IBM Unica Interact Marketing solutions and deployments

Today's industry-leading companies attach great importance to delivering a consistent, relevant customer experience. They must be able to respond quickly to changes in the market, and through more accurate, personalized marketing activities in the market to stand out, improve brand awareness. In order to achieve this goal, marketing experts continue to increase technology investment to automate the planning and execution of marketing campaigns to better analyze customer preferences and trends, anticipate purchase requirements, and drive related activities.

To meet this requirement, the IBM unica EMM solution came into being. The Unica EMM helps customers achieve a consistent and relevant cross channel brand experience by combining a variety of transformative features, improving customer loyalty and satisfaction through advanced analytics and marketing processes.

"Unica has a great ability to automate a variety of marketing functions and is famous to help corporate customers around the world succeed through marketing," said Craig Hayman, general manager of IBM Industry solutions.

IBM Unica EMM Product Introduction

The IBM Unica EMM solution has been recognized by many industry analysts as a market-leading solution.

The IBM unica Emm is an end-to-end marketing management tool, and the EMM solution is designed to provide a guarantee for marketing solutions and sales activities for business marketing executives.

The focus of the Unica EMM is to provide customers with relevant marketing information, which can be used as a service to customers, bringing the leading enterprise marketing management solutions to more customers around the world to help them expand and improve their business.

The IBM Enterprise Marketing Management (EMM) solution can:

through the use of trans-channel marketing activities to enable procurement personnel to cross digital, social and traditional marketing channels for a highly relevant interactive dialogue. In this way, the final revenue usually reaches four times times the standard planned income. Optimize digital marketing by providing a quality online experience for each customer, turning site visitors into repeat customers and followers. Real-time insights into how consumers interact online by using sophisticated digital analytics, resulting in higher conversion rates and higher sales. Adjust people, processes, budgets, and technologies to better manage marketing resources, improve marketing capabilities, and increase the number of executable activities to 30 times times the amount of activity at a lower cost.

IBM Unica EMM Interact Overview

Interact is an important module within the IBM UNICA Enterprise Marketing Management Tools suite and has been integrated with IBM Unica Marketing.

Interact is an interactive engine for displaying personalized offers to visitors to inbound marketing channels. Interact can be configured to behave, strictly based on event, environmental, strategic characteristics.

Interact creates real-time customer interactions with online and offline data (customer depth history and current customer activity) to increase sales, build relationships, generate potential customers, increase conversion rates, optimize channel usage, and reduce wastage. You can establish business rules and sales or service policies that drive real-time interaction and modify them to reflect what you've learned from your marketing efforts.

Interact is fully integrated with the IBM Unica Suite, providing marketing organizations with the ability to reconcile real-time inbound customer processing strategies with traditional outbound campaigns. Strengthen real-time marketing in the following areas:

using multi-channel operations


uses information from all customer contact points (Web, call center, store, branch, etc.) to promote in-depth understanding of customers and prospects, to create consistent branding, and to communicate with customers to the fullest extent possible. Create a first-class personalized web site


attracts known and anonymous visitors, considers behavior, and makes interactive personalization with visitors by making Cross-selling offers, choosing to edit content, providing appropriate service options, and adjusting banner messages. Optimize Contact center Interaction


uses the capacity of the focal point to increase revenue sources and retain customers. Provides more intelligent Interactive Voice Response (IVR) navigation, waiting for message selection, instant retention of offers and cross-selling offers, offer prioritization, and site intervention (such as chat or VoIP).

Interact can control and fine-tune the real-time analysis content passed to the contact point system. Interact's policy controls can encompass a variety of important factors that the customer considers. These policies can drive responses to specific customer actions, driving personalized content from the "Instant offer" button on the Web site to the cross selling opportunity of the call center. Interact can control important online sales, marketing, and service strategies and provide customers with the ability to respond quickly to opportunities or changes in the marketplace.