8 Non-Olympic sponsors brand "Olympic Marketing" wonderful case

Finishing By@puting

How many brand names can you name in this London Olympic Games sponsor? What are the sponsors? According to a network survey conducted by foreign media, 37% of the 1034 American consumers surveyed said Nike was the sponsor of the Games, in fact Nike was not, but only 24% of the respondents believed that Adidas was a sponsor.

This May and Nike during the Olympic Games during the Olympics "Edge" marketing, in fact, BOCOG for non-sponsors during the Olympic Games during the marketing campaign has strict rules, all about the Olympic Games text, icons can not be used for commercial purposes. The words "disabled" include "Tournament", "2012", "Medal", and the icon includes the five-ring flag and so on. And many corporate brands do not want to give up such a high-profile moment, so a variety of edge marketing endless, this article selected a few non-sponsors of the wonderful marketing case.

(Recommended: "Case" 8 London Olympic sponsors brand marketing campaign)

"Nike's non-Austrian marketing" Find Your greatness "", although not an official sponsor, but does not affect the enthusiasm of various events sponsored Nike Big hit "Edge", recently launched the "Findyourgreatness (Live Great)" Campaign to " Everyone has a great place. Did you find it? "For the title, the difference between Olympic lock elite athletes appeal, emphasizing that consumers are the king of Sports." (via @Miss: Http://t.cn/zWo0P4C)

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Print advertisement (part)

(Recommended reading: Advertising door: Nike live a great, a "great" Olympic marketing edge)

For athletes, the Olympic gold medal is the dream, each athlete on this road struggle, then, the world only remember which gold athletes, in the gold on the road which losers are not mentioned, Hostess (hostess, the famous American bakery) has taken several short films to play on YouTube, and everyone deserves respect for their dreams.

Hostess, rather than encouraging the lost athletes, is encouraging themselves, the company's brand is facing the most difficult situation, according to foreign media reports, due to the failure to reach an agreement with employees on pensions and health benefits, the famous American bread maker hostess PS Inc. was forced to file for bankruptcy protection this January. It was the second time hostess filed for bankruptcy protection, and in 2004, the company's predecessor, Interstate Bakeries Corp., filed for bankruptcy protection, just out of bankruptcy in 2009.

To protest against the IOC's harsh policy on non-sponsors, the new policy of the British wine chain giant Oddbins is that customers who use unofficial sponsors can get discounts on their purchases. Picture Advertisement text Purport:

We can't mention this "activity."
You can't mention the city.
I can't even mention the year.
But that doesn't stop us from telling you: Rococ ROSE only 17 pounds.

Volkswagen, who is not a sponsor of the games, is a car supplier to the Dutch Olympic delegation, who has joined with the Dutch creative agency Achtung Netherlands to support Holland's win for the London Olympic Games, a Volkswagen car that they jointly invented, is a sound-driven car, to use a sharp scream to advance, the highest speed of 30 km, in the 100-meter race to achieve the highest speed for the winners.

The Guardian's 8-bit Wind game series is also very creative.

This is an Olympic-themed three-dimensional animated publicity film by the BBC. The whole film with the dream of 3D animation, showing the boxing, diving, athletics, gymnastics and other sports competitions, athletes in the mountains, lakes, high-rise buildings, such as the top of the site, enjoy the sway of their own sweat, to people interpret the "stronger, faster, higher" Olympic spirit. (via Network)

DirecTV's Olympic advertising is the most interesting group, the Olympic Games, let us fascinated, as if exposure to the arena.

in the world.

These days the hot brand is Durex, although Durex is not the sponsor of the Olympic Games, its parent company Britain's Clean Act is also very low-key, do not dare to boast about their relationship with the Olympic Games, but the Olympic Village alone to provide 150,000 free condoms is very hot.

August 1, the Japanese media, the London Olympic Games but only to the 5th race day, the Olympic Village, the free distribution of the 150,000 condoms have nearly run out, is currently in the "supply tight" state. To this end, Durex had to urgently provide additional supplies.

The following advertising is also a lot of people recognized creative production, we all know that the Olympic spirit is the pursuit of faster, higher, stronger, and Durex's Olympic reverse ads with five colors of the small du composed of the Olympic rings, the following line: Not every man wants to be the world's "fastest man". You know.

What do you think are the creative Olympic marketing cases? Welcome comments!

Editor @puting

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