Online Marketing

BEIJING, December 24, 2013--Oracle has reached an agreement with Responsys, the leading enterprise business-class corporate cloud marketing software vendor, to NASDAQ:MKTG $27 a share of net cash for nearly $1.5 billion a dollar, the company said recently. Responsys is widely used by the world's best-known corporate brands to help businesses make large-scale marketing interactions through e-mail, mobile devices, social platforms, display screens and networks. Responsys will expand to include business, sales, service, social ...

November 28, 2011 Irene Lee, a partner at the venture capital company Kleiner Perkins Caufield&byers (Kleiner), published an article in Aileen, a well-known science and technology blog, introducing the "social identity" effect (TechCrunch Proof) and strategy. Irene Lee's investment focus is on consumer internet companies, and some of the companies mentioned below have acquired Kleiner venture capital, such as one Kings Lane ...

(published in the September issue of "New Marketing": "Foursquare ' signed ' marketing") the most powerful Internet innovation model, not Google, not Twitter, not Facebook, People are racing to talk about a Groupon Web site and a mobile social networking service based on--foursquare. The latter is a hot star of tomorrow, in the current SNS war in the potential of the future. At the beginning of July, Foursquare user volume successfully exceeded 2 ...

Social media and digital marketing allow marketers to listen to users talking about their brands and competitors, so listening and interacting online with users is one of many companies ' online marketing strategies, and there are many metrics to measure these initiatives. Research from http://www.aliyun.com/zixun/aggregation/13534.html ">forrester Consulting2011 June found that in measuring listening and interacting, Advertisers in different industries use ...

This may surprise you, but the answer to these questions is not http://www.aliyun.com/zixun/aggregation/1560.html ">facebook." More and more Inc500 companies are incorporating social media into business and marketing strategies. Not only that, they have achieved a certain degree of success, and are increasingly valuing the overall value of social media. Many companies, including some fast-growing private enterprises, have been using "mix-and-match" policies in social media ...

For most users, expensive, versatile tablets are more worth owning than a single ebook, but since 2009 the US http://www.aliyun.com/zixun/aggregation/8054.html "> The number of e-readers has quadrupled, and growth is still very fast. EMarketer expects more than 20 million e-readers to be in the hands of consumers by the end of 2011, accounting for 8.7% of the U.S. adult population. To 2012.

According to foreign media reports, a British advertising company, claiming to have successfully projected the customer's logo onto the moon, was warned by NASA that this could threaten the safety of the International Space Station. After investigation, it turned out to be a prank made by Cherryduck, who invented the "Mooncheeze" brand and made a video of the whole process from the beginning to the final implementation. (edited from "Sohu It" December 12, 2012 report "NASA called the Urgent!" British companies want to milk ...

This article from @socialbeta Reader @colachao contribution, thanks. There was a time when the word "Word-of-mouth marketing" was very much rejected. "Word-of-mouth Communication", I understand that people or things to the spontaneous praise. However, these years Word-of-mouth communication becomes an important marketing means, even someone put "word-of-mouth marketing" as "viral marketing" or "PR", especially with the development of social media network, more and more enterprises, marketing public relations companies are planning and launching a set of "Word-of-mouth marketing" action. Temporarily do not evaluate these "Word-of-mouth marketing" program to bring the real ...

When it comes to marketing, the boss has to count us telephone and telegraph companies (AT&T). Last year, At&t spent about 2 billion dollars on the creation of a single brand, the largest of its kind in the United States, according to Kantar Media. "Although the budget of Procter & Gamble is more than at&t, it is being used for different brands," he said. "Responsible for at&t brand building is the company's global marketing officer, 55-Year-old Kessi Kuglin." Recent...

If you want to be an app, if you're doing an app, if you've already done the app, you must have some understanding or experience of the competitive market. It is important for the team and enterprise that makes the app to develop a thorough marketing strategy before planning and creating the app. App and Apple App Store have more than 800,000 apps on the market, and Windows Phone has more than 150,000 apps, BlackBerry has more than 70,000 applications. And China Mobile Internet, the intensity of competition is ...

This is a difficult time. In the case of mobile app stores, the total number of applications (in Apple, for example) is more than 400,000 and the total number of downloads over 10 billion times is certainly exciting news. But for developers, more than 200 million of itunes-specific accounts (bundled with credit cards), more than 100 million of iphone users and more than 15 million of ipad users have to think about how to develop effective marketing channels and seamless docking with potential users. This is an extremely difficult problem. Because as a developer you need ...

Organize by@puting How many names of the sponsors of this London Olympic Games can you say? What are the sponsors? According to a network survey conducted by foreign media, 37% of the 1034 American consumers surveyed said Nike was the sponsor of the Games, in fact Nike was not, but only 24% of the respondents believed that Adidas was a sponsor. This may be related to Nike during the Olympic Games "edge" marketing, in fact, the organizers of non-sponsors during the Olympic Games during the marketing campaign have strict rules ...

Some readers complained to me that they also opened a corporate account on Sina Weibo and were very serious in their attempts, but felt that the effect was very little and even difficult to evaluate. They start to have some doubts, is social media marketing really effective? Is ROI really higher than traditional marketing? Can the effect of social media marketing really be evaluated? A lot of companies may be for this reason that causes the social media marketing has been very little or even give up, I sorted out, social media marketing failure may be the following reasons: first, from the attitude, your business is really doing ...

About the Author: Phil Mershon is social media examiner events Director, is also a senior marketing strategy consultant, especially in personalized business customization projects, effect-oriented marketing activities, creative communication strategy, etc. are very professional. Phil Mershon, combined with a number of new statistics, found that "blogs still exist and bloggers are more active." Like many social media tools, blog usage has grown steadily over the past few years, and blogging has subtly influenced our lives. Please see the following from I ...

Compiling @yvaineso guidance in the era of social media marketing, some people say "content is king", there are voices "channel for the King." How should the two be combined, and where should the enterprise go? By reading this article, you'll find that all kinds of social media tools, such as LinkedIn, Google +, Twitter, Facebook, YouTube, are in the seven cases listed in the article, but the success of these enterprise promotions is not that they found these channels, But they found out how to use these channels. #1: Sharpie Sha ...

Summary: This article is from Socialbeta anonymous content contributor, thanks for your continued contribution, this article translates from 7 unbelievable social media moves;-to a negative comment on the Facebook page Nestlé 's response was so improper: it launched a vigorous attack on the web and a solemn threat warning – in all 500 companies, Dell pioneered the direct sale of its products to Twitter, BP, BP for its Twitter account.

Compiling @jiayi_ma Econsultancy summarizes 6 innovative mobile http://www.aliyun.com/zixun/aggregation/9046.html "> Marketing cases," virtual shopping malls based on lbs services Mobile phone applications, Nokia's "check-in Vending Machine" and Quidco check-in and return. Debenhams: "Virtual shopping" mobile app 2011, Debenhams launched in the UK based on lbs ...

The topic of Weibo marketing is getting hotter, more and more companies are doing it in their own way, some are doing well, and some are just using Twitter as a new advertising channel, and last week my partner, @wisp, wrote an article on Weibo marketing: Twitter is still delivering the ipad? That's a hell of a letter! Summary of some micro-blog marketing process Some of the problems, this article continues on this topic and share some of my ideas, welcome to add and discuss. Error One: Blindly pursue the number of fans: every day, ask yourself, what method can quickly increase the number of fans ...

Corporate brands are praying for a lot of fans to focus on, try to do content, engage in a variety of activities, but the effect does not anticipate good, in today's fierce brand competition in the era, people are more and more forgetful, your marketing activities do not have a special idea, but lively, may be the user after the end of the instant forgotten. How to enable users to participate in the marketing activities of the brand, and in the future can be impressive in retrospect? We all know that marketing activities to be unconventional, but how can we do this effect? Let's look at a German chocolate brand Milka launched an offline ...

Under the current situation, the general idea of enterprise marketing is to find the market with innovative thinking, and establish the brand and cost advantage. The specific approach is: internal through marketing innovation, and strive to open up the domestic market, external to improve product and marketing means of knowledge and technical content, catch up with the international knowledge-based economy and green economic tide, and actively participate in international marketing competition. This not only requires the enterprise to grasp the concept of marketing and social marketing, but also to actively introduce the integration of marketing, relationship marketing, information marketing and cultural marketing and other secondary marketing concepts and new concepts of competition. The concept of sustainable development ...