An e-commerce website is built for a certain profit purpose. The first thing you need to do after creating a website is to promote the website. The following methods are generally used: offline promotion and online promotion.
Offline promotion generally adopts traditional marketing methods, such as billboards, leaflets, and participation in exhibitions,
There are three main online promotion methods:
1. Search Engine Optimization to introduce natural traffic. Seo is a kind of search engine-Friendly Method Based on humanization, these measures should be applied throughout the design, production, maintenance, and promotion of the entire website. The purpose is to make the website more friendly to users and search engines through these measures, in this way, you can use a natural search (excluding paid advertisements such as Yahoo and Google's left) to introduce traffic at a low cost and convert traffic to sales.
2. paid advertisements mainly refer to the ranking of some keywords that are closely related to websites by paying a certain amount of fees to search engines through various search engines, to quickly introduce traffic,
3. word-of-mouth promotion: in some forums, communities, and news websites, we use articles or other online users to promote websites, so as to introduce traffic.
Regardless of the promotion method, the purpose is to introduce visitors, that is, traffic. What we need to do after the introduction of traffic is to convert traffic into sales. Traffic = sales, which is a law of e-commerce websites.
From: http://bbs.51testing.com/forum-142-2.html