Technology is the core competitiveness of interactive marketing

Some time ago I wrote an article "This is an interactive era", after the release of the article, many friends and I discussed the core competitiveness of interactive marketing, after several PK controversy, we agree that the core competitiveness of interactive marketing is technology. Why do you agree with friends on this issue, for the following reasons:

First, every innovation in the Internet, technology is the first impetus. Since the 70 's, human has invented optical fiber technology, satellite communication technology, various innovative information exchange technology. It is these technologies that carry the flow of the Internet from the original era of the Web to today's social media age, assuming that without these technologies, we cannot face such a rich http://www.aliyun.com/zixun/aggregation/today 9201.html "> Internet World, it is possible that the Internet we see is still a static interface. Of course, this is only about the impact of communication technology on the development of the Internet, there are many technologies that do not expand the impact of the Internet in this explanation. Moreover, advertising industry, internet advertising from the last century 90 's simple text display, to the present floating layer and a variety of rich media advertising display, are closely related to technological progress.

Second, the interactive marketing process requires strong technical support. In the interactive marketing process, the first is to face the data, we need to use scientific data to determine the feasibility of interactive marketing, the need for effective data to determine the interaction and interactive content, the need for real-time monitoring data to track the marketing rhythm, the need for objective data to evaluate the marketing effect. However, in the social media age, we are faced with a huge amount of data, and the data is fragmented, how can these vast fragmented data be used accurately and effectively? The answer is to use system software, and only strong system software to support the interactive marketing process in all aspects of the data required.

Again, technology can guarantee the effect of interactive marketing. The above already talked about the system, the interactive marketing process must have the technology to rely on the software support. However, if the conventional manual to monitor, judge, screening, analysis, use of data, in the allocation of human resources and timing requirements of the time will encounter great challenges, it is impossible to complete a large marketing events. Therefore, our technical department colleagues, developed a set of patented intelligent technology applied to our software, our systems will be according to different standards and requirements to subdivide the selection of data acquisition range, the scope of social media for automatic acquisition and intelligent recognition; Our data analyst, The results of the system are refined and judged. In this way, we effectively guarantee the effect of interactive marketing through technical means.

Finally, technology can improve marketing quality. I've read an article in a magazine that says Youku and potatoes are more efficient, and Youku is far less than the industry average at the cost of delivering the same service capabilities. Video site is very much to burn money in the industry is recognized, but in this efficiency for the king of the era, alone to burn the money is far from enough. To give a simple example, Youku for 10,000 of people to provide services to broadband about 1 million, the same conditions, potatoes can only serve 6000 people, the gap between nature is self-evident, this is the technology to bring us benefits. We do not investigate the authenticity of these data, here just want to illustrate a truth: we do interactive marketing process, service costs the same conditions, the impact of the results of the service is the inevitable technology, the more advanced technology, marketing quality will be higher.