7 reasons worthy of marketing people Rethink blog Marketing Strategy

About the Author: Phil Mershon is social media examiner events Director, is also a senior marketing strategy consultant, especially in personalized business customization projects, effect-oriented marketing activities, creative communication strategy, etc. are very professional.

Phil Mershon, combined with a number of new statistics, found that "blogs still exist and bloggers are more active."

Like many social media tools, blog usage has grown steadily over the past few years, and blogging has subtly influenced our lives. See the following graph from Invesp. December 2, 2011, according to Blogpulse data, the total number of blogs has reached 178,637,835 (nearly 180 million)

Blog growth

From July 2011 to December 2, 2011, the number of blog posts increased by 14 million.

Famous blog search engine technorati in its 2011 blog Status Report concluded: If people add nearly 3 million posts per month, then the value of the blog can be reflected, so as to maximize the values of the blog.

The report notes that bloggers consist of five groups:

Amateurs-Play blogs purely for fun and not gain any profits. (60%) Part-time professionals who use blogs to earn extra money and share personal experiences or technical expertise. (9%) Full-time professionals--the group of people who live on blogs, mostly freelancers. (accounted for 9%) company--blog has become the company's necessities now, is part of the company's management. (accounted for 8%) entrepreneur-a blog of entrepreneurs registered by a company or organization. (accounted for 13%)

Please note that the data on the technorati is biased towards amateur bloggers, those who only use blogging as a recreational tool rather than for-profit, and I focus on the other 40% groups, the commercial bloggers.

1. Bloggers are mostly young, have a certain education background, experience rich

Bloggers all over the world, age span large. And the diversity of the population brings remarkable commonness. (Click here to learn more technorati statistics)

Almost 60% of bloggers are between 25-44 years of age and about half of all entrepreneurs are over 45 years old.

Most bloggers are highly educated, about 30% have a college degree, and 50% have already studied or completed a master's degree.

Most bloggers have at least 2 years of age, and 20% of bloggers are 6 years or longer.

The number of bloggers per blogger has risen from 2 in 2010 to 3 today.

40% of bloggers spend more than 3 hours a week, while 60% of entrepreneurs spend 1-5 hours a week on the blog.

Most bloggers update their blogs at least 2-3 times a week

Important Tips:

Most commercial bloggers publish at least 2-3 posts a week. If not often updated, it will miss some of the powerful search engine-driven value optimization benefits. Please check this article for details. Most bloggers have at least 2 years of

So if you haven't opened your blog yet, open it now. I believe Marcus Sheridan this article should be able to persuade you.

2. Blog to boost brand development

Technorati has found an astonishing statistic: 1/3 of bloggers have experience with traditional media journalists or other jobs in the field. Another finding is that blog usage has grown markedly relative to traditional media.

This undoubtedly reflects the brand marketing positioning changes, the brand must be close to the blogger. If 40% of bloggers are commercially oriented, that means there are almost 72 million business blogs. This is filled with the opportunity to achieve a win with bloggers.

Don't believe it? Take a look at the following data:

65% of bloggers have brand support in social media

Most bloggers regularly post blogs about their brands

Key issues:

do you know what kind of blogger your brand advocate is? Will you keep in touch with them? What do they think of your business? When your brand advocates advertise products, services, and special offers to you through their words, how do you think you can better meet their needs? Have you ever thought about using these bloggers to develop a brand support program? 3. User confidence in the blog gradually rise

This is not to be expected, whether online life or in social media, users access to information mainly through relatives and friends. In all social media platforms, users trust more information on their blogs than Facebook or Twitter.

Like sharing newspaper and magazine information, users will basically share information resources on blogs.

Social media website Trust rating ranking

Users are more likely to share resource information on blogs than other social networking platforms

The first of the channels to share blog information is through email, Facebook and Twitter, and second and third.

Key issues:

are your brand advocates able to easily share your published articles? Do you increase the reliability of your information resources for your fans? Since the shelf life of information on blogs is longer than Facebook or Twitter, do you regularly publish articles with long tail effects (6 months or 2 years of shelf life)? 4. The blogger's reliance on social media is increasing

According to statistics, bloggers visit social media sites for 10-12 hours a week, with a 21-hour ratio of 14%. In addition, bloggers spend 8 hours a week reading other posts. (Click here to view the statistics)

Most bloggers spend more than 10 hours a week visiting social networking sites

Bloggers "like" Facebook

More than 90% of bloggers use Facebook, and at least 65% of non-enterprise amateur bloggers will have a Facebook page dedicated to their blogs. The main purpose of bloggers using Facebook is to advertise their blogs, while 61% of entrepreneurs use Facebook as a marketing platform to boost their business.

Entrepreneurs use Facebook primarily for marketing purposes than to advertise their blogs

Twitter is important to bloggers

More than 80% of bloggers use Twitter, and almost all professional bloggers have at least 1000 Twitter followers. Professional bloggers and entrepreneurs have more fans than their Twitter followers.

About 80% of bloggers use Twitter to promote their blogs.

Bloggers were among the first to accept and start using G.

The survey found that more than 60% of bloggers have a Google + account, but the usage rate is extremely low. Here are some ways bloggers use Google +:

Bloggers use Google + to share a variety of interesting content links to more people than just advertise their blogs

Bloggers ' social media tools show diversity

Not surprisingly, LinkedIn and YouTube are the most popular social media platforms for bloggers, with at least 30% of professional bloggers using StumbleUpon (a browser plugin that can be installed in most general-purpose browsers such as IE, FireFox, Netscape, etc.). StumbleUpon according to your personal preference, recommend to you the most recommended sites that fit your preferences, so you can easily access those pages with high quality content, Delicious (the largest bookmark site on the web) and Digg (Chinese translation is "digging", or " Shelf, the originator of Digg, the US Digg company. Applying for a user on a web-digging site can be a dig, just like applying a user to a blog on a blog site.

For business bloggers, LinkedIn is the most popular social networking platform after Facebook,twitter and Google +.

The most effective social tool for increasing traffic is that Facebook and Twitter,linkedin are third.

Important Tips:

Bloggers will use Facebooke and Twitter to increase their blog traffic. Click here to view the 19 tips from Denise Wakeman to increase blog traffic. Many professional bloggers have at least 1000 fans on Twitter. Click here to see the 17 tips from a social media expert on how to maximize your Twitter marketing. 5. Bloggers use multimedia to post blog

90% or so bloggers will use multimedia in their blog posts, such as the most common is to put photos, half of the people will choose to put video, audio usage is very low.

6. Bloggers Seek Benefits

14% of bloggers ' job is blogging. By advertising, becoming a brand partner and so on, now bloggers will argue that they are doing their best to tap business opportunities. If you have any information on how the blogger generates revenue or how to advertise, please click here to see the details.

7. Bloggers are becoming more active

Professional bloggers have been active since the day they opened their blog.

Will you restructure your blog's marketing strategy in 2012?

Source: Social Media Examiner

Compiling: Antonia huang@damndigital

(reprint please indicate from Damndigital)