The O2O strategy of the 200 billion scale of step-by-step high power quotient

The step by step high electric quotient strategy did not choose to pave the scale the plane expansion, but uses oneself in the Hunan's offline resources layer to plough down.   With the step by step High Line advantage to promote the development of the line, so that the electrical business from the line to the real "landing", which is the core of the O2O strategy, is also the enterprise in the transformation of the electrical business and achieve 200 billion of the expected key. "Brother Ai, we need to meet again for Valentine's Day to confirm it." "Step by step High commercial Chain Co., Ltd. (hereinafter referred to as a step high) mobile Division general manager Shang again reluctantly slightly sorry to laugh, just the interview process he ...

Tesco will push its own-brand sneakers and plan to subvert the price system of existing sneakers

September 11 Morning News, after Fank will millet single product thinking into the electric business industry, the hundred Li's electric business website to follow this strategy: this month will push private brand high-end sneakers, the main air cushion technology, and plans to subvert the market on the existing sports shoes price system. It is reported that the first half of this year to start its own brand sports shoes project, has entered the finishing work.   The network is expected to be available for sale in late September. As the hundred-Li International's Electric Business website, you buy fashion mall in July 2011 on the line, the initial name for the first online shoe shopping shoes men and women shoes and sneakers clothing goods ...

Shop number 1th responds to prostitution rumors: denying and issuing a statement

Sina Science and technology news September 10 Noon, in response to media reports yesterday, "1th store ready to sell again" news, today, shop 1th issued a statement that the article in the way of anonymous explosion of the facts, causing readers serious misunderstanding, the company's reputation caused bad impact.   Store No. 1th will reserve the right to take legal action against the author. The following is the full text of the 1th store statement: September 9, a writer in the name of "It Gossip Girl" through a number of Internet media platform, published the title of "Shop 1th ready to sell again" article, and to trigger the media ...

Rakuten: USD 1 billion buys America's largest shopping rebate website Ebates Inc

Sina Science and technology news Beijing time, September 9 night, Japan's largest electric business Lotte announced in Tuesday, will be 1 billion U.S. dollars to buy the largest U.S. shopping rebate website Ebates Inc. Ebates was founded in 1998 to offer discounts and rebates to customers including Amazon, Macy's and Home Depot.   Mikitani Hiroshi Mikitani, co-founder and CEO of Rakuten, said the acquisition offered his company a chance to gain ebates American clients. This transaction conforms to the history of the three wood Mikitani ...

Uniqlo EC Division head Hu Guoxun: Uniqlo electric dealers have been trying to sell the forefront of the way

In the fashion brand retail seminar hosted by Transcosmos, Hu Guoxun, Director of the EC Division of Uniqlo, said that Uniqlo's Power Corps team only has more than 10 people, has been trying the forefront of the sales approach, online and offline joint marketing has accumulated some experience. First, the line up and down the lower order to take the goods conversion rate is not high Uniqlo has tried for three months, allowing users to line up and down a single, offline stores to take goods, but the final achievement of the actual conversion rate is very low. Hu Guoxun explained that there are two main reasons: first, the Chinese distribution cost is very low, compared with the door-to-door, the elimination ...

Electric Dealer Market layout three or four line technology weak exerting force hard

Introduction: The development of the Internet has also led to the great progress of local industries, developed cities to occupy the first opportunity, have laid out the electricity market, to obtain considerable profits.   And the backward three or four-line city, the electric business enterprise scale is still very small, or in the traditional way, the competitiveness has been obviously unable to compete with other cities, full of opportunities, the bottleneck has also appeared! Traditional enterprises in the electricity market, is not an easy thing, especially the three or four-line city, the gap in resources, competitiveness, unfavorable geographical position, these are restricting the backward city of the development factor of the electric business enterprise. Rely on the Internet quickly ...

Beautiful said Mushroom Street transformation in the beginning, competition for merchants

Taobao as the same as the shopping guide to buy food, the transformation of the electric platform can avoid the arbitrary suppression of Taobao, but it is inevitable that once the boat, and now in the struggle for businesses. Beautiful said and Mushroom Street in succession after the completion of the trade closed-loop ecology, has thrown huge sums of money and preferential conditions to attract businesses to settle in, launched a shopping guide website transformation of the first gun. However, in the industry, the beauty of the said and Mushroom Street now strength is not enough, in the competition in the business will not appear in the brutal state of the electric business melee. There is also the view that the mobile market space is large enough, there is no such a long ...

The 1th store is ready to sell again, and the three sides deny the truth.

Yesterday, the Tiger Olfactory network news, 2012 was bought by Wal-Mart Stores ready to sell again, the buyer for China Resources, a time to trigger the industry discussion.   Then the joint commercial network reporters to China Resources, a shop, Wal-Mart PR people to verify that the three parties have denied the authenticity of the message. Message source, store 1th ready to sell herself again? "The article points out that Wal-Mart after the peace, the number 1th shop is not a complete 1th stores, the total assets of 1th stores including self-employed, open platform 1th Mall, logistics companies, Wal-Mart to get the only self-employed. Also pointed out that shop No. 1th ...

Beauty says Face-lifting: Again with Mushroom Street "bump face"?

2013 may be the most painful year for the domestic shopping website. This year, Alibaba constantly in a variety of ways to make the "parasitic" in Taobao, cat entrepreneurs, Beautiful said is the first.   But from another point of view, this will also become beautiful said the establishment of more than 4 years of the most historic year, this year, beauty said that the pain determined to their own "move Knife": Cut off the shopping guide links, the formation of its own payment system, face into a new electric business platform. And beautiful said there is a similar fate of Mushroom Street and pocket shopping, the three leading industry leaders have begun to makeover, whirlwind ...

Fashion will become the new battlefield of electric business?

Recently, the major electric operators constantly, but the layout of the same-fashion. Day cat and fashion group to reach strategic cooperation, the release of the trend of electric business trends, Jing Dong and fashion group, "Fashion Bazaar" deep cooperation, "fashion bazaar" settled in the Beijing-East flagship store.   Dangdang put forward to fashion to change the strategic slogan, guoqing on Weibo also called on the company employees "change Gene revolution." Day Cat: The construction of the fashion ecological Circle in August, the days of the cat issued a fashion strategy, through the creation of a three-dimensional fashion media marketing system, the establishment of electric business fashion eco-circle. It is reported that the days of the cat will be in 2014 autumn ...

A department store old man's introspection: mobile Internet and O2O to the department store industry in the past failed to redeem the role?

Business, Wu Xiaobo said, is essentially a game of survivors, and for entrepreneurs, failure is part of a career. Unfortunately, although the traditional department stores in the starting line, but many traditional retailers do not want to admit in the last round of competition failure.   However, just like the emperor's new clothes, there will be "naïve" people to pierce the false, tell the truth. In a well-known department store in Shenzhen, an old man, mobile internet and the arrival of O2O, can not play a role in the past failure to redeem. Even ignoring the attacks of the electric dealers, the department store has not been in the past more than 10 ...

Suning easy to buy and not to provoke

Since the electric dealer has the Jing Dong, the whole industry began to lively up, for a while today Jingdong and Taobao artillery, while again Jingdong and Su Ning, Gome and other 3 C electric business War, as Jingdong Liu said, oneself is to become a distributor of the spoiler, it is this spoiler, Their various actions are increasingly being exploited by their rivals, the Suning easy to purchase began with "Beijing East said Suning easy to buy cash flow problems, it is impossible to play price war" such information to fight back, in their four anniversary of the easy to buy shop, began to exert a promotional campaign, from the process of criticism, see ...

Quality is the road to the breakthrough of the electric business

Low price has always been synonymous with the electric business industry, compared to traditional business rely on the commercial area to gather popularity, the electricity industry to use prices to win the hearts of people. With the development of the society, more and more electric business platform appears, the price game becomes the means of competing for position among each platform.   China's electricity industry through the recent decade of development, the price dispute has tended to transparent, stable, the electricity quotient between the same price is no longer the leading consumers to choose the Internet shopping platform of the primary factor. In the Electronic Business marketing strategy is gradually homogenization of the present, all parties in the fight to try to break through the Red Sea of price war ...

The "socialization" inflection point is open.

Following the Beijing-east last year to open the third party since the construction of logistics, where the customer-prudential products from the establishment of the distribution company, such as wind Tatsu also make similar movements.   Industry insiders believe that, although the controversy about the self-built logistics has never stopped, but the "socialization" inflection point has apparently opened.   such as the wind Tatsu executive general manager Deng Bin yesterday (July 29) to the "Daily economic news" reporter revealed that, such as the wind Tatsu has been low-key completion of the asset stripping between the customers, the transformation of independent third party open logistics, and has started to achieve profitability this year. "Every guest is our party a customer." "Deng Bin yesterday was so described as wind ...

Introduce the common problems of traditional enterprises

Electric business industry in full swing development, has been involved in the life of food and clothing to live with all aspects, especially after the recent years of electrical baptism, so that more and more traditional enterprises plunged into the Red Sea in the electric business, this afternoon I visited a traditional enterprise to do a friend of the electrical business, this article is tentatively called Small A,        It talked about their company in the electric business on the road now face some problems, of which most of these problems are also a common problem of traditional enterprises, the following I would like to introduce. With the line under the various marketing costs are increasing, a lot of ...

Investigation on the electrical and commercial cosmetics

Survey of electrical and commercial cosmetics: smuggled goods and high imitation products flooded with "editor's note" Online shopping products have always been known for low prices. However, can low prices bring about the so-called "authentic"? The consumer report to a large number of beauty makeup category as a point of entry, on the site of several electrical manufacturers of cosmetics sources for inspection and retrospective survey, the results show that unauthorized smuggling and high imitation cosmetics are occupying the majority of the United States makeup Electric.   And this is just the tip of the iceberg of the sales of a large number of electric dealers. An original price of 630 yuan 15ml ya ...

To try to figure out consumer psychology plays an important role in the operation and maintenance of electric business platform

With the continuous development of the electric dealer shouting, we find that the consumer's consumption mode and consumption concept of the electric business platform also follow important changes. More and more electric business platform is emerging, for the majority of consumers to choose the choice of goods to provide more and more choice of space, so that consumers purchase behavior become more convenient and more rational. For the managers of the electric business platform, we should fully consider the factors of consumer psychology and consumer behavior, and integrate these thoughts into the operational dimension of the platform. For example, when a consumer sees a product in an electric business platform, the various genera of the product ...

Online shopping is the hottest business this year

Morning News (reporter Liu Ying flower) from Beijing Pinggu Big Peach, to South Africa grapefruit, Norwegian salmon, consumers as long as the mouse, the road fruits and vegetables, seafood aquatic products will be sent to the table.   The net buys fresh, became this year the hottest business. Yesterday, Suning Tesco revealed that it will join the new field of fresh electricity, hairy crabs at the end of July. Suning headquarters in Nanjing, near the origin of hairy crabs. The person in charge of the interview said, "We and Jiangsu Yangchenghu local large aquaculture businesses have established a direct cooperative relationship, all crabs are direct ...

The main aspects of the problems in the development of electronic commerce

In recent years, e-commerce has developed rapidly in China, which facilitates the life of urban residents and also promotes economic development. The development of E-commerce for the Express enterprise-oriented logistics and distribution enterprises have a high laziness, especially in the last kilometer problem.   This paper introduces the relationship between the two, and further analyzes the main aspects of the problem of restricting the last kilometer. First, the development of electronic commerce with the popularization of the Internet applications, E-commerce has gradually become an important form of commodity trading. After the financial crisis, China's market vitality has been restored, the country's policy support for E-commerce ...

New ideas on the operation of fresh electricity dealers

The fresh electricity dealers suddenly became very hot in the 2013, many electric business platforms have launched their own fresh electricity business services, it seems that the fresh electricity business as a mine can be excavated, of course, these fresh electricity business platform has its own killer, that is a certain degree of logistics capabilities, such as Amazon and Beijing East, The progress of logistics is to do the basis of fresh electricity business, then how can suning easy to buy and how to play the health of the fresh electricity dealer's attention? For Suning easy to purchase logistics ability, actually ability and not imagine so strong, but Suning easy to buy have a killer, is the local life service, and will ...

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