Marketing strategy optimization based on the statistical analysis of e-commerce website

E-commerce is no longer unfamiliar to any enterprise, others do, you also want to do, others also want to do ... Derived from the http://www.aliyun.com/zixun/aggregation/8988.html "> site statistics products, foreign have Google analytics,gostats Web site statistical analysis, domestic CNZZ, Quantum statistics, and so on, are more and more by E-commerce sites and corporate network marketing attention, but with more and more ...

Interacting with fans: insider introduction to one of Weibo marketing

Listen to the story. A man with 20,000 fans, he does every day is: send a message in the morning with a link, the afternoon send a message with a link, so the income generated enough to "feed themselves." He is doing e-commerce. In the current Internet http://www.aliyun.com/zixun/aggregation/6278.html "> Advertisers, the most difficult is e-commerce companies, behind the reason is that they are sensitive to data." How much is the input/output ratio? What is the conversion rate?

5 Basics about Shopper Marketing you should know

Author: Daliping Zhang Xiuwen 15 ago, and an advertising company's boss talk about the future marketing trends, this Mister said the future of marketing in the shop, research shop People's behavior will be very valuable, is to find out how they in the display shelves in front of the details of shopping, and then how to motivate them to buy. In today's words, is the shopper marketing. Now, shopper marketing is not a new word, but looking back, in the consumer research heyday, marketing mainly through the mass media dissemination of the year to put forward such a view is indeed forward-looking. With large data, mobile interconnection and socialized business ...

Style is the best marketing

If you spend a lot of time watching TV shows like "American Idol" or "Project Runway", you'll find some regularity: The finalists are the ones who "know who they are". Winners have a point of view: using their own voice or costume design, to express ideas, emotions and the unique way to observe the world. With such a view as the basis, each competitor is telling a story and forming some kind of narrative way. In short, it is to show your unique style. Style, is not a arty thing, to a large extent, it involves how the table ...

Analysis: The secret weapon of visual marketing

At present, http://www.aliyun.com/zixun/aggregation/8257.html "> Visual marketing is more and more popular. Pinterest website recently launched a business survey, Twitter is doing a picture search, Facebook site, 53% of users pro-Lai image than other content. If you are doing online marketing, in large text content you will find that the picture will become more and more mainstream marketing. In the traditional sense, you have two choices:

Anti-brand Strategy: marketing practice of European and American enterprises

Many enterprises are unwilling to easily hand over some specific target consumer groups to their competitors. As a result, they are starting to adopt an "anti-branding" strategy: introducing new brands that are completely different from the parent brand in the target audience, product pricing, brand style, or some other feature, effectively stopping the competitor's position while expanding the corporate branding portfolio. The origin of anti-brand strategy there is no one brand in the world that people love, like the Truth, "universal", even if the "fans" can not do everyone fan. In the face of a specific brand, there is always someone to love it, always ...

3 Marketing strategies available to independent game developers

In some obscure places there are companies like Hogrocket, an independent studio based on the iOS platform to develop a puzzle game, Tiny invaders, which has bizarre creations (which created the Geometry War). The working background of the AAA-rated gaming company. They all have a triple-a marketing theory that keeps the game secret before it is released, is closer to the journalist than the user, and insists that mass distribution is the way to push the game to release itself. There are some ...

E-commerce two times marketing

There are many different ways to transform a potential consumer, and one of the most popular and effective ways to do this is through E-commerce two marketing-using different strategies and automated messaging systems to track down web visitors who give up their shopping carts. What is e-commerce two times marketing? E-commerce Two marketing is a way to reduce the scrap rate of shopping cart marketing technology, Experian has done a study, the research report is "two marketing reports: Linking Web behavior and e-mail marketing Benchmarking and data Analysis", the report points out the online shop shopping cart scrap rate ...

Some thoughts and suggestions on micro-blog's award-winning activities from the perspective of Weibo marketing

I am a hobby to participate in micro-BO award-winning activities, self-labeling: award-winning activities obsessive-compulsive disorder. At the same time, network marketing, micro-blog marketing also has a hobby, microblogging began in Sina more than half a year, to participate in a variety of micro-blogging activities, large and small Chihu, experience and witnessed thousands of enterprises or individuals using micro-blogging activities to promote marketing, many enterprises micro-blog marketing has achieved very good results, But also have a lot of effect is not ideal even invite a lot of criticism and scold sound, participate in a long time, quite a bit of illness into medical feeling, some ideas and experience hope that can help more enterprises or individuals do micro ...

From socialized marketing to real-time social marketing

[The reason I like the netexplorateur forum very much is that it's different from most meetings where speakers are just introducing their business, netexplorateur focus on http://www.aliyun.com/zixun/aggregation/8329.html "> Industry trends and future. The guests of the meeting came from prestigious laboratories, renowned research companies, consulting firms, and Internet service operators. People are more concerned about the value of what they do than their business ...

10 factors necessary for creative mobile marketing activities

Compile: @ Open and learn to create a good mobile marketing activity is the key to "moving thinking", not just designing a standard format for embedded mobile advertising. "Mobile advertising is really boring," Steve Jobs said in 2010. According to jobs, mobile advertising must have more attractive ideas and more effective interaction. Has the mobile advertising industry changed? Mobile ads are still so bad? Or is the idea of mobile marketing catching up with the demand? Earlier this year, Facebook founder Zuckerberg announced Faceb ...

Super local marketing: 2.3 billion dollars in the big market!

The average consumer spends about 127 minutes a day on a mobile device, which is nearly one hours longer than the average person browsing the web every day, and is only 41 minutes shorter than the time spent watching TV. But now the market http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers don't seem to find this, and marketers spend only 1% of their total budget on mobile devices." Compared with traditional TV and Web pages, consumers are using mobile to set ...

"Magical" social marketing campaigns for eight big companies

This article from the Socialbeta content contributor @ Transit Wind, compiled from 8 Social Media campaigns that worked wonders for the big corporations, please respect the translator's labor results, welcome reprint, please indicate the source. With a lot of budget and dedicated Department of devotion, big companies often can plan some new and full of social marketing programs. As a small business, you should be able to gain from these marketing programs. Do unique app to have innovative thinking ...

National Bank of the United Arab Emirates guerrilla Marketing: ATM with a stroll around the street

Contributing Author: @ Marketing new Emirates National Bank (Emirates NBD) in order to promote its dot-dense, the introduction of ATM artifact--awesome traveling Machine. The streets, malls, garages, everywhere are chasing people running ATM machines. It will not only climb the stairs, take the elevator, but also in your money when the naughty to the front of you, scared you jump. (edited from the "Top copy" website February 25, 2013 reported "Emirates NBD Bank also sell Meng: the ATM machine to stroll around the street" ...

Twitter Marketing best information TOP5

Twitter is still experimenting with new ways to better incorporate branded marketing ads into its web site. And there is no shortage of brands that come rushing to join the plot. There are big brands like Volkswagen, Old Spice and Papa John's, because they have all been successful on Twitter. 2011.05,advertising age publishes marketers who get the best Twitter information release and the list of brands that get the best participation. Best information for Twitter marketing ...

Social media marketing and optimization in SMO

SMO is http://www.aliyun.com/zixun/aggregation/13041.html. "> Social Media Marketing Optimization is a complete set of methods for public communication through social media, online organizations and community websites." The SMO approach includes adding RSS feeds, "Digg this" top Up, blog writing and non-collaborative forms of third-party community functions (e.g. Flickr picture slides, YouTube video sharing). Social media optimization is the network marketing ...

o2o+ social Media Marketing to see C&a's latest marketing strategy

O2O (Online to Offline) is, no doubt, one of the hottest models of the moment. The core lies in the line of customers to the line down to the consumption of O2O mode, with line online under the organic combination, accurate positioning of users, marketing effects can be monitored and so on, so the profit model is clear, many investors unanimously optimistic. At present, the domestic online tourism market hot, to a large extent, because the O2O mode of rooting and germination, another in the hotel industry, education and life-related areas, O2O model also has a good application. Generally speaking, the merchant uses the discount superiority more ...

Nielsen: Insight into User Content sharing behavior leading to social marketing

Users have a wide variety of ways to share content online, using different platforms to share different content with different groups. April 2011, AOL and Nielsen Online launched the "content is the Fuel of the" Social Web, analysis of 10,000 official users how to share the content of social media information. The study found that 93% of Internet users share content via email, 89% use social networks and 82% use blogs. Internet users, they use different platforms to share with different objects ...

NFC Marketing Case: NFC technology to build Metro Interactive mobile phone advertising media

Japanese printing http://www.aliyun.com/zixun/aggregation/6277.html "> Advertising company Shunkosha recently launched a new product called strappy, the shape of a rectangular blue plastic box, Mounted on the strap of the subway handle. The strappy has built-in FeliCa readers and NFC readers, which generate data interactions when mobile phones (more than 70 million of Japanese-compatible near-field communication technologies) interact with strappy. NF ...

NFC Marketing Case: Gap through NFC and Facebook cheers high fives

NFC Near Field communication technology is one of the key innovation and technology services in the future, the so-called NFC near-field communication, also known as close-range wireless communication, is a kind of short-range wireless communication technology, which allows non-contact point-to-point data transmission between electronic devices. Bukop.com has introduced a number of NFC-enabled innovations such as NFC, electronic tombstones, interactive hangers, mobile payments, and more. NFC technology is generally considered to be the most suitable combination of mobile phones. In fact, the application of NFC is far more than a mobile phone, such as a car key using NFC for several years ...

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