Royal Wedding creates brand marketing opportunities big event marketing worth paying attention to

Now is a good time to get married, and Prince William's Royal Century Wedding is in various ways to attract the eyes of the world, is called the first gun. Because of the wedding, the Internet is full of information about the wedding activities, and publishers are also aimed at this opportunity.

As the site reported last week, sites such as brides.com and TLC have used personalized content related to the event to attract viewers ' attention, which provides a great opportunity for brand owners to advertise. Whether it's a TLC wedding report, a photo, a quiz, or a survey, Comcast's brand Xfinity Video ads will appear next to it.

and E! Online is a column called the Royal Engine, where people can read the latest news about the royal couple, which is sponsored by Sprint.

The American online Royal Wedding Channel is sponsored by the ice cream brand Magnum, which contains a variety of wedding-related articles, photos and videos.

The royal wedding, it turns out, is a great opportunity for brand owners to expand their consumer sector. British beauty brand Rimmel use E! Online ads will guide consumers to their American Facebook pages, allowing consumers to read "Royal makeup skills". In addition, Rimmel has launched an application that subtly links its brand to the big event. The app allows users to "grant the crown" to their friends, calling them "Gossip queen", "Royal Bon" or "Daddy's little Princess." The Crown will appear on their Facebook profile page, and users who use the app will receive Rimmel coupons that can be used the next time they buy the branded product.

The brand also provides more content for Facebook fans. In addition to the famous British makeup artist's comments on Kate Middleton's makeup, Rimmel on April 29 on the streets of London to write down the various evaluations of the wedding day.

The most culturally active event of the week is a joint application by Universal Studios and PerezHilton.com for their upcoming movie "Bridesmaids".

The tool allows readers to create personalized videos that can include both their Facebook friends and the quirky blogger Mr. Perez himself. After asking users to log on through their Facebook account, the Perez-Hilton Bridal Corps tool invites users to pick five bridesmaids from their Facebook friends. This personalized video includes everyone's avatar photos, as well as Perez's incisive opinion of everyone. Video clips can be shared on your Facebook profile page or sent directly to friends in the video to highlight your sense of humour.

"Like a wedding, a good movie is a social event-you watch movies with friends at the theatre, and then talk to each other about impressions." "Henry Copeland, chief executive and founder of Blogads, said. Blogads is responsible for handling perezhilton.com media sales. "It is this dynamic community that Peres is involved in, allowing a bunch of people to share the same experience in real time." "In mobile marketing, Universal Pictures uses Microsoft label Technology. With a small label, the technology can link offline ads to mobile platforms. This label can be added to print ads, marketing materials, product packaging, and logos. The label technology will appear in full-page ads in Cosmopolitan, InStyle and other magazines, according to reports from mobile marketers. When the consumer uses the smartphone to scan the code on the label, she can immediately access the trailer for the movie and get more information on the phone. Universal Studios also uses display ads on lifestyle and entertainment websites to advertise the film, and to redirect traffic to the official website of the film, one of the media purchases is E! Online Royal wedding section.

Any big, inspiring event, whether it's the royal wedding, the Olympics or the Super Bowl, creates an opportunity for the brand owner to harness the power of the masses and turn it into a product of the brand's excitement. When creating unique brand content, it is a good start for brand owners to increasingly use personalized channels developed by publishers to provide value to users. If brands do not find their own "princes", they can at least be comforted by entertaining and participatory advertising campaigns.

(Original: May 5, 2011, compiled: Zeng Cui)