E-commerce Promotion: How to obtain high quality customers

In real life, where the more lively, where business is better. I think, that is because consumers can intuitively see the goods, the shopkeeper can directly serve the customer's sake. And on the Internet, the large flow does not necessarily bring good customers, especially to do the Internet brand platform, but more so.

The main reason is not to do analysis, I just how to do a good high-quality flow of the way to write, I hope to help you.

Baidu Promotion

The Internet is a text society, the source of consumer access to information must be from the beginning of the search. When it comes to search, we will certainly think of SEO, this piece I came to the next meeting, but because the flow through the SEO cycle is too long, so, through the Baidu promotion can be very direct and fast access to traffic, the site can also achieve rapid verification purposes.

Baidu promotion, the important is the long tail of keywords, in doing long tail keyword optimization, the focus on their own imagination as a consumer. You have to imagine how you, as a consumer, will be able to get this information, fuzzy search can be properly invested, including related product brands, but also must be long tail.

By long tail keyword, will not give your site to bring large traffic, but, click to enter the person must be interested in your product. If the keyword display is very large, the click-through rate is also good, but the registration and transaction ratio is very poor, you have to ponder the following questions:

1, the site is not designed to do;

2, the site chain took over the complex;

3, the title is not straightforward;

4. There are problems in navigation;

5, the product does not work;

6, the picture quality is not high;

7, the site is very slow;

8, the industry does not (before reminding you to do related product brand long tail keyword, if the relevant brand search and display volume are not, it proves that the industry needs to cultivate, may be in the consumer concept he is a luxury, it is necessary to adjust the brand strategy)

SEO Promotion

E-commerce site, Baidu will not easily let you through the free form to improve site traffic. Therefore, the independent platform SEO focus on the third party, rather than the promotion of their own platform.

As long as your site name, brand is the only network, then, you rank naturally first, this does not need to do any optimization.

Third-party optimization, I personally believe that mainly from the following aspects:

1, the target customers to go to the forum

Forum is the best place to exchange between people, in the Forum people recognize the vest does not identify. A person who specializes in SNS must be a master of Bubble jar, an e-commerce team, are only to do the copy of the people are the burden of the team. Because they do not know, the copy is written to who see, how to promote.

Long-term bubble jar, can improve the circle of people to your vest trust, daily maintenance of content, important is not quantity but quality, content appropriate, accurate, readable more a link no one will hate people, but rather like you, because your content to solve their most need to solve the problem.

2. Blog Promotion

The core value of the blog promotion is to improve the platform (brand) keywords in the search engine included in the volume, and these included in spite of the third party, but the site must be beneficial to you, the habit of Baidu consumers must be the first Baidu to see the evaluation in the decision to buy not buy.

Once the blog has decided to do, it is necessary to persist, content do not mess, not a variety. Look at a person's blog, you can see this person's taste, a taste of the blog is resistant to read, and, because the content and maintenance of the brand (platform) keywords, in the potential of consumer search related issues when found blog, a short time will dispel doubts, and then follow the link or keyword Baidu a bit, to you this.

3. Weibo marketing

A lot of people are doing it, but they don't do much good. I personally think that Weibo marketing is a physical activity, and the same as the blog, need to maintain the intentions. On the premise that the platform and the brand are not well-known, the content is the fan pays attention to your goal, the fan every day because your content remembers your platform or the brand, the time of the fans will move from the attention content to the attention brand aspect gradually.

Conclusion

E-commerce started more than 10 years ago, consumers from selling fakes to selling cheap transfer, but finally found that cheap is not good goods. Therefore, our generation of e-commerce people must be rational, because we have to face the future is a group of rational consumers. If the product is not perfect, promote the better to die faster, unless, you just want to play it ...

E-commerce Promotion: How to obtain high quality customers