Explain the differences between SEM and SEO from the recruitment requirements of SEM Promotion Manager

From: http://baike.baidu.com/view/157335.htm

SEM is the abbreviation of search engine marketing. SEM is a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for network marketing and promotion. SEM is the most cost-effective, with the minimum investment, the largest access volume from search engines, and business value.

SEM can maintain the brand in the search engine, and display as little negative information as possible in front of the Search user, which can prevent competitors from maliciously setting up the network. At the same time, we can promote both positive and commercial information to achieve the goal of brand promotion!

There are four main methods of SEM service:

I. Bidding ranking: as the name suggests, a website can be indexed by search engines only after it is paid. The higher the price, the higher the ranking. The bidding ranking service is a keyword ranking purchased by customers for their own web pages, A service billed by click. You can adjust the price of each click to control your ranking in the search results for specific keywords. You can also set different keywords to capture different types of target visitors.

The most popular click-paid search engines in China include Baidu, Yahoo, and Google. It is worth mentioning that, even if PPC (Pay Per Click, pay by click) paid ads and bidding rankings are made, it is best to optimize the search engine design for the website, and log on to the free search engines.

2. purchase a keyword advertisement, that is, display the advertisement content on the search result page to achieve advanced positioning and serving. Users can change the keyword as needed, which is equivalent to rotating the advertisement on different pages;

3. Search Engine Optimization (SEO): by adjusting and optimizing the website structure, keyword selection, and website content planning, the website is ranked first in the search results. Seo also includes website content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, and search engine login.

 

4. PPC (pay per call, charged based on valid calls). For example, "tmtw incoming call payment" is charged based on the number of valid calls. Bidding ads are also called PPC

 

At present, SEM is in the development stage and will become the only way to develop professional websites and e-commerce in the future.

Seo is part of SEM, which includes Seo.

Differences between Seo and SEM

Seo and SEM primarily differ in their final goals:

Seo is mainly used for keyword ranking, website traffic, website structure, and data indexed on pages in search engines;

Based on Seo technology, SEM expands the business value brought by search engines and plans effective network marketing solutions, including a series of website operation policy analysis, implementation, and marketing effect detection.

 

SEM Promotion Manager recruitment requirements
Responsibilities:

Responsible for continuous optimization and summarization of SEM and ROI of SEM;
Organizes, plans, and edits related stores, and is responsible for the sales volume and other effects of stores;
GRASP industry trends, sales hotspots, and be able to reflect on advertising ideas in an appropriate form;
Make rational use of various pages and user access channels and other resources to achieve the goal of guiding sales;
Through user behavior analysis, refined marketing and cross-Association marketing are used to promote user accumulation and improve commodity transactions;
This article analyzes and summarizes the advertising effect and refined marketing effect to improve the creative capability of advertising and advertising efficiency.

Work Requirements:

Familiar with the Internet industry, more than 3 years of experience in marketing and advertising, engaged in SEM promotion
Strong communication and coordination skills and sense of responsibility
Strong text editing capability and a certain degree of advertising image and text appreciation capability;
Have a certain understanding of the fast-moving consumer goods market and have a certain degree of sensitivity to the market consumption trend;
Experience in advertising planning, promotion, SEM, and marketing solution development for well-known products or brands is preferred;
Strong innovation and execution capabilities, result-oriented, and team spirit

After reading the recruitment requirements of the SEM Promotion Manager, I feel that I have learned a little Seo knowledge. I continue to strive for an early start of SEO.