying website boom

Groupon, the US group-buying site, is probably the craziest Internet company in history. April 19, a consortium of Russian investment company DST led the company to invest 135 million of dollars, so that Groupon's valuation reached a record 1.35 billion U.S. dollars.

Groupon.com, America's most famous group-buying website, founded in November 2008, although it still has only 126 employees, has achieved break-even after 7 months, with a profit rate of 30% and 2010 sales expected to reach $100 million.

The ensuing upsurge of global imitation.

2, the characteristics of the Groupon model

Its unique is: a day only push a discount products, each day limit to shoot once, discount products must be the type of service, the service has regional, offline sales team scale far beyond the online team.

Groupon is a homonym for coupon, meaning coupons.

Groupon is not a pure E-commerce site, it is a combination of E-commerce, web2.0, Internet advertising and offline mode. Although its present form is group buying, the revenue model relies on a royalty collection, but Groupon's future is very uncertain.

Groupon Group Buy Mode Some people call Group 2.0, group Purchase 2.0 originated in the United States, the main representative website has woot and Groupon and so on, it and the traditional group purchase website difference is, first, the Netizen logs on the website, does not need to look for oneself to look for the information in the dazzling commodity, the entire homepage only provides one commodity, is simple and clear, avoids the Netizen spends the time browsing without Off the page. As a result of prior business through a certain program screening, but also for users to save a lot of time than the right, so whether simple and clear decision to consume or not.

The Groupon model can be simply summed up as a way to win over the E-commerce and offline consumption of a multi-party (consumer, merchant). Consumers, businesses, website operators to get what they want, the allocation of resources to maximize the optimization.

3, Domestic imitators

In the last three months, this model has rapidly swept through the Chinese Internet. At present, China has more than 100 similar group purchase sites online, such as handle network, group buy home, full network, together with the network and so on. Almost the same as the United States Group buying site, the domestic group of these sites every day will launch a new group buying project, so that users buy.

One of the more concerned is whether the founder of the Wang created by the United States Group Network because the early founder of the high visibility by the relatively high attention.

And such as Love help NET, 58 same city and net and so on have also launched similar pattern.

4. Problems in development.

At present, the low threshold of domestic group purchase site, Homogenization led to the operation of the line under the network to obtain merchant resources, the maintenance of business and user interests balance has become difficult, after all, the user transfer costs are relatively low. Plus the biggest advantage of group buying site is the principle of small profits and quick turnover, the merchant profit margin is low, will lead to vicious competition, seriously hindered the group buy website profit model and operating mechanism of independent innovation.

5, the prospect is big.

As a new thing in the Internet, development after all will have a imitation to create the process, in China, the current low prices to guide consumption is still the mainstream, so its development prospects are very broad.

In fact, no matter whether the Chinese group buying website can show Groupon style, the prospect is not predictable, can only imagine. It is undeniable that the advantage of group buying network is to have the ability of self hematopoiesis, can bring benefits to users and merchants, and mobile internet can be better combined. And these advantages can make it in the field of E-commerce another territory, with the major internet giants, Ding and divided, of course, can also imagine in the field of the next Internet giant enterprises.

6, the influence of group buying website Popular to enterprise?

It's really hard to say how the group buying site will affect the company.

But if online shopping can flourish all over the country, it is definitely an excellent platform for unrestricted penetration into the two or three-line city, and at least a new channel for promotions or new products.

If you can birth a heavyweight group buying website, if the net buys the website to be enough, this for the enterprise, all means the direct face consumer's opportunity more.

7, how to use the public relations industry to provide solutions to enterprises?

Group buying is an excellent marketing channel, because it is a platform to face the consumer directly, if the domestic can be born such as Groupon level of online shopping site, then it is enough to make a product or business quickly into the eyes of consumers-

It is also enough to allow heavyweight companies and products to choose their best platform for promotion and consumer feedback.

For PR people, this should have enough knowledge, and can make advance judgment, from the use of group buying platform for the enterprise to provide the right solution.

We can help companies get their products onto thousands of group-buying sites, and tens of thousands of users will participate in group buying through open networks-what a big cake it is.

Attention, research, use, thinking-this is the public relations industry to deal with the purchase site to do, you think?