Data operation of Internet products (i) Atmosphere

Whenever you want to develop a product, want to let the target user to use, the best every day to use, that no matter how the product manager happy, product related personnel happy, the boss more happy. That determines the outcome of the factors that are many, whether in line with the development trend of the Internet, the position of the product in the whole company strategy and the resources available, whether there is sufficient market research and user research, the positioning and function of the product is aimed at the needs of users or potential needs, product design can meet or inspire the interests of the target user, Whether the performance is stable enough, the product production process and the development of the operation to keep up. Tied up, any blind shot of the head-type assumptions, may cause the product to die.

However, the operation and promotion of products in the entire product process, a bad product after careful operation can become a good product, a good product does not get the operation of the system can not be successful. And in the product operation, whether the timely monitoring of data and in-depth analysis to optimize the adjustment program can basically determine the success or failure of the operation, this adjustment involves product positioning adjustment, product function optimization, product design adjustment, Operation plan adjustment, customer service strategy adjustment, all with the actual data analysis results for the wizard to optimize, This can be objective, more advanced is directly to the data analysis to locate products, develop products, the formation of data products, all based on data, this is the operation of data.

But often the reality is not all so, many times just some simple data indicators to assess the results, and the process of analysis of less, let alone iterative optimization and adjustment, and can not effectively accumulate enough experience to learn from. The first is that there is no such an atmosphere there is no such thinking.

Some boss said, let's engage in an activity, this way. Ok, do it, then the activity on-line, see the data did not go up, why. Should be... Maybe, then how we should adjust, the head of a clap, we again activity, so repeat this atmosphere will never get insight, and can not dig into the glitter of gold.

It is said that the atmosphere contains many factors, first of all, the decision-maker's knowledge of the data operation support the data analysis work, if the decision-makers do not support or ignorance, it is difficult to achieve data operation, and secondly, the whole company system and process is to reflect the data operation to a large extent determine the fate of the data operation In addition, the company's emphasis on data infrastructure and investment, can not effectively obtain and store sufficient data, all is useless, but also the specific operators of data sensitivity to data analysis work, the data analysis and application capabilities also play a key role. Real data operations throughout the product process, involving all personnel, product research, design, development, operation, maintenance, customer service and so on, is the full participation, is a cross-cutting thinking.

It is difficult to do data operation, but once on the track, it will bring unexpected results. Just stay in the evaluation of several results data indicators, the disregard for data analysis, will never realize the data operation, refined operation brought surprises.

Next, the data operation of the system process, technology, cases and other aspects of the further discussion, oneself also need to learn and improve.

Transferred from: http://haonan917.blog.163.com/blog/static/87359145201081741111798/