The role of video marketing in internet marketing

What role does video marketing play in internet marketing? The value of this problem is not in the what, but how--the summary of these roles after the classification, in the actual operation of the process, to take targeted measures, these roles play to the maximum is the focus.

Video marketing usually plays the following roles in internet marketing:

1. Video is the tipping point.

The more common form of video through the virus, by bringing to netizens sensational impressions, arouse netizens interest in content elements in the video. The ideal way of extension is that netizens will also spontaneously broadcast the video discussion, and then generate search behavior. This process is the AISAS model proposed by the electronic communication advertising. In fact, it's often those new products and features that make this viral video work better. When people encounter something new and unknown, the search action becomes a occurrence. For example, the Ivoka of the "domestic man-machine dialogue system Ivoka discovered Guangzhou auto Show!" Like car version siri! 》。

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

In view of this kind of video, the actual promotion process mainly needs to handle the following several aspects:

Video site Exposed: Advertising recommended + human intervention. For advertisers who are limited in budget and unable to buy (long-term) advertising, the latter approach is a more affordable approach. Please take part in the article "Key point optimization of video communication effect". May try a certain period of time using different title party, to take turns to play the list of operations, perhaps every day is likely to top ranking. The real reason for this operation is that the video site content is too much, it is easy to replace the new content. However, the feasibility of this operation, video site tolerance of how high, are unknown factors. Interested friends can try. Social media communication: various channels (microblogging, blog, im Group, etc.), a variety of opinion leaders, reasonable arrangement of time node, decisive turn. Video Interactive Commentary Monitoring guide: The story of the accident is a lot of examples, such as 2345 of 2, the white people net. 2345 Web site Navigation "cannot resist" the pressure of public opinion, "set" changed to "set". Bai lice are not afraid of itching, you have free time to help it scratch. Netizens search behavior response: Microblogging and video of the rise, search is not limited to Baidu Google. Microblogging search and video site search, I believe there is a certain degree of increase. See Youku years ago to the promotion of soku, potato combined with Sohu video shielding can be seen. The information that needs to be released (product, function, etc.), by what way release (Baidu Encyclopedia, official news, opinion leader Shanyan, etc.), and these information product search engine optimization, all need to consider.

2. Video is exposure opportunity

Increase the number of brand exposures through video, or connect the spirit of the brand to the popular video. For example, the "Father", a micro-movie at the end of 2011, has no information on the Chevrolet Luz, and only a Chevrolet logo at the end of the movie. Brand-level fear of speaking poorly, here are two examples to increase exposure opportunities. /pulse "Change Oblique" series virus video. Because the popularity of the pulse is high enough, the Internet users after watching the video will not produce a deeper discussion (such as the pulse of nutrients, why can be changed back to the positive), but not to search what is pulsation. Say good a bit can express the consumer attitude of the brand, vigor is fun. But in the final analysis is to increase the brand exposure opportunities.

There is this "hand-shot to save older girls", increase the exposure of the purpose is more obvious.

Compared with the first type of video, the focus of this type of video is to increase the exposure of the video, followed by a relatively small number of search actions occur.

3. Video is content

As mentioned earlier, the video search crowd increased, analysis of the target population of the search behavior, according to the common keywords to develop and brand products related content, title, label, etc., it is necessary. such as "Money Dragon Meet Ghost" mentioned money Dragon summer camp, investment analysis tips, this kind of video to some extent, is a visual product description. Similar to a variety of mobile phone tests.

Although this kind of video does not have the explosive effect of viral video, it is also an indispensable part of internet marketing.

Damndigital contributing Writer: videosays

(Original content, reproduced please indicate the author and from Damndigital)