10 usability rules for e-commerce websites

The competition for e-commerce websites is getting increasingly fierce. Although you may sell the best things at the lowest price, what is equally important is the user experience. For e-commerce websites, ease of use is to let users do their best
The purchase may be completed quickly and simply. Sometimes, a small improvement may bring about huge changes. This article describes the usability rules of 10 e-commerce websites.

1. users do not need to register and directly purchase

Many companies like to let users register, but the registration process is too long, especially for those users who temporarily patronize, forced registration will scare them away. Let the user add goods directly to the shopping cart, before settlement, another
An external registration option is provided to facilitate their next purchase. It is very effective to understand at any time that sales are more valuable than collecting a bunch of email addresses.

2. Easy registration

How much information do you want a registered user to provide? The more you need, the better. In fact, you cannot use that much. What you really need may be an email address and a password. Use email addresses whenever possible
As a user name, because the user name is easy to confuse, and the mail address is unique, it is easier to remember.

3. Tell the user the procedure

The bread navigation bar is necessary for any large e-commerce site. users need to know the current steps and the remaining steps at any time. Otherwise, users may feel confused or even give up halfway. Another
In addition, the bread navigation bar can also help the user to freely move back and return, so that the previous operations can be modified as needed. If the bread navigation bar is not easy to implement, then you must at least mark each step.
Knowledge, for example, step 1/4 in total.

4. give users a sense of security

Users are very concerned about security, especially when they need to enter a credit card number, you need to make them feel safe at any step of the user's purchase, and let them know that you will protect their security and privacy
Private, the best way is to deploy SSL on the website.

5. confirm the order

The confirmation page is necessary for the ease of use of an e-commerce website. It not only allows the user to confirm the content of the previous operation, but also prevents the user from constantly querying you for uncertainty.

A valid validation operation consists of the following three parts:

1. The last step of order processing allows the user to confirm. The confirmation page should contain all necessary information, order summary, total price, delivery information, and order cancellation buttons.
2. Once the order is confirmed, the user will see the order confirmation information and order number, which can be saved and printed.
3. At the same time, the order confirmation information should be sent to the user by email.

6. Search

Any e-commerce website requires a search box that is visible at any time. Users can filter the results. The search function allows users to better search for products and provide a pleasant experience. If you have a wide variety of products
More, search should support filtering by category. Allow users to search by color and size without losing a good way. In addition, you can also customize your own search results, such as how many results are displayed on each page.

7. List related products

If handled properly, listing related products can lead to cross-selling. For example, users can list battery, cable, and other accessories related to this product when purchasing Electronic Products. Amazon
This method is very effective.

8. Call-to action button)

Do not underestimate the power of those action buttons. "add to shopping basket", "register", and "settle" buttons can increase your transaction rate and ease of use. To make these buttons attractive, you need to put them in the font,
In terms of color, wording, and position, the button should be large and clear, and the color should be compared with the background. In terms of wording, you should use "add to shopping basket" instead of "Buy now", which will scare you
Run some users. We should consider using a localized language. For example, American users prefer "add to shopping cart", while British users prefer "add to shopping cart ". If possible, IP addresses can be used.
Differentiate customer sources to provide different localization languages for users in different regions.

9. Avoid hiding costs

The concealed cost is more angry than anything else. The price, tax, express delivery cost, and possible discounts will be clearly displayed to the user, and the sooner the better, people like to add goods to the shopping basket.
They know how much they need. If they find a lot of extra fees before settlement, they will give up the order and will not come back.

10. Make the shopping cart visible at any time

The shopping cart should be visible at any time and floating in the upper right corner. In this way, you do not have to scroll through the page to view the goods and total price. In order to better reflect ease of use, users should be allowed to modify it at any time,
Add or remove items. The "Settlement button" should be placed in the shopping cart for quick access.

International Source: spyrestudios.com 10 steps
A more usable ecommerce website
(Author: Tom Walker)

Chinese compiling Source:Ruishang enterprise CMS
Website content management system
Official Website