10 A/b test Tips "detonate" e-commerce email marketing

About A/B testing, the world's leading intelligent marketing services agency, Webpower, is defined as sending a list of email addresses into several sections in a specific situation, while comparing the recipient's feedback to different versions. Typically, test variables have elements such as Subject line, sender name, send time, or e-mail content. This test method is valuable in e-mail marketing campaigns, and the results of the comparison are the most intuitive to understand the effectiveness of the campaign and to increase the opening, click-through rate, and conversion rate of the message.

Assuming that you think an orange button is more effective than a green button, verifying this conclusion requires you to apply both buttons to send a A/b test mail activity, and then see which button gets the most clickthrough rate for a larger range of references. After that you can continue to keep more in-depth testing, such as what the text on the button is better, where the button is most appropriate, and so on, constantly testing the improvement.

Maybe some e-commerce and business email marketers will say, "We're all using this technique." So does your A/b test bring in more open, clicked? Open Click Implementation, or is it really promoting the conversion? Have you tested the subject line, sender name, send time, and message content, but do you test the message layout, picture, color, or even the background of the message? This just sounds troublesome, in fact, most of the A/B testing operations are very simple, worthy of every marketing personnel to try, especially for e-commerce enterprises, the benefit of A/B testing to improve email marketing performance is very important. If you're an email marketer in the e-commerce industry, take advantage of the following A/B testing techniques to get your act together!

1. Personalized e-Mail sender name

Open the mailbox a look, most of the mail sender name is named after the brand name. But why don't we try to add some more personalized elements to the sender? As we have long used the name of the sender of the names of the brand "Webpower", and then through the test, found that "webpower marketing Tips", "from the Webpower technical team" and so can bring higher open rate and interaction rate. Although it is simple to change a few words slightly, but the effect is huge! For e-commerce enterprises, you can create a diverse sender library, select one of the most effective senders for each product group, and use different senders for different types of content so that recipients can immediately know the topic the e-mail will talk about from the sender's name.

2. The subject line contains the recipient's name

Have you ever tried to include the recipient's name in the subject line? Webpower's countless A/B testing experience for customers shows that when the subject line contains a name tag, it will help to get a better opening rate.

3. Topic area Add Symbol

Many e-commerce in the subject area to add special symbols, such as tourist e-commerce will often be added to the title of small aircraft, little sun symbol, fashion female e-commerce preferences plus pentagram, peach heart shape and other characters. Yes, with A/b test, special symbols can be used to make the message stand out, inspire the recipient to respond, increase the rate of mail opening.

4. Investment email Content

Content is a key factor in increasing mail conversions. Content is king, if your email content itself is very good, can resonate with the user, then the mail marketing activity will be better.

5. Test the product service in the email

E-commerce Email marketing, it is best to include multiple products and services in your e-mail activities. Also, don't put all the most popular products at the top of the message, so that users have the patience to view the entire email. Webpowera/b test proves that most of the clicks from the recipient are centered on the top of the message, so in this "gold" lot, not to put the best-selling products, but to put the products you most want to sell. This may be the opposite of the situation in other industries, where a product service, a CTA (call-to-action) button is best placed in e-mail for some industries. In practice, e-commerce requires A/b line test for the product services provided in the mail.

6. Highlight the numbers in e-commerce mail

Price display is also one of the elements of the message. Some e-commerce email campaigns. A/b test proves that a percent discount (for example, 40%) is more effective than the determined price form (e.g., $20), since the percentage discount can not only impress those who are interested in the low price, but can even attract users who are skeptical about the cheap products, and have a wider range of users. No matter how often you use the discount, it is always one of the most effective marketing strategies!

7. Combine the general news with the blockbuster activities

Daily Mail marketing, not every activity is super hot, so it is recommended in the mail marketing to the large-scale promotion, crazy prices and ordinary news, no discount products and services, such as "hot and cold" content combination to achieve 1+1〉2 effect, the specific combination of the effect can be A/b line test for comparative analysis.

8. Test the CTA button

A/B Testing of buttons is common. In the end is should put "look at" button, or "Buy Now" button, depending on a variety of reasons, such as the north of the user more forthright, immediately decided to buy more, women users shopping more cautious, like to see more, often will not buy immediately. So, you need to test your users, understand the real needs of users, and then decide how to set the button!

9. Test the color of various elements

A/B testing is also applied to determine color. such as button color, background color, and other elements in the message. Do not bother, color has an important influence on people's mood and psychology, you need to test to see which color your users interact with your email activities most actively.

10. Do the repeated tests.

If you've drawn some conclusions from A/b test and found that the combination of some elements can bring good results, then continue to reuse these strategies. But do not consider these conclusions to be a constant truth! When these strategies no longer work, you start to re-test A/b. There are many factors that determine the success and not success of a message, and there may be a gap between different beta versions of the message. So what you need is to explore the determinants of impact, and repeat the test to get the best results.

10 A/b test Tips "detonate" e-commerce email marketing