E-commerce two times marketing

There are many different ways to transform a potential consumer, and one of the most popular and effective ways to do this is through E-commerce two marketing-using different strategies and automated messaging systems to track down web visitors who give up their shopping carts.

What is e-commerce two times marketing?

E-commerce two times marketing is a way to reduce the scrap rate of shopping cart marketing technology, Experian has done a study, the research report is "two marketing reports: Linking Web behavior and e-mail marketing benchmarking and data analysis," the report noted that online shop shopping cart scrap rate reached 56.2%, The report also points to an effective two-time marketing of visitors who give up their shopping carts to increase their conversion rates.

Two times marketing sounds complicated, however, the theory behind the two marketing system and its effective and practical reasons is not difficult to understand, we can take e-commerce two marketing simply think is such a process: we use the traditional marketing means to attract visitors to our website, if he eventually did not purchase, We used two marketing strategies to bring our visitors back to our site and turn him into a paid consumer.

When a visitor gives up a shopping cart and leaves some information, at least the e-mail address that was filled in at the time of registration, we can use this information to track visitors, primarily for our two marketing preparations. This type of interaction is called transformation Marketing or E-commerce two times marketing.

Many E-commerce platforms provide automatic and event-triggered methods to track the junk in an e-mail message.

Second, the electronic commerce two times marketing soft sale

In two marketing emails, you should include information that helps improve the conversion rate of your visitors, including details of the transactions discarded by the junk, such as discarded products and a link to return to the site's shopping cart to help them complete the settlement payments. All of the valuable data we have on consumers can be used in two of marketing emails to make this interactive process more personal and friendly to consumers.

You can personalize your emails in a very friendly and gentle tone, which is often called soft sales in marketing, meaning that when you first contact a consumer in two marketing, the message uses a gentle tone of service for the customer.

There may be a lot of reasons why customers can give up their final shopping cart, unless you know why customers give up their shopping carts, or you'd better be gentle and able to offer help. Instead of going to "hard sell", you need to use a mild tone in your email to ask if there is any technical problem you can help with, so the non-intrusive way of communication will be beneficial to further two marketing.

III. Five recommendations on two marketing email content

Here are some tips to help you build a successful E-commerce two-time marketing email.

1, in the process of customer shopping to collect customer registration information as soon as possible, so if the end customer to give up the settlement, these registration information will help you to better carry out two times marketing.

2, the use of the most detailed collection of registration information to make e-mail more personalized, more targeted.

3, in the mail use some related (relevant) strong information, such as in the mail to put the customer browsed products picture, and then put a link to help customers return to the shopping Cart settlement Center to complete the settlement.

4, the use of a non-invasive way of soft sales communication, remember to make the message in the information to the customer is useful, ask the customer site can also in which areas to improve the user's shopping experience, so that the effect is much better than "hard sales."

5, provide all your contact methods, and they may encounter any technical problems, so should be in the mail to put technical support links to help them to complete the shopping easier.

Source: Electronic Trade route submission, original link.