Super local marketing: 2.3 billion dollars in the big market!

The average consumer spends about 127 minutes a day on a mobile device, which is nearly one hours longer than the average person browsing the web every day, and is only 41 minutes shorter than the time spent watching TV. But now the market http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers don't seem to find this, and marketers spend only 1% of their total budget on mobile devices."

Compared with traditional TV and Web pages, consumers are not necessarily at home when using mobile devices, but are likely to be on the road, using their mobile devices to kill time or solve problems. Companies such as Moasis Global, Xad and Verve Mobile have found an accurate marketing approach that will boost the ROI of corporate marketing by pushing nearby brands or businesses based on the location of their users. They refer to this marketing approach as "hyper-local marketing (hyperlocal Marketing)".

The basic idea of this marketing approach is that no matter where we go, as a consumer, there are many brands or businesses that we might be interested in. The mobile platform provides a way for these brands and businesses to find us.

In a recent report called "The Hyperlocal targeting on the Mobile Platform", Street Fight Insights, we gained a better understanding of hyper-local marketing.

The following is a general description of the report:

Working mode: Ultra-local marketing is a new way of marketing. Companies get geographic information from consumers ' mobile devices and make accurate marketing to nearby consumers. This marketing approach allows marketers to connect with consumers.

Scale: As more and more marketers start using hyper-localized marketing, a new, competitive marketing supplier pattern has emerged. These suppliers are able to help enterprises to carry out the ultra local marketing, these new service providers received the enterprise's attention.

Ultra-local Marketing service charging mode: At present, ultra localization marketing has not formed a universally accepted charging mode. The service provider first needs to determine their information push mode and then price their CPM or CPC.

Case study: Many big brands are starting to use hyper-local marketing, such as Adidas, Best Western and Pinkberry.

Please click on the full report in English: "Hyperlocal targeting on the Mobile Platform"

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