Social media marketing will go beyond search engine marketing

According to compete company recently provided a survey report shows that in many mainstream websites "social sharing traffic" has exceeded the "search engine traffic", the main source of traffic to major sites.

With the development of web2.0, social Network (SNS) has become the most viscous, highest confidence and most active website type. Microblogging, SNS community, Digg-type platform to bring the site's traffic is soaring, especially for video sharing tired site. "Social Sharing button" is popular in the network of major media, a more detailed explanation. The following figure is the Jiathis network published in the current domestic social sharing services market share.

In fact, the domestic Search engine optimization (SEO) In 2001 years or so has started, the development has been relatively mature today, large and small SEO companies abound, SEO has become a website to promote and build a compulsory course. But, as a search engine, Google's simple machine algorithm to provide search results is not perfect, even Google itself has to manually adjust and intervene in some of the United States is not harmonious things (see here). At the same time too much human intervention to solve the shortcomings of the search algorithm will only become broken cans paste mud-more paste more bloated, Baidu's ranking is one of them. Personally, the future of the search engine should be based on Google-style machine algorithm, combined with Digg, Delicious, Facebook, Twitter and other social sites of the mass user referral information, So that users of Digg and like data should also be the impact of the site weight and ranking of important factors. Google appears to be doing so, and Twitter has become the main source of data for Google's real-time search.

Now the social media marketing to the site traffic is gradually beyond the search engine marketing to bring traffic. Social media marketing has also become a major enterprise in the network marketing must be options. Social media marketing is not only to optimize the number and quality of social network sharing, but also to optimize the content of the site and social media hype and so on. I have previously written an article on the social media marketing of Tencent Weibo, "Tencent Weibo's social media operations case study." The advertising department of Tencent, Sina, Youku and other Internet companies are recommending social media marketing to their potential users every day, through all their communities, such as QQ space, Sina Weibo and so on, to enterprise customers to create event marketing, viral marketing, precision differentiated marketing, the effect of this type of marketing is gradually being accepted by enterprise customers.

At present, the more easy to operate is to add the social sharing button on the content page: Now the domestic professional to provide social sharing services are also more, do better have jiathis.com and bshare.cn, foreign do earlier have addthis.com. These third-party sites can integrate the current web2.0 community, providing a simple code, as long as users add it to the site source code, you can achieve the sharing function, Jiathis also with CNZZ cooperation provides the sharing tracking statistics function.

In addition, WordPress and other independent blog can also use some plug-ins, such as the blog is currently using the plug-in is wp-share-list, I tried to find some of the less perfect features, with the developer communication, it is said that November will release a new version. At present, the plug-in after I manually modified and installed to achieve the current blog article page effect, welcome to click Trial.

In addition to social sharing, the site with the web2.0 community Open Interface Links is to do social media optimization is an important way. The foreign OpenID model has been implemented long ago, and users can use an OpenID account (for example, a Google account, or Gmail account) to log on to other affiliate sites without having to register again. But in the domestic, watercress, renren, etc. do relatively early, Tencent, Sina, etc. have been holding their own hundreds of millions of users dare not to share, but the current trend has no way, Tencent finally opened this year Tenpay platform, community platform and search platform.

With the domestic well-known WEB2.0 community links can indirectly obtain a large number of registered users, reduce the threshold of user registration, thereby increasing user loyalty and access to the volume. At present, the open platform in China generally provides relevant tutorials and code, simply processing and adding. If it is a WordPress blog that is more simple, there has been an expert in the development of Sina Connection plug-in, after the installation, in the user comments and login to the site can use Sina Weibo account.

Source: http://www.jingpingw.com.cn/smo-will-exceed-seo/