Discuss with Wang: What is the core issue of e-commerce?

Discuss with Wang: What is the core issue of e-commerce?

I recently read Wang Tong's article about the core issue of e-commerce. For details, see http://home.donews.com/donews/article/8/84558.html. After reading this article, I feel different from Wang Tong's point of view. Here is my opinion.
First:I think Wang Tong has put e-commerce and business activities in equal places.
For example, Wang believes: My overview of e-commerce is that making money through the Internet is e-commerce !.
Wang Tong believes that the core of e-commerce is network marketing.
According to Wang Tong's logic, the business that uses telephone to make money is telephone commerce, and the business that uses direct selling to make money is direct selling. This description is classified based on the methods and methods used to complete the business process, and does not elaborate on the core issues of such classified business. E-commerce is a kind of business activities, and the core of business activities is marketing, which everyone agrees with. However, the core of e-commerce is network marketing, I think we need to repeat it.
There are various versions on the Internet about what e-commerce is, among which the most authoritative is: November 6-7, 1997 in the French capital Paris, the International Chamber of Commerce held the world business conference (the World Business Agenda for electronic) on the most authoritative concept of e-commerce: Electronic Commerce refers to the electronic Implementation of the entire trade activity.
Wang cited Google's business model as the core issue of e-commerce. It is an online marketing argument, but this is just a representation. The deeper reason is that advertisements attached to search engines, it can better improve the existing online advertising model and make the advertisement more targeted. Of course, the final result also promotes online marketing.
Obviously, the core issue of e-commerce should be: how to use electronic means for business activities, how to determine in practice that e-commerce can be replaced, and how to optimize the link of traditional commerce.

 Second aspect:
Wang Tong believes that due to the characteristics of network marketing, traditional marketing personnel do not understand technology and it is difficult to go deep. Most of those who engage in technology are not interested in marketing. Therefore, many failed e-commerce websites over the years are due to the lack of a good combination of technology and marketing.
I think the conclusion above is correct, but the reason for early results is somewhat far-fetched.
In the failure of e-commerce websites, such as 8848, eguo, e-960 and so on are technology and marketing (business) is not a good combination, but the reason is not engaged in technology do not understand marketing, traditional Marketing does not understand technology. In fact, no matter how complicated the technology is, products on the market cannot escape the basic elements of products. marketers do not need to be deeply interested in technology or be as interested as Wang Tong in Seo. If a merchant wants to advertise on the internet, he only needs to know how much money is on the entire bar of a home page and how much money Baidu's keyword can be promoted, and the technical marketing personnel behind it can ignore it.
Here I suddenly remembered the great debate in the accounting industry on the nature of accounting in the S and S, that is, whether accounting is a management tool or an information system. Now, the North and South schools in the accounting field have already shook hands and recognized each other. As for the core issue of e-commerce, I believe that with the gradual and in-depth discussion, we will gradually reach a consensus.
 
Finally:
I really admire Wang Tong. He is a technology + business expert. He can buy 1200 yuan in a technical book.
I have a dinner with my colleagues in the company today. I have been drinking too much wine and can't sleep. I wrote the above and hope you can discuss it.