Share the marketing skills of a corporate brand account in Sina Weibo

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Sina Weibo has recently been cleaning up zombie fans (Sina Weibo) as "zombie fans" or "dead fans" for a number of users who have long been without dynamic, the same IP address for multiple microblogging numbers. ), this is a good phenomenon. Explain more and more enterprise account entry has aroused the attention of Sina official. Micro Bo fan number is a lot of corporate brand account in the micro-blog marketing a key KPI, but this also makes many enterprises, in the pursuit of the number of fans in the path of the road. Share a healthy, effective, and accurate way to attract fans,
At this level, enterprises can take the initiative to attack. "Search-interactive-users automatically become fans."

Take the initiative to search for information about enterprises in Sina Weibo station, and actively interact with netizens, which is very effective to attract fans. On the one hand can be accurate to achieve the target users, on the other hand will let users have a cordial impression of the brand. Several clients I have served with this method, the successful conversion rate of fans is more than 80%.
1, Sina microblogging site search:
Take Ikea as an example, try to search "IKEA" keyword in Sina Weibo station, can find a lot of fans in the record of their own in Ikea story, like Ikea reason, today again visited Ikea and so on. These are potential fans of Ikea.

2, select fans for comments and forwarding, pay attention to the "friend" communication tone, more use of network language.
In the search out of the microblog, you can find a lot of netizens to Ikea to share, visit Ikea's records, and so on, Ikea account active to and these netizens to interact with, with encouragement, friendly words to communicate, successful attracted a lot of fans, but also let users of Ikea official brand account has produced a cordial and goodwill.