"Magical" social marketing campaigns for eight big companies

This article from the Socialbeta content contributor @ Transit Wind, compiled from 8 Social Media campaigns that worked wonders for the big corporations, please respect the translator's labor results, welcome reprint, please indicate the source.

With a lot of budget and dedicated Department of devotion, big companies often can plan some new and full of social marketing programs. As a small business, you should be able to gain from these marketing programs.

To have innovative thinking. Nike has developed an app that has nothing to do with shoes. Nike Training Club is a sports training app. It provides users with personalized training programs, training instructions, audio and question answers via app.

Corvida Raven is a social media strategist and shegeeks.net blogger. She advises small businesses to plan a clear direction before venturing into the app world. At the same time, she suggests that small businesses should develop innovative and effective apps rather than impostors things.

The Sony Music and Michael Jackson Heritage Commission jointly launched an event called "Behind the Mask". The campaign aims to make a video of the late popular Lotte King's song by means of crowdsourcing. Fans have the opportunity to send their own scenes, instrumental music, singing and even cheering video clips to the producers. The selected video will be edited into the MV of the Jackson song.

In the same way, small businesses can create a promotional video or music by recruiting their most enthusiastic fans into social sites such as their website, Facebook, Tumblr and YouTube.

When JetBlue's social media strategist Morgan Johnston and his colleagues were called to discuss how to get their Twitter account @jetbluecheeps more attention, they also posted the discussion on Twitter to their fans. and solicit their opinions.

You don't have to get all the answers. Social media provides a unique opportunity for you to generate two-way discussions with your customers. "Interacting with fans is an excellent opportunity to get instant market information." "Johnston said.

Last year, JetBlue launched a ticket-delivery campaign on Twitter. To celebrate the 10 anniversary of the company's founding, the company's Twitter account released several "secret locations" in New York, Buffalo and Boston, where people could get free tickets if they found them.

With tweets, businesses can connect with their customers in interesting ways and reward the most loyal and enthusiastic customers with lavish prizes.

Fashion headphone accessories retailer Skullcandy has developed a multifunctional Facebook App. It enables users to listen to music, watch videos, download apps, shop, and so on.

If you lack the budget to develop a Facebook design tool, consider using crowdsourcing or hiring a young developer who is passionate and eager to gain experience.

Or you can personalize it by adding a variety of widgets such as blogs and message boards on Facebook pages. The point is to make something that your fans want to visit.

with social media

Flight Pew is an international travel agency headquartered in Sydney. It uses social media to advertise for a position in a social media department. Gregg Tilson, the company's global social media director, has asked applicants to provide 5 social media accounts, and a 140 letter letter explaining why they are suitable for flight pew, and then submitting a similar 140-letter resume All are sent through Twitter letters.

"I'm sure small businesses can use this approach to do more transparent recruiting and to get a fuller picture of the candidates," he said. "Tilson said.

Shopkick has changed the way many companies (such as Best Buy, Target, Macy ' Wet seal, etc.) offer customers rewards and coupons. Shopkick developed a technique called shopkick signal. As long as your phone downloads the app, it allows users to get a shopping bonus called kickbucks by just walking into the store.

Users can also scan labels for more kickbucks through the camera function of their phones. The company is conducting a promotional campaign called "Kickstarter" and providing free development tools to start-ups. If you're the boss of a small retail business, you can use this technology to make your store a fun, interactive shopping experience for your customers like the big brand businesses.

When Burger King for their 2008 Whopper Virgins campaign, they set up a new site whoppervirgins.com. They uploaded the contestants ' live-tasting video onto the page. With a dedicated domain name, you can specialize in a specific group of people, such as a new customer base.

Don't forget to put a link to your homepage on the active page, and vice versa. Bidirectional links can enhance your SEO and enable your customers to understand two sites at the same time. When Chevrolet introduced their latest model of the Volt car to the public, they did something similar on the street. The company is set up in 12 big cities, social media teams relay work, show new cars to interested people, and track the parade process in the form of blogs and light blogs on the activity website called "Chevy" and other social media.

Small businesses can use this strategy as Chevy in the country, or they can publish a variety of marketing campaigns on a local scale, via blogs or light blogs, and generate online "face-to-face" communication with potential customers.

This article link: http://www.socialbeta.cn/articles/8-winning-social-media-campaigns.html

Compiling: @ Transit Wind

Original link: http://www.businessinsider.com/8-winning-social-media-campaigns-that-worked-for-big-corporations-2011-4?op=1