Weibo marketing: Still delivering the ipad? That's a hell of a letter!

has been in the maintenance of the company's micro-blog, but also in the Socialbeta social media 6 groups with a lot of friends, from the middle school to a lot of things, in this sorted out for everyone's reference.

When we judge a person, in addition to relying on the first impression, or more from the behavior of a person to judge this person, time, we will even form an inherent opinion of this person!

Well, the same is true of corporate microblogging marketing, asking yourself what you want others to think of your business, what kind of impression you want your official microblog to impress others, or what brand image you want to create.

Relaxed, lively, or serious, educational or entertaining ....

No matter what style, from each of your micro-blog, you interact with netizens content, intonation reflected.

In asking this question, I believe many enterprises in doing micro-blog content, or more confused, go with the flow, see constellation Popular, on the constellation; see @ Pocket English so successful, also from time to time to some English bar, the result is neither fish nor fowl.

Some people will ask, so should the content be more specific? For example, is the official microblog of a travel enterprise only to be able to send tourism aspect of thing? It also depends on what kind of Weibo image you want to create. After you understand the microblogging image you want to present, your content style can be initially determined. For example, if the tourism companies want to create a micro-bo image is to love to travel people to provide experience and help, so that they can enjoy the process of tourism, so the content can be relaxed, can be recommended for travel routes, can also recommend music, accompanied by their journey, and sometimes send a little speech, chat a little homely, more humane.

Another important factor that affects the content planning of micro-blogging is the target audience, did you analyze existing customers and prospects before doing the content, and did you take a closer look at their microblog content? Do the content that the target user likes!!! Take advantage of the microblogging search tool, take Sina Weibo search for example, you can search for target users based on sex, age, label, name, and so on.

See how many new fans, how many @ to you, is it cool? Be careful, don't get fan vertigo!! (Puting language)

At present, there are many enterprises to the number of fans as a very important measure, a sober enterprise will also be forwarded and commented number as indicators.

Got the symptom of fan vertigo:

1 microblogging marketing is more short-term effect, no long-term planning;
2 unintentionally do content, lack of interaction;
3 not understand the status of fans, how many are effective fans, how many are zombie powder, how many are potential users.
4 not willing to pay attention to you. Attention is also a science, do not you think that attention is a good way to promote it? To focus on your potential users, you will be prompted!!!! on their home page. Although the tens of thousands of fans of the user effect is not very good, but for 1000 below the microblogging users, but is very effective. (Welcome to add!) ：））

The event will be delivered to the ipad, which will be delivered to the ipad, but I have never seen that event last announced the winners list, live prizes send the process activities are less pathetic!!!!!!!

Microblogging activity is losing credibility, which is a terrible thing for a new media, because his marketing value is losing, and now the authorities are still hard to find, I can only say that this is a social media with Chinese characteristics!!!!

When my microblog is advertising, I will not use Weibo, because it looks like a post with small ads! (User language)

So what's the problem with the current activity?

NO1: Loss of trust;
NO2: activity is not creative;
NO3: The purpose of the activity is not clear;
NO4: Not with other platforms.

1th and 2nd are not much to say, say the 3rd and 4th questions.

Is the purpose of your activity to increase your fans? or to increase interaction with the user?

The purpose of the activity is to determine the rules of activity and the content

If only to increase the fans, the activity rules and content as simple as possible, so the participation cost is low, the dissemination effect of the activity can achieve the best;

But if it is to increase the interaction with the user, whether to consider the combination of other platforms, the content of the activity is a topic, the topic is the user is interested in it? Is there a good collection with the product itself?

A: Illustrated, complement each other!

B: With # #设置固定性栏目!

C: Use more interrogative sentences! Cause user Discussion!

The precision of d:@! @ Need this microblogging content users! How do you know he needs this? Search with Weibo!

E: Original content for the King! It's best to have a content team that makes original content! Like me, a person responsible for the entire microblog marketing, can only copy content!

F: Multi-active forwarding and comment on the target user's microblog! Do not frequent @ they.

G: More humane, every day to get up, you can nag two sentences!

The last sentence: Enterprises do not take micro-bo marketing as a panacea, micro-bo marketing has deficiencies, the domestic situation also has our own characteristics, so the micro-blog and other social media marketing is only a way of marketing, do not ignore other channels!!!

This article link: http://www.socialbeta.cn/articles/weibo-marketing-error.html
Author: wisp