Online Marketing

Micro-Bo Marketing the most painful lesson: vest Switch Errors I believe you can remember the Entertainment Circle Blog Oolong incident Bar, look at this picture, very happy, very meaningful (I see a laugh once a belly). In fact, not only is Zhoulkang so schizophrenic, actor Rocher, Yuanli have lost their hands, a time to become a laughingstock, brand image plummeted to the freezing point. Today, a similar case on Weibo, but this time the hapless egg is the official microblogging: @360 security defender in the switch when the army vest inadvertently, so that the official website account forwarding commented on a clearly with the nature of the Navy ...

How do companies play on Weibo? Corporate image positioning is very important, micro-blog is flowing text, during the tone, there is controversy, there is emotion. Enterprises in the micro-Bo behavior should be like a person, speaking, human affairs, but also have to have character, it is best to be a people like people. Brand virtual image positioning is very important, it can be said that positioning clear, micro-blogging operations have succeeded half. Many enterprises official micro-blog management is not standardized, yesterday or a mouthful of "pro" "Sell Meng" "cute", a blink of an eye to become an "expert" "teacher" "philosopher", so that fans can not stand, the fans into a schizophrenic. Image positioning is ...

This article from http://www.aliyun.com/zixun/aggregation/13666.html ">socialbeta content contributor, 曹宇 Network name Charlie, for many years engaged in E-commerce and related marketing work, Social media marketing loyal fans, Sina Weibo for @ 曹宇 Charlie, welcome to Exchange caoyu70#gmail.com. Last week I wrote a blog about several things to note about Weibo marketing, and said something about micro ...

With the second era, the advent of micro-economy, micro-bo really fire. According to relevant data, as of January 2010, the earliest and most famous microblogging of the United States Twitter in the world already has 75 million registered users. Domestic, light Sina Weibo family, opened less than a year registered users on the number of more than 20 million, almost daily use of super active users more than million. The sigh is that more than 40% users have access to mobile phones. Sina Weibo's fiery herald "mobile internet SNS era" has come, the latest transformation of the mode of transmission has arrived! Many enterprises, stars began to pay attention to, touch ...

This article comes from Jinpeng, Beau-Saint Peak social Network marketing creative mastermind. Service Durex, Discovery Discovery Channel, Taobao Poly cost-effective, Alipay fast payment and some of the electrical business customers social Network marketing. @ Extension Home Food and @1968 book bar operator. BEIJING, there is a lot of rain this year, the rain is big, Beijing will appear natural wonders. When it's raining heavily, it's also a miracle for social networking marketing. June 23, 2011 17:20, another downpour poured down in Beijing. In room 606 to watch rain I began to worry about how to go home to ask ...

has been in the maintenance of the company's micro-blog, but also in the Socialbeta social media 6 groups with a lot of friends, from the middle school to a lot of things, in this sorted out for everyone's reference. One: What image do you want to portray? When we judge a person, in addition to relying on the first impression, or more from the behavior of a person to judge this person, time, we will even form an inherent opinion of this person! So, enterprises do micro-blog marketing is also so, ask yourself, you want to let others think of your business, you want to let your official Weibo to impress others what kind of impression ...

Although most people write microblogs just for pleasure, they do not rule out the "players" who develop the microblogging business in the first place, according to the Beijing Morning Post. From an advertising agency, an advertising company has listed a quote from the "ad-worthy" microblog that covers the major microblogs, which has been circulating in some network marketing companies and has come to advertisers ' eyes. Fans = advertising value? Quotes show that the number of "fans" of these micro-blogs are at least tens of thousands of, the lowest price is 200 yuan/article, the specific price according to the number of "fans" adjusted. The number of "fans" is over 600,000 and the price is 2 ...

This article is "successful marketing" magazine to @puting's interview manuscript, the final official version is released in the 7th issue of << successful marketing >>. 1. What do you think microblogging plays as a part of social media marketing in the enterprise? Puting: According to the characteristics of micro-BO product itself, such as simple and crisp, 140 words rich content, fast propagation and real-time characteristics, determines the micro-Bo is the enterprise in the social media marketing a bridgehead. For example, if a social network is a big show, social networking ...

It is well known that ued (user experience design) is designed for the user experience, and the difference between the Med (Marketing experience) is the marketing word. Ladies and gentlemen, to marketing alternative users, not only heavy marketing users, since it is experience design then left the "people" is meaningless, so the Med should be understood as a marketing user experience design, is for a specific group of experience design services, positioning more accurate, targeted more strongly. What is the connection between Internet Marketing and Med today?

The special author @ Jiansho Qing the London Olympic Games, the competition is in full swing, the brand outside the stadium is not idle. McCann Turkey has created an interesting two-dimensional code-seeking marketing campaign for Turkish Airways (Turkish Airlines). They made the national flag of all Olympic participating countries into a two-dimensional code, and into London's big and small bus sites, and then invite people to launch the hunt: As long as the mobile phone scan two-dimensional code can automatically obtain a flag, and the most collected flag can be from the Turkish air more than 200 global routes to choose one ...

We have been holding an example: if you use graphics to describe the current network marketing channels, he should be a pyramid of the shape: the top should be the same as the big company, they can be Sina, Sohu and other such large portals on advertising; in midstream is the majority of small and medium-sized enterprises, They can enhance their popularity through Baidu or Google's search engine, and for more local small businesses, they have no effective channel for internet promotion. And buy this way is the social media to help local businesses to do internet marketing, use has been unblocked ...

This article comes from Verawom founder Shaoming, Welcome to the exchange: Sina Weibo: http://t.sina.com.cn/tiger1981 Many people have the misconception that virus video and advertising is completely fragmented, from the concept of viral video and advertising is not the same dimension, Viral videos can be ads, and ads can be viral. The narrow sense of the video ads is tvc,5 seconds, 15 seconds, 30 seconds, 45 seconds, 60 seconds, and then long TVC because of high advertising costs and TV advertising time limit and rarely seen, because of the internet ...

With inflation and investment watching the overall environmental impact, most of the electronic business platform can not withstand the traditional promotion of the day. In 2008 the kind of monthly hundreds of thousands of, millions of ads on the Sheng-like, in the electric business brand has been rare to see. 2009 to present, in addition to all customers, only goods, jingdong, wheat bag, when these giants, the development of electric dealers and small and medium power market promotion costs, are relatively stretched. Some of the business even got the venture capital, senior management and investors will be cautious of marketing strategies, it is rare to have a big promotion trend. Party ...

App application and AR technology are the two trends of mobile internet marketing in the future, the brand advertisers can develop special app for their products or customers ' demand to upgrade service, add app as added value, and in marketing activities, it can also enhance the participation of interactive activities through app. Even through the offline and online (offline to online) content, and AR technology is undoubtedly an enhanced interactive experience of another big kill device. Recently collected several http://www.al using app and AR technology to combine lbs function.

Editor: @phoebe-penguin Guide: In recent years, social marketing tools have sprung up, for enterprises, they bring more marketing and enhance the brand image of the opportunity, but not simply to build accounts, publish content can wait for it, social media is always a tool, We need to integrate it into our marketing process, not just by relying on it. How can such tools be cleverly blended with our marketing approach? Let's learn the following four examples of innovation! Nowadays, we are socialized to the brand ...

Mobile Data Service Experience marketing is a trend, this is determined by the characteristics of the mobile data service and the trend of industry development, and the data business product itself is mainly to meet consumer entertainment, Self-Realization needs as the goal exists, with intangible, perishable, games, music, mobile search, The personal portal product itself needs the customer participation, the data service product itself is the experience, and "the customer participates in the interaction" the experience core to coincide; At the same time, the development of industry and technology has created the condition for the customer's good experience, the key of 3G technology distinguishing from 2G is the high-speed network experience So ...

This article is originally contained in: "Marketing line Line 4" (@ Marketing Line Line 4), Damndigital authorized exclusive reprint. Lead: The role of social contacts in helping car brands to expand their influence is beyond doubt. Whether it is Renault Clio, the first by like-driven car or Volkswagen Polo's Twitter, win new polo, these and social media marketing campaign for the brand won a wide range of influence. However, compared to vertical media, the coverage of the broad social media sales conversion rate is low, this is an embarrassing fact. More embarrassing is that ...

What role does video marketing play in internet marketing? The value of this problem is not in the what, but how--the summary of these roles after the classification, in the actual operation of the process, to take targeted measures, these roles play to the maximum is the focus. Video marketing usually plays the following role in internet Marketing: 1. Video is the tipping point of the more common form of the virus through video, by bringing to netizens sensational impressions, arousing netizens ' interest in content elements in the video. The ideal way of extension is that netizens will also spontaneously broadcast the video discussion, and then produce the search line ...

Compile @ Li Dot is real name guided by the popularity of smartphones and tablets, many companies want to develop their own mobile market. This paper considers the mobile market from three aspects of mobile phone message, mobile website and mobile application, and recommends that enterprises set the SMS and mobile site as a prerequisite, and consider whether to develop mobile applications according to the usage habits of the target users. The article provides rich examples as well as practical methods to guide. Write in front: How to establish your mobile marketing strategy as more and more people have mobile terminals, including smartphones, tablets, etc., in your system ...

A few days ago to read Taiwan's well-known blog mr.6 marketing should not just be blind and the latest trend, it is a complete system with a sense of the heart, he points out why more and more people feel that online marketing is no use of the problem (unfortunately they did not share what is the marketing of the system). One of course is a lot of "keyboard marketing brick Home", see something very red, so it pushed it into a super effective things, like the recent micro Bo very red, he will tell you must operate Micro Bo, what other do not have to do (behind the meaning is: quick pay me to operate, I want to make money)! Another of course is not through the department ...