How the timeline function affects the Facebook branding campaign

Recently, the social networking site http://www.aliyun.com/zixun/aggregation/1560.html ">facebook to launch a widely watched timeline (Timeline) function, so what will it do to promote branding?"

We know that today's Facebook brand page is being upgraded and what the revamped brand page will look like is unknown. Most likely, Facebook's new experience with the timeline feature will affect the updated version of the brand page.

"Praise" Brand page

Instead of displaying user updates in chronological order, the timeline now aggregates content based on content-related degrees based on the chart rank (graph rank) mechanism. Therefore, when the user "praise" a brand page, this operation update shows no longer stay in the user's personal page first.

The "Awesome" brand will be clustered and displayed in a set of time based operations. In other words, when the user pulls the page back, you can see more of the past. Similarly, because the timeline feature makes it easier to view the history of user records, the brands that users have "praised" a few months or even years ago could be dug up, which would have been impossible before.

Sponsored Ads Show

Although the number and format of the sponsors displayed on the homepage have not changed, the number of ads displayed on the personal page is already decreasing.

Previously, the personal homepage was displayed as a 3-group sponsor AD (pictured), and the number of ads was reduced to 2 to 3 after the new Timeline feature was released.

In this way, let the user put more attention on the timeline page, increased the time axis content of the reading time, but also make the promotion of personal page marketing become more valuable.

Map rank (graph rank)

Edge rank has long been the algorithm that Facebook uses to filter and judge the relevance of user-published content. Now that the integration map rank (graph rank) adds more possibilities, including the frequency of interaction between your and Facebook friends based on a particular application is also a factor in algorithmic considerations. This is beneficial for application developers, as popular applications are displayed at the top of the flow of information to emphasize their heat and purpose.

Now users use a certain application will only be public broadcast to friends once (when the first use of the application), so when the developer design application, should focus on the question is "how high will this application rate of use?" "This is of little value to brand makers because it's hard to get a high profile rank (graph rank) that can only be hidden in a big push on other content."

Today, the timeline feature and graph rank are just being introduced and may change in the future. I hope Facebook will release a brand marketing guide that tells us how to make better use of the timeline function for branding.

Source: Tencent Technology