The way to cut marketing costs and maintain business growth

As a corporate owner/http://www.aliyun.com/zixun/aggregation/38848.html "> Marketing staff, we all want to reduce costs." However, many business owners have been too focused on reducing costs, ignoring growth. If you don't have a client, it's hard to survive, not to mention development.

It's easier to cut down on marketing costs than you think.

There are five ways to do this.

1. Eliminate waste

Over the years, I've seen hundreds of marketing plans. I can honestly tell you that almost all marketing programs have some kind of flaw, either wasting money or causing losses.

Before you cut any of your expenses, please weigh them carefully.

? Can the plan achieve the desired results? Fix it, or give it up.

? Are there any items in the plan that are not profitable? Unless you have a lot of spare money, it's not the time to spend too much on ineffective marketing.

2. Less mistakes

In other words: Focus on the people who know what they're doing.

Marketing has always been hard, but in the past few years it has changed a lot. Customers and prospects are under your control and they are looking for you online. If you're not on the Internet, you're out of the game.

While I admire the business owners who try to figure out their marketing, they waste a lot of time and lead to mistakes that can be avoided by experience.

You may not need a marketing professional, but if there is no such person on your team, you are likely to spend money.

3. Cultivate what you have

A successful plan can be profitable at different stages of the customer's purchase process. Some people tend to buy products directly from you, while others tend to communicate with sales people.

Think about the activities you've done: Search marketing, email, advertising, telemarketing, networking, trade shows. Are all the people willing to arrange a two hour to attend your product show? Of course not. However, this does not reduce the likelihood that people will buy your product in the future, as long as you keep your relationship with them.

If you have a group of inactive potential customers, you'd better choose to train these people rather than spend money looking for new customers. It is much cheaper to nurture these people than to look for new customers.

4, accelerate the conversion-do not reduce traffic

This is similar to what is mentioned above, but it is viewed from different points of view.

Suppose that 2000 visitors visit your site within one months, but 60 do not get anywhere. Which do you think is more cost-effective, to change your site to increase the number of 20 (400 people) of the remaining visitors, or have a multiple of the traveler? (Hint: If you choose the first one, you are right).

Shopping is complex, including technology, high-priced goods, and services. This includes many conversion points, and the conversion point determines whether the buyer is willing to spend too much time with you. These conversion points enable more potential customers to become fixed customers and give you more ROI.

5. Consider outsourcing

Today, a successful marketing plan requires multidisciplinary knowledge-some of which did not exist more than 10 years ago. For example, you need:

• Website strategy and development

U Search Engine Optimization

• Paid Search Marketing

U-Vision Transformation Optimization

• Leadership nurturing and network marketing

Admittedly, the cost of in-house team professionals is greater than the amount of money that small and medium businesses are willing or able to invest in, but you can easily and cheaply obtain this expertise from outside companies or individual groups.

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Not only that, I saved 15 of the cost by paying in advance one year. This is a compelling annual advertising list, it completes the link with Google, but also with more than 980,000 users completed a reverse link, and the cost is only equivalent to one months of yellow pages advertising costs.

These methods allow you to cut marketing costs without compromising business growth.

After editing this article will be included in the "business of the operator-Web business Success" expected publication date December 2009