Baidu: The type of disease bar stop Business cooperation

Sina Science and Technology January 12 morning News, Baidu today on the popular disease was betrayed to Sina science and Technology released external announcement: the disease category bar all stop business cooperation only open to the authoritative public welfare organizations. Baidu in the announcement, in order to standardize the business properties of the clear bar of the operation and management, and improve the content quality and user experience, Baidu Bar in 2015 for some vertical and professional areas, began to try to introduce professional institutions. However, on the issue of hot diseases, Baidu explained: "Because of the special nature of the disease, Baidu bar paste for this sort of choice only with the relevant areas of professional NGO cooperation, from the official level to protect the interests of the broad bar friends." "(Lee Geun)

　　The following is the full text of Baidu's announcement:

January 12, 2016, Baidu officially announced that Baidu posted all the disease category bar stop business cooperation, only open to the authoritative public welfare organizations. With the authority of public welfare organizations in the field of related diseases of professional accumulation, Baidu Bar will be for the vast number of friends to provide better quality content services. The previous day, focusing on hemophilia prevention and control of NGO organization "Blood Friends of the House" has accepted the invitation to Baidu Bar, become a new bar of hemophilia, it will be with more than 7,000 hemophilia bar friends common operation and management. "Blood Friends of the Home" also became the first to participate in the disease category bar operation of public welfare institutions.

As the majority of netizens on the common topic of interest Exchange discussion of the first platform, Baidu Bar disease category of the daily gathering a large number of patients to share and discuss the diagnosis and treatment. And this kind of bar is related to the user's life and health, the content and operation of the regulation of the behavior is particularly important. Recently, for the hemophilia bar The main operation of the complaint, Baidu Stick immediately investigate, and quickly make decisions, replaced the original bar master, and by the non-profit organization "Blood Friends Home" as the body of the main and bar friends common Operation management "hemophilia Bar."

Baidu Bar currently registered users more than 1 billion, the monthly active user breakthrough 300 million, a total of 19 million themes it. Due to the aggregation of a large number of accurate, segmented user groups, so many high-popularity bar natural marketing value. Especially in the category of diseases such as the vertical category with strong commercial properties, there are individual bar owners and bar staff to use their posts to publish business information, for personal benefit situation. These violations not only damage the experience and interests of the friends, but also disturb the normal management of the bar.

In order to standardize the operation and management with obvious business attributes, and improve the content quality and user experience, Baidu Bar in 2015 for some vertical and professional areas, began to try to introduce professional institutions, innovation to try to "professional institutions + Bar Friends" mode, and bar friends to jointly manage the related vertical category. Official data show that after a period of trial operation, the professional organizations managed by the joint operation efficiency and user activity data has significantly improved, user activity and the amount of posts reached twice times before.

And because of the special nature of the disease, Baidu bar paste for this kind of choice only with the relevant areas of professional NGO cooperation, from the official level to protect the interests of the broad bar friends. As the first public welfare agency involved in the operation of the disease category, Beijing blood Friends of the rare Disease Care Center Director Guan Tao for the joint operation of Hemophilia Bar expressed a positive attitude: "China's hemophilia patients nearly 100,000, but because of the particularity of hemophilia, combined with each individual's condition, treatment recommendations need to pass the formal hospital pathway, In this case, if the Lord or the main host of the people from the authority or the public welfare organizations, it will be better to help friends find ways to rescue. Therefore, stick to the authority of public welfare institutions to cooperate is a recommended way, blood friends of the family is willing to join in, to help more patients, if more authoritative institutions to join in, the improvement of the medical environment is also very helpful. ”

It is reported that at present, Baidu has been with the Chinese children's Charitable Relief Foundation, Angel Mother Charitable Foundation, Rare Disease Development Center, Beijing Blood Friends of the home Rare Disease Care Center, Love Charitable Foundation, China Red Cross Foundation and other public welfare organizations to reach a cooperative intention. This indicates that the bar will be more active and open attitude, seeking and more disease types of public welfare organizations to cooperate, the related paste to carry out more professional and efficient operation and management, and the vast number of disease types of friends is undoubtedly the biggest beneficiaries, they will get more practical help and support.

Baidu: The type of disease bar stop Business cooperation