Talk about viral video marketing

This article from Verawom founder Shaoming, Welcome to Exchange: Sina Weibo: http://t.sina.com.cn/tiger1981

Many people have the misconception that virus video and advertising is completely fragmented, from the concept of viral video and advertising is not the same dimension, viral video can be ads, advertising can also be viral.

Narrow-sense video ads are tvc,5 seconds, 15 seconds, 30 seconds, 45 seconds, 60 seconds, longer TVC because advertising fees are expensive and TV advertising time limit and rarely seen, because of the internet, with the video sharing function, more and more brands through the Internet to disseminate non-standard TVC video ads, A significant part of this is because creative novel caters to the netizens ' desire to share and produce viral so sometimes netizens are not going to share and spread it because you just tell them "yes, that's what I do, it's for business purposes", like the following viral videos (or branded video):

A chocolate brand, nearly 2 minutes of video, complete TVC of the production of the picture and input, super long time is more suitable for the internet, all the plots are almost all in the preparation of the last chocolate delicious, which contains a few for netizens to share or discuss the details, such as Portrait in the Old Man is one of the

Olympus PEN Series 50 commemorative video, from the beginning of the video, sensitive netizens will know that Olympus works, after 3 minutes of more than 2000 photos of the lattice animation of a person and a family 50 changes, achieved with Olympus as the camera manufacturer's identity perfect echoes, The industry's netizens will marvel at the complexity of the shooting, the Internet users sigh to the time of the image record, the beginning and end of Olympus PEN series camera Pictures will not let you feel because of advertising and hate, but increased the brand goodwill to Olympus;

Fashion can also make you burst into tears, this series of video is our case analysis of the time is more surprised, for the following reasons:

1, Jasonwood is a line of Zhejiang is not a line of fashion brand, in this project input and implementation of the effect let us really unexpected;

2, up to 6.5 of the video is really risky, I believe there will be no patience to read, but my colleagues and I at the first time to see at least no rush to turn off the video;

3, the shooting of the lens, copy, the main actors and actors, Jasonwood implanted and exposed although the details are still a little flawed, but in the Chinese advertising industry strong creative weak implementation of the situation, overall in the domestic belong to the best works;

4, the plot can impress China many work in the city, home elsewhere young people, this group of numbers is large to several European countries combined population, so it seems clear positioning;

The only drawback is that this video network virus is relatively weak, so with the purchase of video sites to help push the media position, will get a better spread effect;

This is the video we created for fresh oranges, from the ending screen is not difficult to see this is to serve the brand online activities of the network video, video using the device to interpret the extreme behavior of netizens, caused by netizens curious, through the ending screen of the web site to attract clicks and attention, device type of video is often involved in foreign types, So this video is also enthusiastic netizens reprinted to YouTube and other sites;

Device-like virus video is also a form we often use, but style differences, the ultimate complication of a simple thing, or the ultimate amplification of a small detail, so the product itself simple FMCG is the most often involved in this kind of video industry, such as the 09 we gave Asahi Beer creative production of the device video, is to use the identity of netizens to deduce the complex beer drinking method

Of course, a viral video on YouTube is one of the most bizarre viral videos we've ever seen, and this one has another feature--brand implanted in the most obscure video, watch the video first:

It is estimated that no one knows what brand is relevant to the video. Complete such a crazy move, the risk can be imagined, believe that these people will not take risks, the length of the slide, angle, height, the calculation of the impact point, wind direction, wind speed and so on need to pass accurate measurement, and need precise coordination, how to complete this crazy move? A team that works closely with efficient project management, which uses Microsoft Office Project 2007 project management software to perform seemingly risky madness, but with seemingly extreme risk-taking and precise results, is enough to reflect the software's role, Just where does this software appear in the video? We can not see the clearest version, but according to the analysis of foreign netizens, said the slide has a software name exposed, but even if so, this show does not have much meaning, but also in the video description or the label prompts netizens;

Experimental viral video is also a big branch, through complex or simple experiments will not directly express or deep feelings of information to the most shallow users can feel, to achieve consumer education or product characteristics of the purpose of transmission, then share some wonderful experimental virus video.

Shaoming Sina Weibo

Verawom

Source: http://www.socialbeta.cn

Related reading: About viral videos (viral video)