Forrester: Listening to the user's social marketing brings rewards

Social media and digital marketing allow marketers to listen to users talking about their brands and competitors, so listening and interacting online with users is one of many companies ' online marketing strategies, and there are many metrics to measure these initiatives.

Research from http://www.aliyun.com/zixun/aggregation/13534.html ">forrester Consulting2011 June found that in measuring listening and interacting, Advertisers in different industries use various KPI indicators. One of the most popular indicators is the display/arrival volume, by High-tech companies listed as 42%, the most important indicators, the media, entertainment and leisure industries will be fans of the like number as a KPI, the ratio of 57%, while in the public sector and banking services, 46% of enterprises to the user satisfaction Index as an important KPI.

At the same time, many parts of the enterprise can benefit from listening and communication with consumers. Research shows, marketing strategies (74%), online interactive Marketing (74%), brand Management (72%), Public relations (64%) product Marketing (63%), market Research (53%) These different companies can only make decisions based on the information they receive from listening and interacting.

No matter what metrics and KPIs the marketers use to monitor their listening and interacting behaviors, many companies see success. 63% of respondents saw positive feedback on brand perceptions, while 57% per cent saw a rise in brand goodwill and 50% saw overall business success.

Listening to the voice of consumers is not new, but users and brands can connect more intimately through online channels, and companies must use the right steps to monitor and evaluate their effectiveness, thereby continuously improving marketing performance and promoting business success.

Source: http://www.199it.com/archives/2011081014327.html