You have to know. Social Marketing Strategy matrix 10 Word Rule

The first part: quotations, digression

The recent obvious feeling sent on the Weibo marketing posts more, although they also sent some about Weibo marketing posts, know that a lot of people pay attention to Weibo, before also wrote "Do not understand social media marketing, http://www.aliyun.com/zixun/aggregation/ 36629.html "> Traditional electric dealer has failed half", there is always a feeling of discomfort, many people for micro-blogging, social marketing has the following questions:

1, micro-blog is the whole of social marketing, is not the other channels are not it?

2, social marketing is so powerful, is the electricity merchant's lifeline, that service and product is what?

3, social marketing is very virtual, who can tell me how to do?

Many people attach importance to a radical view of these new things, Weibo or social marketing, either put all the hope on them, or simply do not accept these new marketing methods, all negative. So how do we look at micro-blogging, social marketing, I think as a marketing person we should stand at a new level to see them.

1. Weibo is important, but it is not the whole of social marketing, it is an important bridgehead.

2. Social marketing is bad because it is a relatively low input high conversion rate, Word-of-mouth marketing, based on social (social) Word-of-mouth marketing, it can quickly build brands, but also can quickly destroy the brand. So the premise of social marketing is good products and quality services, otherwise, please mo into.

3. Social marketing is very virtual, it is not empty, because many people feel that can not track the effect of his production, so those who understand social media monitoring, public opinion Word-of-mouth monitoring marketers know its power. Drink light Wang Lao ji, the fierce little y, Sharp elder brother, Sister Feng and other network reds are attributed to the product of social marketing. It is because you do not understand it.
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The second part: Cut to the topic, Social marketing matrix 10 Word Law

Social marketing You know what social media contains, you know? Social media marketing strategy matrix have you ever heard of social media and how much you know about it, if you don't know, please get to know it well.

The most common practical social media in the country include blogs and microblogs, wikis, podcasts, forums, social networking (SNS), and content communities. At present, the more popular Sina Weibo (blog), Tencent Weibo, Wikipedia, Baidu Encyclopedia, Baidu know, stick, Tianya, mop, happy net, Renren, Youku, potatoes, Flickr and so on. Faced with these different sites, the enterprise socialization marketing strategy how to layout, the core is to build the social marketing matrix, the cross rule: cloth point, wiring, surface, detonation, monitoring.

* First step: Cloth point

The core of social marketing is based on the user socialization attribute, but the user always takes the hobby, the interest as the link formation Group community, therefore the enterprise wants to lock the user group, according to the place which they often gathers the most suits own social media, this called the point of view, but does not call the cloth spot, the cloth point is has the certainty, to the selection good point Make your team aware of the characteristics, rules, and habits of users familiar with this type of platform. For example, micro-blog, you need to understand the microblogging of the people's occupation, sex, age, play micro-blog time, purpose and other information to find out what the micro-blogging platform can be used, how the most effective way to spread on the platform. Baidu, for example, knows how to ask questions, how to choose keywords, how to optimize, how to monitor and so on. And such as Tianya, where are some people, what is the habit, what time period of people more, what kind of posts easy fire, and so on. So the cloth point is very important, must clear the audience, chooses the most effective platform to maintain, this is the social media marketing first step.

Step Two: Connect
Connection is to be selected before the platform of the organic combination, such as micro-bo external promotion includes BBS, blog, bar, etc. Micro-blogging activities can be settled in the community, after all, micro-bo words are limited, can not cooperate in depth. For example, where the guests will be a meager, video, community, Baidu Encyclopedia is a good combination of a full range of communication. I did an activity before, in the community, launched in the micro-blog spread, with the depth of the activity, but also in the knowledge of the questions to guide the user to understand, and then set up the entry, but also in the video and picture sharing site to publish information. This "full service" is to use the various media points to connect to form a line, better pass to the user. So wired is the second step in social media marketing.

Step two: To face
Based on the front of the cloth point and line, the surface is to be, but this is the face of the net, the screen is small this is related to the implementation of the process. The more detailed you do at each point, the more connections you have, the more dense your network will be, so that you can maximize your Internet users. Let your users in the network of the world can not escape your network, this is the final form of the face.

Step Two: Detonate
Detonation is the last thing the enterprise should do, the purpose of the detonation is to allow the enterprise's brand or service to spread quickly. When you put a group of people in a circle, more people will ferment, fermentation will be discussed, the discussion will have a topic, so the enterprise to do to let their products or services to the good image of the packaging to throw to them, so that your users to discuss, and at the appropriate time to "fan the Flames", the appropriate time to cool and add water. The detonation needs creativity, needs to understand their way, needs to combine their psychology to plan to guide, the social marketing charm also lies in this, based on the trust, the opinion leader's geometrical type fission word of mouth spreads.

Fifth Step: Monitoring
Social marketing is an indispensable part of public opinion monitoring, because these social media freedom is also not easy to control, easy to achieve a brand can easily lead to a crisis. So we need to always know what users are talking about, what to talk about, they are complaining or happy, we need to use the public opinion monitoring tools to analyze, timely capture the latest public opinion information.

The core of social marketing is to use word-of-mouth to word of mouth in social groups. Our social marketing matrix is to let users at all times in your vision, when you have excellent products and services, then you should be through the cloth point, wiring, surface, detonation, monitoring 5 steps to establish marketing matrix, let them know your existence. The future of E-commerce who nets the user will succeed in half, who can guide these users, then he will win no doubt.

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Source: http://bbs.paidai.com/topic/55103