E-commerce group buy: Did you have a regiment today?

It is not more than 10 years ago that the internet era of using FrontPage to draw an HTML page can make money. The 2010 China Internet, looks full of big guy, online can carry out the line of business when, long been these big guys demarcation enclosure, each tube a booth son. But this is the case, the vitality of the internet is still there, not only exists, but also vibrant. On the other side of the ocean to see a website in a few short months of rapid growth, and this model is both straightforward and novel, good imitation and learning of the Chinese Internet, but also suddenly broke out a new round of imitation entrepreneurial upsurge.

The American site, called Groupon, is called "the Regiment" in China.

Old trick, new game.

In today's Internet, it is becoming more and more difficult to create a completely new interconnection service like Twitter, and it's hard to grasp that the user's need for what is now completely out of the question can be created, and it's harder to grasp whether the new requirements you create will be recognized by users. So Groupon is very simple, from the mode of speaking, it is vulgar can no longer vulgar, is e-commerce. To be more vulgar, it is to do business and sell things. More simply, Groupon does retail, an industry that has been born in the era when people on Earth started using shells as money.

The retail industry should be red on the earth can not be red Red Sea, big to the international chain of business giants, small to the community door of the smoke booth shop, fierce competition, meager profits. It is on the internet, from ebay to Amazon, from Taobao to Jingdong, both China and the United States, there is no shortage of giants, of course, the giant foot, there is no shortage of "corpse."

But Groupon's logic looks simple and straightforward: we want to make money, how to make money the most direct? Sell things to users. Why do users buy things from me? Because we are more attractive here. What is the most powerful attraction? Cheap. A lot of things on the internet are very cheap ah? Then we'll be cheap enough to be a pervert!

So Groupon started their magical story. In order to make commodity prices the lowest, they let the business. In order to make the business willing, they give the value of the business beyond sales-attention. In order to let users in the big take advantage of business concerns, they chose to buy. In order to be able to make group buying can be full of passion, they adopted the--groupon mode: a day, the price is very low, limited-time snapping, expired!

Selling things online is also the oldest price war, but Groupon has something new to play.

New ideas, new opportunities.

There are a lot of articles on Groupon online that have been discussed here, not much discussed here. But in the face of a fast-growing pattern in the US, Chinese entrepreneurs are sniffing out new opportunities that may be theirs. Efficiency, what is efficiency? Just a few days ago, the people in the circle were sitting together and talking about how the United States had a Groupon and turned around and looked at the Chinese network, and there were several websites with seemingly Groupon brothers. Looking back on the Chinese Internet, Sohu replication YAHOO,QQ replication ICQ, Baidu replication Google, everyone copy Facebook ... This has achieved an unimaginable entrepreneurial myth. For young people still pursuing their own entrepreneurial dreams, perhaps this is a new opportunity?

We see that only in Beijing, to join the pursuit of this new model of the site, there will be the United States Network, F Group Network, handle network, full network, as well as from Taiwan's crazy selling customers ... These new Groupon models of the site, older but the day, the younger is not full moon, in the face of fierce competition, they also forget to think, a brain jumped into the blood-red E-commerce sea, opened the Chinese E-commerce era.

These sites really look exactly the same, in addition to logos and some color matching, are eye-catching merchandise information, highlighting the discount tips and full of sense of urgency to buy countdown tips. At the bottom of the page there are promotional items or more detailed description of the store, it is clear that their ultra-low discount (10 percent-50 percent), is to rely on the following equivalent to the advertising of the introduction of the return.

In this "regiment" era of e-commerce new ideas, they no longer to open by the user to get what they want, merchandise son everywhere online mall, but the use of a day, maybe you are not very need, but the price is absolutely low to frighten your merchandise, to attract your attention or consumption. And for the provider of goods, the equivalent of using almost free goods, to give their own advertising.

"This groupon mode, there is no worry about no users." For users, that discount is really real ultra-low price, that is any ordinary discount, price, promotion can not give the concessions. There is a cheap who does not account for it? Richthoff, the CEO of the handle network, is so judgmental of this new business opportunity that is full of temptation.

The decisive theory of ground war

and pure Kung Fu online on the Internet project, and even different from the mouse + cement traditional E-commerce mode (cold, E-commerce has to go to the "traditional"), the emerging group buying mode business or not, more will depend on the ability of the ground business. Whether it is already on the line of the United States network, F group Nets, handle nets, full network, crazy selling the net, or perhaps in the next few months will follow more similar sites, their site pages are likely to be the same or even identical. Compare to have tens of thousands of or even hundreds of thousands of kinds of merchandise E-commerce site, buy a site one day a commodity, but more than 300 a year, seemingly less can, in fact, not easy to operate.

Group buying network is not to use their own products to meet the user's active shopping needs, but the use of ultra-low-price discounts of the "lure" attraction, coupled with the "group" of the herd influence, limited limit of the "shortage" threat to start the user passive purchase of the new demand. This requires the group buying network must be able to consistently provide a sufficiently attractive merchandise to protect the user's attention. "It's not enough to be cheap, it needs to be diversified." This will attract users with different needs to keep an eye on our site. It's easier for us to talk about cooperative businesses that can give us lower discounts when we have more users to focus on. "F Group Net COO Zhao Yi said so. And whether it is a lower discount, or more diverse products, this is not the site itself can solve the problem, if you want to let group buying mode to grow and develop, and the ground entity business cooperation, will be placed in the "Regiment" site in front of the most important.

In the 00, the price of goods is very low discount, there is no doubt that the user bought the thing that then take advantage of it. The group buying website has launched new trading methods and can draw commissions from them, which is also a good thing. And for the providers of goods, to provide goods at a loss price, this is their pursuit of the advertising effect of the bet. In the long run, there is a U.S. Groupon model to do a sample, this set of three-win new model of nature is still worth looking forward to, but in the short term each site has just started, the user base is still very few, the advertising value is very limited, how to convince businesses to do so before the loss of business, It is also a matter of great need of skill and patience. In order to better attract the attention of users, group buying network also need to choose all kinds of possible categories of goods, so that users can see a low price although they do not need the goods, but also because of ultra-low price expectations and continue to focus on the site. For example, the first day group buy a woman, the next day to buy a cake, the third day and buy a toy, then there are some people who want to purchase men's clothing may be to maintain when you launch the look of men group, and continue to subscribe or continue to pay attention to the content of the site, so as If the opposite of a group buying network for several days to do women's underwear ultra-low price discount, girls would like to, but a male user is very likely to no longer pay attention to here, because he thought that even if the price is lower, there is no what he needs.

Whether in the face of China's annual total merchandise sales of 12.5 trillion yuan market, or 3 trillion of e-commerce market, emerging group buying sites have huge imagination and development space. For them, the size of the market is not a problem, the key is that they can now provide the market with a number of valuable integration: to integrate Low-cost products for users, to integrate more new users.

From this point of view, to be in the springing up of the group purchase site to stand out and grow smoothly, the ability to access the goods will be very important. And this, exactly with the internet relationship is very small, this is a very traditional ground BD project. For group buying mode, who robbed the ground, who robbed the rapid development of the opportunity.

Today, you "Regiment" Mody?

What do you say? For a consumer, it may be too much trouble for entrepreneurs to explore new business. Other than that, at least these "regiment" models really give an unimaginable low price. Give it a try, is it really affordable?