Business-to-business (i)

I think it is better to write business, one is a little understanding of this field, it has a good future; the second is that the current business-to-business pattern is a little bit tripod, with the more consistent with the two kingdoms, it may be fun to write.

Who is the three-strong business-to-business in China today? The top 2 I think there is no doubt, number one Alibaba, no. second, HC Net. Where's the number three? Look at the club China's veteran of the face, can reluctantly put "buy wheat net" to add to business-to-business third website. Some people ask: what about the technology of the net Sheng? Take into account the network Sheng technology to go Industry web site model, with the above 3 strong differences, it is not counted.

According to the strength, China's three strong business-to-business to do the following corresponding:

Alibaba--Wei

Hui Cong Net--shu

Buy Wheat Net--wu

Chapter One stands at the Peak (strategy)

The first section of the Wisdom of change: The core competitive advantage?

Alibaba seems to have been good news, and the latest good news is that it will be listed in Hong Kong. Alibaba is not a listed company, outsiders are not clear about its real financial situation. It is said that 06 years of weak performance growth, but only said.

The bad news is constantly, especially the financial statements show that the loss is getting bigger. 2004 annual profit of 58.56 million Yuan, 2005-year loss of 18.424 million Yuan, 2006-year loss of 60.678 million Yuan, 2007 1-quarter loss 12.515 million yuan. Then look at the background of HC NET:

HC has more than 15 years of history, information service providers. Since 2004, HC has increased the proportion of network products and services, and has become one of the largest domestic business-to-business service providers. That is, from this year, HC began to lose money.

At the same time of strategic transformation, HC has stripped some of the business associated with business-to-business services. Due to the continuing loss of TV advertising business, HC International has sold all its shares of the Chinese media flourishing TV advertising business to metaphor, a Nasdaq-listed company in the United States, but the deal was later suspended. China's search business has also been sold in part for cash. At that time, HC international 4.74 million U.S. dollars in cash will be its Chinasearchinccsi company 42.5% stake, sold to Fidelity Fund, IDGLP, Lenovo and Yu-linked investment.

We have to ask is why such a history has the strength to accumulate resources of the company, why now a loss again? And his rival, Alibaba, is growing better?

I think the most fundamental reason is: not to play a good own advantages, differentiated advantages, core competitiveness did not form.

I think there are at least 3 aspects that can be used as a strategic position for HC to gain advantage from strategic competition.

one is, continue to do strong information section, strengthen media platform function. Hui Cong is a business magazine, positioning as an information service provider. In comparison, this is its traditional advantage. Don't say buy wheat nets and so on, that is, Alibaba, in the information is not necessarily better than the wise. The advantages are not strengthened, not deepened, ultimately will not become a victory. How to strengthen and deepen? There are 4 points: 1 is to industry, pay attention to the characteristics of the industry, 2 is to specialization, focus on authority, 3 is to strong alliances, integration of resources, 4 is to pay attention to some industry information audience to consider is the consumer. Hui Cong information to create a strong industry media platform, thus greatly enhance the value of advertising.

2 are, strengthen vertical development. the ultimate success or leader of Business-to-business, perhaps not Alibaba, may not be the technology, but the integration and vertical are doing a good business-to-business. Alibaba integration done can, the net sheng in some industries perpendicular to do well, but there is no one to do both. The prototype of HC NET is a comprehensive, but in the future strengthen the core competitive advantage, it is better to go to the vertical direction of great strength development. To do a certain number of industries to do deep, first occupy a certain number of industries in the absolute leading position, and then replicate the advantages spread.

3 is, the force of foreign trade with the exerting force. I would like to ask you, E-commerce or Web site, what is the greatest charm? There is no geographical limit. The geographical limit of domestic trade is obviously lower than that of domestic and foreign trade. There are also factors such as language, information dissemination and asymmetric information. And E-commerce can overcome this, coupled with the increasingly globalized economy, international trade is bound to become more and more important, so, if the world can be business-to-business foreign trade, will be more than half the country. And the foreign trade has several important, 1 is the service, the Hands-on assistant service, 2 is establishes the foreign buyer database and the cooperation relations.