Cover
Content Introduction
Most business Management Books will tell you: make business Plans , analyze competitive situations , find investors , and more. If you're looking for a book like that, put the book back on the shelf.
This book presents a better and simpler way to succeed in business . After reading this book, you will understand why the plan is actually a lot of harm, why you do not need outside investors, why the competition to turn a blind eye will develop better. The truth is that you need much less than you think. You don't have to be a workaholic , you don't have to hire a lot, you don't have to waste your time on desk work and meetings, you don't even have to have an office. All this is just an excuse !
With straightforward language and a minimalist approach,"re" is the perfect guide for everyone who dreams of owning their own business . Whether as a backbone entrepreneur, a small business owner, a career man in an unpleasant job, a victim of a sack, or an artist who wants to "get out of poverty", they can find invaluable guidance on this page.
Author
Jason Fried, founder of37signals , advocates software minimalism, believing in simplicity , respect for simplicity and honesty , and apply these ideas to the entrepreneurial process and product development, with a large number of it fans.
Born in Denmark, David heinemeier Hansson developed and created a network development framework, Ruby on Rails, which benefits countless programmers, known as the " Basic development environment for programmers" "(" Basic Development environment "). David and Jason founded the 37signals together.
Feedback
"Rework" gave me the feeling is a delicious taste , let a person gobble up a quick dish to eat. The book is "Short and short", with only 115 pages , you can read it in 1 hours, and every point in the book comes with a picture that looks easy and smells good. In the ease of humor, has read the contents of the book, after the book you feel the benefit of a lot, the first time to read it did not leave too much impression, so the book in the back of each point is a general summary of a Chinese sentence:
Traveling Light
- Don't be bound by dogma
- failure is not the mother of success , do not "worship" failure, from the success you can learn more
- Plan is the same as guessing, there are too many factors you can't control in the future, and long-term planning doesn't make any sense .
- Enterprises should not blindly expand, scale is not a measure of success or failure of enterprises, small enterprises have the advantages of large enterprises: sensitive (AC: do stronger than bigger)
- Don't be a workaholic, you need time to think about something more important.
- The word "entrepreneur" (entrepreneur) should be replaced by "starter" (startup), and everyone can start their own business
Let's go
- To do something sensational , the key is to be able to really help others solve some problems, rather than to fake others ' products
- Capture your own needs and design products that address the problems you encounter
- start acting now , your plans and ideas don't mean what you do
- "No Time" is an excuse to do what you really like and you don't say "no time"
- Must have its own creed, which is the yardstick for designing products
- try to fulfill your promise and defend your creed, rather than hanging it as a slogan on the wall
- Take VC money is the worst choice, spend other people's money you will become addicted to, and ultimately lose control of the company
- You don't need much, startups aren't big companies, you just need a garage.
- Don't use the word "startup" to paralyze yourself, you need to be profitable, you need to start a real career
- You should consider how to make your business successful, instead of taking cash out early.
- Discard meaningless things, such as: long-term planning, excessive staff, boring meetings, cumbersome system
Forward
- "Less" is a good thing , the limit is an advantage
- do one thing at a time, do the most important thing, put all your energy into a product
- From the very core of the place, the minutiae of the section is slowly modified
- Don't focus too much on the details at first, it will only waste your time.
- The process of continuous decision-making is the process of continuous progress , not indecision
- Seize the core of things, discard those unimportant things, the things that really matter will catch your attention sooner or later.
- Less is more , do not do the most, and do the most right
- focus on things that don't change , not new things that are fashionable.
- The key to the problem is to win customers and make money, not what tools you use. an expensive golf club doesn't guarantee that you're playing well.
- Buy your "by-products" and do anything that always brings you a "by-product," and they may also be valuable
- Do not always be tied to the minutiae, do not wait until the perfect release, release products as soon as possible, and continue to improve after the release
Efficiency
- Be realistic, describe things in the most intuitive way , and discard documents and diagrams that don't make any sense.
- Don't just bow your head and ask yourself why you're doing this, does that really make sense?
- interruption is an efficient natural enemy , take out a complete continuous time to do one thing, this is the most efficient
- Meetings are like poison.
- good enough, not demanding perfection , not the most complex, it will only meet your vanity
- Speed First , achieve a small goal as soon as possible, this will motivate you to achieve the ultimate goal
- giving up doesn't mean failure , giving up when you give up, and being a hero will only make you lose more.
- Pay attention to rest, lack of sleep will make you lose creativity, morale is low, and become irritable and irritable
- divide the big plan into small plans and cut chunks of time into small chunks, which will help you make better plans and choices.
- The task list is small, one thing at a time.
- make small decisions and constantly change according to the timing
Opponent
- do not copy , by plagiarism you can not understand the nature of things, and you have been in a passive position
- integrate yourself into the product, become part of the product, which is not copied by the opponent
- identify opposing opponents, make themselves clear , but also conducive to product marketing
- Don't fight against your opponent through the Cold War, you don't need to do more than your opponent, but less and more .
- Focus on yourself, not your competitors
Evolution
- learn to say no , can not be led by the customer's nose, to have their own principles
- Instead of changing the product specifically for one or two big customers, you need to focus on one type of user rather than one or two
- think of good ideas do not mind fever , first write it down, later carefully consider, compare with each other, and then decide which one to achieve
- Do the things that make the user more likely to enjoy something , rather than regret after buying it, so he will recommend your product to his friends, which is the best advertisement
- There is no need to record the user feedback, the really important advice you will be many times , naturally can remember
Promotion
- The beginning of obscurity is a good thing, it gives you the space to make mistakes
- It's a great way to develop your own audience and get them to learn about you .
- "Educate" users, make them "loyal" to you, they will respect you, Apple is a good example
- learn to share , share will not make you be beyond others, people will like you , you will benefit from it
- Show Users The story behind the product , which will bring you closer to the user
- To be the real self, to face their own shortcomings, incomplete is a kind of beauty
- Don't send a mass press release to reporters , ask them out and sell them passionately, so you'll get the best coverage.
- Don't expect to sell yourself through those big media, but those grassroots bloggers may be able to help you
- Start with free to give users some services, if they like, they will spend money to use your more perfect service
- There is no need to specifically set up "sales department", every email you send back, every call is in marketing
- A night of fame behind must be a few years of painstaking efforts and silently pay
Recruitment
- before hiring yourself to experience this position , this will not only help to find the right people, but also help you better manage in the future
- hiring only when it's really needed , not just to expand the scale
- Don't bring him in because the other person is excellent, recruit the most suitable, not the best
- Do not keep a large number of new recruits, which will make every employee around a large number of strangers, which is bad for the company's development
- the same resume is sent to a lot of company people don't recruit . How to discern such a person: in the letter he is communicating with you, or in the piling up points
- 5 years of work experience and half a year of work experience is not very different , you can hardly tell the difference between
- GPA doesn't matter unless you need a professor, but in fact you don't need
- For a small team, every member must do something real, and you don't need someone who will just tell you what to do.
- You need a manager who can start small and take the big picture.
- Employ people with better writing skills, who have clearer thinking and better presentation skills.
- The right people around the world, no need to care about geographical location, whether in the same city for a team is not important
- Can give a candidate a small project to do, this is the best way to test whether he is competent
Coping problems
- when negative news comes in, honestly explain it to the consumer, rather than trying to cover it up
- quickly solve the customer problems , the other side not only will not complain, but will more trust you
- Learn to think about apologizing : If you are an apology, what kind of apology would you like to hear? The most important thing is sincerity.
- It's good for every employee to have access to the customer.
- After releasing the new version, it is human nature to resist change by deep breath. don't react negatively to customer complaints , but be patient and explain to them
Corporate culture
- Corporate Culture is not what you can create, it is a little bit formed over a long period of time
- decisions are temporary and constantly changing as the situation changes.
- The culture of an enterprise must respect the work of every individual.
- Don't treat your employees like children, you should trust them and give them plenty of room.
- do not force overtime , this will reduce staff productivity during the day, and ultimately will not bring any benefits to the enterprise
- Do not sprinkle salt on other people's wounds, or punish the occasional problems, you should pay attention to the problems that often arise.
- Don't pretend, it's an inferiority performance.
- Do not appear need, must, can ' t, easy, just, only, fast these few words
- Just put the emergency label on the really urgent thing.
Conclusion
- when the inspiration comes, grab it immediately and don't procrastinate . You can have a lot of idea, but if you don't practice, they're all equal to 0
This site article is for baby bus SD. Team Original, reproduced must be clearly noted: (the author's official website: Baby bus )
Reprinted from "Baby bus Superdo Team" original link: http://www.cnblogs.com/superdo/p/4421918.html
[Book Sharing]001.rework (re: More simple and effective business thinking)
