Design theory: The seamless combination of business card and advertisement

Website: Online store imitates the real shop

Shoeguru's online shoe store feels so real that you can almost smell the leather! Simple, on the wall display design gives a very real experience, for a sales of footwear products site, is simply the perfect design.

Dual-use mailing ads: the seamless combination of business cards and advertising

Attach a business card to your direct mail advertisement is not nothing new, but these cards are often sandwiched in a pile of publicity materials, in fact, why so complicated, the design described below can be said to be a smart design, it lets the audience leave your business card as the next contact, and it itself is part of the advertising. This dual-use direct mail advertising actually takes up two functions.

(Note: In the above law firm propaganda Card, the left is the form filled by the recipient, right for the lawyer contact business card.) The left table area is for interested target customers to fill in their own contact information sent back to the law firm

Two features: The total size of the layout is 7x3.5 (inches), just can be put into a 9th envelope (see below). This layout provides concise and clear information, and you can also tear off the business card section. Notice how the blue (logo, shirt, etc.) is associated with the whole design in the big picture above.

(The back of the form is the mailing address of the law firm, the postage has been paid, to facilitate the direct sending of the form by the intended customer)