How to provide sustainable marketing for business

We have been holding an example:

If you use graphics to describe the current network marketing channels, he should be a pyramid of the shape: the top should be the same big companies like Procter and Gamble, they can in Sina, Sohu and other such a large portal to put ads; in midstream is most small and medium-sized enterprises, they can through Baidu or Google's search engine to enhance their visibility And for more local small businesses, they have no effective channel to use for Internet promotion. And buy this way is the social media to help local businesses to do internet marketing, using the channels have been unblocked to do services to consumers and businesses matchmaking.

For consumers, they end up looking at the price and the high discount, the consumer itself is difficult to buy through a purchase on the brand awareness of the business.
The current group buying process is: Browse-> purchase-> consumption-> evaluation-> end, this is a linear, not cycle process, the majority of consumers are spending time to go, and then on the purchase site to find the next concession to attract him to spend the business;
And for a not to cashing to go for the purpose of business, is expected to organize group buying to attract consumers, and convert it into fixed consumers;
So ... For businesses that organize group buying, they can reap little of the fruit compared to their input.
(for cashing to go or very low-cost businesses, group buying is indeed a good way to increase sales, as long as enough to do a number of group buy, you can earn enough money, this article refers to the business, if no special instructions, are the expectation of continuous marketing through the Internet to look forward to long-term growth of the business)

The answer is: To do follow-up support, using the first advantage of sticking to the business, to stick to consumers.

At present, in addition to gathering more people and then "sell to the merchant", there will be no follow-up, the support of the merchants, and group buying users into fixed users of the proportion of very low, so the merchant to participate in a group buying investment far more than its expected return (especially long-term return).
In front of us mentioned: for consumers, they end up looking at the price and the high discount, the consumer itself is difficult to buy through a single purchase to establish the brand awareness of the business.
Here is a question to ask the reader, if you find that the food in this shop is very delicious and the service is very good, will you come?
Your answer I do not know, but my answer is "will, certainly will", as long as the original price I can accept, or this business again have preferential activities, but its price within my consumption capacity.
And the existing situation is, even if you want to, sorry, we have no other channels to tell you that we have preferential or other activities, that is, no follow-up to stimulate the consumption of behavior, then a group purchase can bring the effect of course a lot weaker.
In other words, group purchase, just start, just start, follow-up work, there can be many.
For businesses, the use of off-season, leisure to do promotions and timely notice to consumers, "I have a discount here," is not better?
For consumers, the last time I took part in a group buying business is very strong, I also want to go, it happens that they engage in activities, is not better?

The current group purchase, is a specific service/commodity for the display units, such as the home page of the United States Regiment network, showing at this time of the service (or commodity) group purchase.
In fact, this kind of service (or commodity) as a unit of the display is not in line with the initial positioning of group buying, remember us in the internet marketing channel pyramid at the bottom of what? is a local small business.
So from the website product structure, this is the service (or commodity) as the unit of the display, change to the business for display units will be better? (here just refers to the product structure, and from the external display form of products, users see the main page, mainly services/goods)
And from the perspective of SEO, it is also feasible
We come together to http://www.meituan.com/beijing/deal/bjdominos.html this group of merchants "Tatsu Merlot Pizza" as the key word, in Baidu Search, get the search results: http:// www.baidu.com/s?wd=%B4%EF%C3%C0%C0%D6%B1%C8%C8%F8&n=2
It can be seen that the group purchase in the search results ranked very close to the previous search for other group buying businesses, the situation is generally so even better.
I mean, you know what?
Buy this new e-business model based on existing social networks, is a natural product countless outside the chain, very conducive to SEO good model, the use of good enough, one can buy a website to create a real consumption based on the evaluation of the platform (far more than the comments on the net that is not linked with real transactions of the evaluation system has much value), Earn enough flow, two can set up online shops for businesses, sticky merchants, through the network for consumers to do continuous internet marketing, and once the merchant in the United States this platform on the ground, then we can do more (the same industry data, user behavior analysis ...) ）。

The above for my two days of some thinking, my personal opinion is that the group purchase site should be as early as possible to recognize the operation of the main business from the service/goods to the importance of the business, the above view is for reference only, welcome all kinds of bricks.

Source: http://www.tedshi.com/tuangou-shangjia-yingxiao.html